fabrizio capobianco funambol - dipartimento di economiaeco.uninsubria.it/webdocenti/egi/egi...
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Funambol
Mobile Open Source
Fabrizio Capobianco, CEO
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What is Open Source?
The Source is Open
It is licensed with a copyleft clause
It is a community effort
It is NOT free
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Why Open Source is hot?
People are sick and tired of high license and support prices, poor support, and heavy sales pressure sales tactics Open Source is high quality, highly tested, well supported software. It is just better softwareOpen Source is easy to try. You do not have to get purchasing involved. It minimizes barriers to adoptionOpen Source provides freedom from “vendor lock-in”. It is the safest option
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OSS business models
Generally associated with the different licenses:
GPL/LGPL business model: pure service model, where revenue comes from professional servicesBSD/Apache business model: revenue originates both from license fees on software reselling and professional servicesDual licensing business model: revenue relies mainly on license fees
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OSS dual licensingNo cost for open source or personal projects
Widespread use and testing of the softwareFast growth of a large installed user baseHigh quality, stable and reliable products
A commercial license, which releases companies from requirements to publish their source code
Freely copy, modify and redistribute, protecting your IPFull guarantee on the product future thanks to source code visibility and access to a wide community of developersFreedom from vendor lock-inRapid and complete support
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To create a successful business around an open source project you need:
A huge marketA commodity marketA large communityA price cushionA reference implementation of an open standard (optional but useful)
Not every project is a business
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Funambol
An open source project and a business
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RIM is a 25B company on 4% of the marketThe consumer market is going to be driven by standards: the next SMSIn the mass market, device compatibility is the killer factorThe mass market requires a low cost approach
RIM, MSFT30M
Devices SyncML enabled Smartphones
1B
800M
BlackBerry-like Capabilitiesfor the Mass Market
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Mobile email for the masses
1. Source Quicirca - ordered by Intellisync "Reaching the wireless data tipping point“)
Corporate60% of companies are planning to implement mobile mail this year1
Nokia and Microsoft move into the market: mobile mail is becoming a standard requirement
Consumers96% of consumers are NOT willing to buy an expensive phone just to get mobile email71% of respondents to Ipsos’ survey ranked "low cost" as a very important feature of the mobile email service itself they would buy it if it was priced rightTelco needs to tap into this market either to increase Data ARPU or as a defensive measure – reduce churnBrand differentiation is also an issue, especially for MVNOs
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Market Demand
J2ME-onlysolutions
MobileOpen
Source
RIM
Microsoft
Seven, Visto,Nokia IntelliSync
Motorola Good
Lock-in/Proprietary
BreadthOf
DeviceReach
Open/Standards
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The next SMS
Appeared on The Economist, Feb 06
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Largest Community in Mobile
FunambolDownloads
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
2002 2003 2004 2005 2006
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Global Device Testing
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Effective Low Cost Marketing
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Funambol is disruptiveOnly possible solution for the mass market
Broadest device compatibility available
Provides strategic freedom and control for carriersWhite label solution for carrier brandingOpen Source = Carrier Control
Freedom from lock-in… hardware or softwareFuture proof = control your destiny
Lowers TCOOpen source economics = only affordable price for the masses
Speeds time to deploymentHighest quality and quicker innovation cycles = ability to keep up with the mobile market
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Funambol
Mobile Open Source
Fabrizio Capobianco, CEO