face -...

face to face

b ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 6/2012

mission

aveda beliefs

Our missiOn at aveda is tO care fOr the wOrld we live in, frOm the prOducts we make tO the ways in which we give back tO sOciety. at aveda, we strive tO set an example fOr envirOnmental leadership and respOnsibility, nOt just in the wOrld Of beauty, but arOund the wOrld.

1 We believe in treating ourselves, each other and the planet with care and respect. 2 We believe social responsibility is our responsibility. 3 We believe ecological and profit goals are mutually achievable. 4 We believe our authenticity and experience are our points of difference. 5 We believe in inspiring and educating people to integrate wellness and beauty in their lives. 6 We believe in the power of oneness, from our global image to a focused network. 7 We believe learning never ends. 8 We believe in encouraging innovation and empowered decision-making. 9 We believe our actions, products and services should always embody excellence. 10 We believe personal and organizational balance is the key to sustainable success. 11 We believe true leadership is delivered with passion and by example.

welcome1 Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

2 Service Wheel/Consultation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

3 Prepare The Skin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

4 Inner Light™ Complexion Finishes and Makeup Application . . . 27

5 Principles of Makeup . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41

6 Subtle Classic and Subtle Contour Eye Application . . . . . . . . . . . 49

7 Cheek Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59

8 Precise Lip Application . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61

9 Close The Sale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67

a Appendix: Makeup Maps™ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69

introduction1

©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 6/20121

learning objectivesBy the end of this lesson, you will be able to:

• discuss participants expectations for the Face to Face class

• connect Aveda’s mission to product packaging, ingredients sourcing

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expectationsWhat expectations do you have for Face to Face based on the class objectives?

activityConnect the Aveda mission:

productHow does this product represent the Aveda mission?

3 ©aveda corp | all rights reserved | aveda education | makeup: face to face | date revised: 6/2012

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face Inner Light™ Concealer

Inner Light™ Mineral Dual Foundation

Inner Light™ Mineral Loose Powder

Inner Light™ Mineral Pressed Powder

Inner Light™ Mineral Tinted Moisture

lipsNourish-Mint™ Lip Definer

Nourish-Mint™ Smoothing Lip Color

Nourish-Mint™ Sheer Mineral Lip Color

Nourish-Mint™ Renewing Lip Treatment

Nourish-Mint™ Rehydrating Lip Glaze

Lip Shine

eyesPetal Essence™ Single Eye Color

Petal Essence™ Eye Color Trio

Petal Essence™ Eye Definer

Mosscara™ Conditioning Formula with Iceland Moss

Color Options™ Eye Shadow Transformer

compacts/accessoriesEnvirometal Compact™ Total Face

Envirometal Compact™ Essentials

Envirometal Compact™ Professional

Refillable Lip Color Case–Mint Green

Refillable Lip Color Case–Flax

Pencil Sharpener

cheeksPetal Essence™ Face Accents

urukuUruku Color Gloss

Uruku Lip Pigment

Uruku Bronzer

aveda makeup

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face Inner Light™ Concealer

Inner Light™ Mineral Dual Foundation

Inner Light™ Mineral Loose Powder

Inner Light™ Mineral Pressed Powder

Inner Light™ Mineral Tinted Moisture

lipsNourish-Mint™ Lip Definer

Nourish-Mint™ Smoothing Lip Color

Nourish-Mint™ Sheer Mineral Lip Color

Nourish-Mint™ Renewing Lip Treatment

Nourish-Mint™ Rehydrating Lip Glaze

Lip Shine

eyesPetal Essence™ Single Eye Color

Petal Essence™ Eye Color Trio

Petal Essence™ Eye Definer

Mosscara™ Conditioning Formula with Iceland Moss

Color Options™ Eye Shadow Transformer

compacts/accessoriesEnvirometal Compact™ Total Face

Envirometal Compact™ Essentials

Envirometal Compact™ Professional

Refillable Lip Color Case–Mint Green

Refillable Lip Color Case–Flax

Pencil Sharpener

cheeksPetal Essence™ Face Accents

urukuUruku Color Gloss

Uruku Lip Pigment

Uruku Bronzer

notes



• create a complete guest experience

• discover the needs and recommend solutions to the guest

• conduct a consultation for makeup

• demonstrate Aveda makeup, set-up and hygiene

service cycle consultation2

6SERVICE CYCLE CONSULTATION


• create a complete guest experience

• discover the needs and recommend solutions to the guest

• conduct a consultation for makeup

• demonstrate Aveda makeup, set-up and hygiene

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discover needs & consultationCreate a discovery question for each category?

face

eyes

cheeks

lips


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2demonstrate aveda makeup Demonstrating Aveda makeup is the best way for your guests to experience Aveda products .

set-up and hygiene 1 Always wash hands before and after applying any product .

