Drive Your BeatCase Study

Dec 09 – Feb 10

OBJECTIVE:

• Engage users with CAR’s Brand attributes – Tough, Sexy and Smart

• Promote to drive Active preference for BEAT

• Create Buzz and Excitement

STRATEGY

• Tickle the exploratory mind frame of the user

• Interactive site www.driveyourbeat.com for effective user engagement and interactivity

• Campaign launched with Scientific Media mix used

RESULTS

• 36,000 Registrations (In just 10 days)

• 40% extra Impressions delivered (than planned)

• 11% extra clicks delivered (than planned)

Drive Your Beat

3,93,37,971 Impressions served

1.4 lacInitial responses

123,504 Unique Visitors

36,000Contest Registrations

Total Page Views 12,789,879Avg. Pg. Views per day

532,911

Unique Visitors 123,504Total Registrations 36,000Avg. Visit Length Approx. 8 minTop 5 Beats Money – 15184

India – 14866Cricket – 14374Good Food – 13781Bikes – 13624

Total Registrations: 36,000

These are not the pre seeded

and Filled By Users

Top 30 Beats

S. No. Keywords Total1 Money 151842 India 148663 Cricket 143744 Good Food 137815 Bikes 136246 Vacations 135927 Kids 130788 Music 130369 Watches 1251710 iPod 1177911 Chocolate 1165312 Football 1116313 Bunjee Jump 1099914 Diamond 1098915 Dance 1071716 Nike 968517 love 665318 Beat 521819 speed 443620 cars 425321 Gold 417022 Chevrolet 380823 mobile 352824 Spark 333125 movies 280426 Friends 275827 Swimming 274728 Platinum 251929 Girls 250630 Cruze 2356

Media Update

• Twitter followers = 277• Total number of Tweets = 129• Facebook friends = 70• Facebook fans = 609• Total posts = 36 (By Beat)• Total Posts = 266 (By fans)• Total Interactions = Each user generated post has been replied to / addressed at least once (also 2/3 times)

Facebook - Welcome pageFacebook – Page Insights

FaceBook6%

Orkut8%

Rediff Key Story9%

Rediff Mailer7%

Yahoo HP6%Yahoo News

12%TOI11%Indiatimes

2%

Sify3%

In.com2%

CarTradeIndia4%

Gaadi 2%

Carwale3%

Tech 21%

Raaga + Bol-lyWood

Hungama2%

123 Greetings9%

Google9%

Yahoo + Bing4%

Click Contribution

Exhibits

Yahoo HP Expando

Car Trade IndiaGaadi.com

In.com Orkut

CarWale

Hungama Raaga

SifyTOI

Road Block EXPANDABLE LEADERBOARD

EXPANDABLE MEDIUM RECTANGLE

Thank You!

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