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http://www.foodies100.co.uk What’s Cooking? Who are the Foodies100?

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Survey of 250 UK food and drink bloggers

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Page 1: Fabulous foodies

http://www.foodies100.co.uk

What’s Cooking? Who are the Foodies100?

Page 2: Fabulous foodies

http://www.foodies100.co.uk

Who are the Foodies?

How old are you?

30-40

20-30

40+

Page 3: Fabulous foodies

http://www.foodies100.co.uk

A National Community

South  East  

South  West  

Wales  

North  

N  West  

Midlands  

East  of  England  Scotland  

Where do you live?

Page 4: Fabulous foodies

http://www.foodies100.co.uk

Family Foodies

•  56% of Foodies have children

•  46% write about cooking with children

Page 5: Fabulous foodies

http://www.foodies100.co.uk

A Passion for Food

90% of Foodies don’t work with food professionally

Page 6: Fabulous foodies

http://www.foodies100.co.uk

Foodies are Connected

•  90% use Twitter

•  75% use Facebook

•  55% use Pinterest

Page 7: Fabulous foodies

http://www.foodies100.co.uk

A Growing Movement

The Foodies community has DOUBLED in size in the past 18 months.

How many years have you been blogging?

1

23

4

Page 8: Fabulous foodies

http://www.foodies100.co.uk

Foodie Favourites The Top 5 Things Foodies Write About:

Recipes

New Ingredients

Kitchen Products

Restaurants

Bread & Baking

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Page 9: Fabulous foodies

http://www.foodies100.co.uk

Brands Welcome!

•  90% of Foodies say they want to hear from brands

•  60% of Foodies receive just 1 email a week from brands

Page 10: Fabulous foodies

http://www.foodies100.co.uk

Pitching the Foodies

•  Foodies want to hear about:

Reviews Events New Products

Paid Content

Advertising Press Releases

Page 11: Fabulous foodies

http://www.foodies100.co.uk

Brands Missing the Mark What could brands do better?

Research my blog

Look outside London

More incentives

Work with new people

Respond to Qs

Page 12: Fabulous foodies

http://www.foodies100.co.uk

Eat Food, Cook Food, Read Food

•  60% of Foodies read food blogs daily

•  90% use the Internet for recipes and inspiration

•  85% share their own recipes online

Page 13: Fabulous foodies

http://www.foodies100.co.uk

Hungry for New Products

98% of Foodies use blogs to discover new products

Do you use blogs to find new products? frequently

sometimes

rarely

Page 14: Fabulous foodies

http://www.foodies100.co.uk

Savvy Shoppers

How important are blogs to your shopping habits?

90% of Foodies say blogs are important to their purchasing decisions.

very somewhat

not sure

Page 15: Fabulous foodies

http://www.foodies100.co.uk

Outside the Kitchen

Foodies also love to write about:

Lifestyle Days Out Travel Parenting Politics Books

Page 16: Fabulous foodies

http://www.foodies100.co.uk

The Foodies100 The UK’s leading community of food bloggers

Directory of 1,750 UK food blogs

Subscriptions for Brands from £195

Creative, engaging blogger outreach

Industry-leading metrics and analysis

Regular events, workshops and seminars

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Page 17: Fabulous foodies

http://www.foodies100.co.uk

Find Out More

@foodies100

Facebook.com/foodies100

www.foodies100.co.uk