2 Use single stroke applications .

3 Hygienically remove products and place the products on a tissue on the workstation .

4 Applying/sifting powder products onto tissue .

5 Applying makeup onto cotton swabs, wooden spatulas, sponges .

6 Sharpen all pencil products before and after use .

7 Removing mascara with a mascara wands .

8 Discard applicator immediately, never leaving them in the display or on the counter .


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offer makeup solutions Here are quick and easy techniques to demonstrate products as part of a makeup application .


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2 aveda makeup: complexionface: 45 Seconds “What products are recommended for complexion?”• Powder are the easiest products to use for complexion

because they aren’t heavy and are easy to blend.

“what are the steps?”• Prepare workstation with tools, disposables and

Makeup Map .™

• Select correct product and shade.

• Hygienically apply product.

• Record recommendation on Makeup Map.


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aveda makeup: eyeseyes: 2 to 4 Minutes “What products are recommended for the guests eyes?”• Powder Eye Color because it blends easily.

“what are the steps?”• Remove any existing eye makeup with Pure Comfort™

Eye Makeup Remover .

• Select shades to apply (keep it simple, one or two eye colors)

• Scrape Powder Eye Color onto tissue.

• Apply Eye Color to guests eye.

• Repeat application on opposite eye.

• Record recommendation on Makeup Map.™


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2 aveda makeup: cheeksface Accents or uruku bronzer: 15 Seconds “ What products are recommended for the guests cheeks?”• Face Accents and Uruku Bronzer are best because they are easy

to apply .

“what are the steps?”• Prepare workstation with tools, disposables and Makeup Map.™

• Select correct product and shade.

• Hygienically apply product.

• Record recommendation on Makeup Map.


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aveda makeup: lipslips: 1 minutes“ what products are recommended for the guests lips?”• Aveda Lip Color and Liners.

“what are the steps?”• Prepare workstation.

• Choose Lip products.

• Sharpen pencil product before and after use.

• Scrape Lip Color onto wooden spatula.

• Hygienically apply lip products.

• Blend lip products.

• Record recommendation on Makeup Map.™

• Give the guest the Makeup Map.

“What is the final step for each Makeup application?”• Throw away disposables, cotton swabs, wooden spatulas,

sponges, tissues .

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2notes


• recommend skin care systems using Elemental Naturesm Consultation

• prepare the skin before a makeup application


preparethe skin3

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aMy elemental natureSM imbalance is:

My skin care system is:

additional recommendations/products:

SKIN CARE RECOMMENDATIONS

morning

cleanse

tone

moisturize

treat

evening

cleanse

tone

moisturize

treat

professional service recommendations:

elemental natureSM facial

botanical skin resurfacing treatment

green science™ skin-renewing treatmentSM

botanical kinetics™

tourmaline charged

all-sensitive™

outer peace™

green science™

enbrightenment™

enbrightenment™ discoloration treatmentSM

outer peace™ acne relief treatment

aveda men pure-formance™ facial

Soy ink on 100% post-consumer recycled paper. Please recycle. ©Aveda Corp., Minneapolis, MN 55449-7106 800.328.0849 USA / 763.951.6999 aveda.com A7FM-01-1003

BEAUTIFUL SKINSTARTS HEREelemental natureSM

a

Ayurveda, a 5,000 year-old Indian healing tradition, tells us that the spirit of natural elements (infinity, air, fire, water and earth) are to be found in all living things, including you. When these elements are balanced, your skin looks healthy, vital and radiant. When skin concerns surface, it could be a signal that an element needs to be balanced — and Aveda’s here to help.

How would you describe your skin?

Out of the conditions noted, what is your primary concern with your skin?

Which products do you currently use on your skin?

MY SKIN HAS:

dryness

flakiness

fine lines

wrinkles

lack of firmness

occasional dullness

sensitivity

redness

reactivity

hyperpigmentation/freckles

discoloration

pink undertones, no sensitivity

oiliness

no or few wrinkles

larger pores

blackheads

acne/blemishes

normal or combination conditions

elements needing balance: infinity/air elements needing balance: fire elements needing balance: water/earth


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skin careDry

WELLNESS RITUALS TO HELP BALANCE INFINITY/AIR NATURES

begin with a “bee” breath feed yourself beautifully open your senses with self-massage

Inhale deep making a gentle humming sound — like that of a bumble bee — as you exhale. Concentrate the vibration on a particular area of congestion such as the throat, sinus or ears to clear congestion and quiet your mind.

Enjoy warm foods with sweet, sour and salty flavors. Great choices may include steamed or sautéed asparagus, carrots, green beans, onions, sweet potatoes, winter squash and fruits like avocados, bananas, pineapples. Brown rice, beans, tofu, milk, cheese, olive oil and all spices may also help you feel balanced.

