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FA102A, Research, Product Proposal and TransMedia Explorations

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Easy Farm

Assignment One, Research

“Half of all US Food Produce is Thrown Away...”

https://www.theguardian.com/environment/2016/jul/13/us-food-waste-ugly-fruit-vegetables-perfect

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Easy Farm

Assignment One, Research

World Hunger Epidemic

Americans are known as a “Cult of Perfection”

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Easy Farm

Assignment One, Research

“How ‘Ugly’ Fruits and Vegetables can Help Solve World Hunger”

http://www.nationalgeographic.com/magazine/2016/03/global-food-waste-statistics/

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Easy Farm

Assignment One, Research

Issue of Farm to Fork

Imperfect Produce is synonymous for “ugly” and defective products.

Rising food mileage and environmental footprints.

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Easy Farm

Assignment One, Research

“World’s Largest Vertical Farm Grows Without Soil, Sunlight or Water in Newark”https://www.theguardian.com/environment/2016/aug/14/world-largest-vertical-farm-newark-green-revolution

Terri Sun

Easy Farm

Assignment One, Research

Controlled Environment Solutions

Overpopulation and Urbanization

Popularizing new “Green Agriculture” or “Precision Agriculture” has long been only accessible for the rich

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Easy Farm

Easy Farm:

Hi-TechVerticalfarmingmadeeasyandaccessibleforconsumers

Smallerconsumermodelscreatedforeasyathome,andin-kitchenuse.

SoeasythatevenyourchildrencangrowfoodusingEasyFarm!

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