fa102c presentation

Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

Research, Branding, Motion Graphic for Nudge

Design Studio

Coco Ye

Current Behavior

- Traveler leaves home with a neatly organized suitcase, and

returns with a messy one.


Scenario

In the beginning of the trip, suitcase is well-organized.


Scenario

During the trip, traveler starts to lose track of where to put things.


Scenario

At the end of the trip, suitcase is a mess.


Desired Behavior

- Travelers keep their suitcase well-organized throughout the trip

by putting flexible and movable color-coded divider in the

suitcase.


Design Tip Employed

- Make it obvious to everybody what is the right thing to do.


Nudge Design Proposal

In the suitcase, add flexible and dismountable

interlayers to encourage people to organize.



Logo Design Research

Chosen words: efficient, organized, preferable

- In Chinese, efficient = 有效率的

- In Indonesian, organized = diselenggarakan

- In Icelandic, preferable = æskilegur


Logo Design Research

有效率的／efficient

diselenggarakan／organized

æskilegur／preferable


Logo Design Sketching


Logo Execution in Illustrator


Logo


Name

The word, “interior”:

- in Latin, “intra”

- in Indonesian, “interiornya”

- in Czech, “interiér”


Name

Chosen word: Interior, changed to “IntraCase”


Logotype

Audio Track


Choosing instruments:

- Chinese Muyu

- Indonesian Drum

- Icelandic Langspil

Final Audio


Background Video

3h | simple animation

Branding Video Screenshots



Storyboard

6.

3.

6.6.

2.

6.

1.

4.

Coco Ye, Professor KlinkowsteinFA102C

Motion Graphics IdentityBehavior Design Studio



3i | more complex animation 1

Thank You!