Press on the area around your ears several times with your index, middle and ring fingers. Then release tension by massaging your ears and temples in gentle, circular motions for a minute or two.

Botanical Kinetics™

Botanical Kinetics™ focuses on concentrated blends of pure plant and flower essences to bring balance to normal to dry/normal to oily skin types in a simple, three-step skin care ritual for morning and evening.

systeM ProDUct BeneFit HoW to Use

cleanse botanical kinetics™

purifying creme cleanserRemoves makeup and impurities.

Massage onto damp skin. Rinse. AM PM

tone botanical kinetics™

skin firming/toning agentHelps balance, hydrate and prep skin for moisturization.

Spray 10–12 inches from face. AM

exfoliate botanical kinetics™

exfoliant

Refines the skin by removing dead surface skin cells and debris.

Apply a small amount with cotton ball. Wipe gently across face and neck. Do not rinse. PM

treat balancing infusion™

for dry skinBalances, revitalizes and helps hydrate dry skin.

Apply 1–2 drops per application to cleanser, moisturizer or masque. Use as needed.

eyes green science™

firming eye creme

Moisturizes and smooths fine lines. Helps to reduce the appearance of puffiness and undereye circles.

Smooth under and around eyes using ring finger. Safe for use on eye lids. AM PM

Moisturize botanical kinetics™

hydrating lotionHydrates skin.

Place small amount onto fingertips. Apply evenly to face and neck. AM PM

Masque intensive hydrating masque

Oil-free formula hydrates and soothes dry, stressed or overexposed skin.

Apply a thick layer to cleansed face and neck. Leave on 5–10 minutes. Remove with shammy and warm water. Use as needed.

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skin careOily

BOtanical Kinetics™

Botanical Kinetics™ focuses on concentrated blends of pure plant and flower essences to bring balance to normal to dry/normal to oily skin types in a simple, three-step skin care ritual for morning and evening.

systeM PRODUct BeneFit HOW tO Use

cleanse botanical kinetics™

purifying gel cleanserRemoves makeup and impurities.

Massage onto damp skin. Work into lather. Rinse. AM PM

tone botanical kinetics™

toning mistHelps balance and hydrate. Spray 10–12 inches

from face. AM

exfoliate botanical kinetics™

exfoliant

Refines the skin by removing dead surface skin cells and debris.

Apply a small amount with cotton ball. Wipe gently across face and neck. Do not rinse. PM


firming eye creme



Moisturize botanical kinetics™

hydrating lotionHydrates skin.

Place small amount onto fingertips. Apply evenly to face and neck. AM PM

Masque deep cleansing herbal clay masque

Absorbs excess oil and impurities leaving skin clarified and conditioned.

Apply to face and neck, avoiding eye area. Leave on 5 minutes. Remove with warm water. Use as needed. (Thin layer for oily skin, thick layer for dry skin.)

WELLNESS RITUALS TO HELP BALANCE WATER/EARTH NATURES

take a cleansing breath the water/earth table open your senses with self-massage

Take a deep breath through your nose and then forcefully exhale through your mouth making an audible sound. Allow this cleansing breath to awaken your body and release stress.

Enjoy a diet low in fat and sugar and seek out tastes that are pungent, bitter or astringent. Great choices may include: cabbage, bell peppers, beets, celery, chili peppers, corn, eggplant, spinach, peaches, pears, apples, lentils, beans, honey and spices.

Water/earth natures are associated with the senses of taste and smell. Place your thumbs under your cheekbones (about a finger’s width away from your nose) and massage in circular motions. Start near your nose and move to the outside of your cheekbones.


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skin careSENSITIVE

all-SENSITIVE™

The all-Sensitive™ products are designed specifically for guests with sensitive skin. They are aroma-free, dermatologist-tested products that contain botanicals and anti-oxidants to soothe, calm and condition skin that needs additional attention.

SYSTEM PRODUCT BENEFIT HOW TO USE

Cleanse all-sensitive™

cleanser

Gentle, aroma-free cleanser removes makeup and impurities from the skin.

Massage onto damp skin, avoiding eyes. Rinse. AM PM

Moisturize all-sensitive™

moisturizer

Aroma-free moisturizer hydrates and conditions sensitive skin.

Place small amount onto fingertips. Apply evenly to face and neck, avoiding eyes. AM PM

Moisturize or Pre-Cleanse

all-sensitive™

body formula

Aroma-free, all-purpose formula helps sensitive skin retain moisture.

Apply small amount to damp face before cleansing if dry or sensitive skin conditions exist.

WELLNESS RITUALS TO HELP BALANCE FIRE NATURE

the “whispering breath” don’t feed the fire stress-relieving self-massage

Inhale deeply. Next, exhale through your mouth making a “haa” sound. Once you get the feel for it, create that same space, vibration and sound at the back of your throat — while breathing through your nose.

Enjoy cooling food and drinks with sweet, bitter or astringent flavors. Great choices may include: broccoli, cauliflower, cucumbers, kale, mushrooms, apples, grapes, melons, pears, watermelon, lentils, most beans and olive oil.

Fire nature is associated with the sense of sight. Open your senses by closing your eyes and covering them with the palms of your hands. Release this pose. Then with your eyes still closed, massage the bony ridge of your upper eye with your index, middle and ring fingers. Move from the inside out and then very gently press the bone beneath the eye. Repeat twice.

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skin careNormal/INcrease radIaNce

WELLNESS RITUALS TO HELP YOU STAY IN BALANCE

begin with “2-1” breathing balanced eating open your senses with massage

Breathe deeply taking twice as long to exhale as you did to inhale. Counting silently is a good way to measure this. Practice this technique for a minimum of 10 full breaths every day.

Consider increasing your intake of fresh, whole, organic fruits and vegetables while reducing the amount of processed foods you eat. A great first step might be cooking fresh foods at home at least 4 times a week.

Consider getting a massage no less that once every 2 months. While getting the treatment, try to stay present instead of “zoning-out.” Pay attention to the smell of essential oils, the soothing sound of music and the therapist’s touch. Even on non-treatment days being mindful of your senses throughout the day helps them stay fresh and focused.

TourmalINe charged

The Tourmaline charged skin care system uses breakthrough gemstone technology that results in radiant skin. science shows that the transformative and legendary power of the mineral tourmaline— one of nature’s most energizing minerals—is clinically proven to help infuse skin with radiance.

clinical results* Tourmaline Charged Radiance Fluid achieves: • Up to 35% improvement in smoothness• Up to 36% reduction in the appearance of pores• Up to 31% reduction in the appearance of lines

and wrinkles* When used as instructed over an eight-week period

sYsTem ProducT BeNeFIT hoW To use

cleanse tourmaline chargedexfoliating cleanser

Cleanses and helps increase cell turnover to reveal radiant skin.

Massage onto damp skin. Rinse. AM PM

Tone botanical kinetics™

skin firming/toning agentHelps balance and hydrate. Spray 10–12 inches

from face. AM

Treat tourmaline chargedradiance fluid

Smooths away dullness revealing fresher, more radiant skin.

Place a few drops on fingertips. Apply a thin layer from neck to face. AM PM


firming eye creme



moisturize tourmaline chargedhydrating creme

Hydrates and adds radiance to normal and dry skin types.

Place small amount on fingertips. Apply to face and neck. AM PM

masque tourmaline chargedradiance masque

Sheds dull, dead surface cells leaving the skin smooth and radiant.

Apply to cleansed face and neck. Leave on 7–8 minutes. Rinse. Use as needed.

masque tourmaline charged radiant skin refiner

Creamy clay-based scrub— with naturally exfoliating bamboo extract and energizing tourmaline— leaves skin radiant and refined. Dermatologist-tested. Non-acnegenic.

With fingertips, massage onto moist face, neck, and décolleté. Removed with warm moistened towels. Blot dry. Brush away particles. Use twice weekly.


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skin careVisibly lift and Reduce lines

WELLNESS RITUALS TO HELP BALANCE INFINITY/AIR NATURES

begin with a “bee” breath feed yourself beautifully open your senses with massage

Inhale deeply then exhale slowly making a gentle humming sound — like that of a bumble bee — as you exhale. Concentrate the vibration on a particular area of congestion such as the throat, sinus or ears to clear congestion and quiet your mind.

Enjoy warm foods with sweet, sour and salty flavors. Great choices may include steamed or sautéed asparagus, carrots, green beans, onions, sweet potatoes, winter squash and fruits like avocados, bananas, pineapples. Brown rice, beans, tofu, milk, cheese, olive oil and all spices may also help you feel balanced.

Press on the area around your ears several times with your index, middle and ring fingers. Then release tension by massaging your ears and temples in gentle, circular motions for a minute or two.

gReen science™

green science™ harnesses the potent anti-irritation properties naturally found in plants to help protect skin against the destructive oxidative reactions that cause the signs of skin aging, while helping support skin’s natural cellular recovery and repair process.

clinical Results Within four weeks, skin looks noticeably firmer, the appearance of fine lines and wrinkles are diminished and skin looks more lifted for more resilient, younger-looking skin.

systeM PROduct benefit HOW tO use

cleanse green science™

perfecting cleanserGently cleanses. Removes makeup and impurities.

Massage gently onto damp skin. Wet hands and continue to massage. Rinse with warm water. Pat dry. Avoid eye area. AM PM

tone green science™

replenishing toner

Cushions skin while gently refining pores and exfoliating. Leaves skin with a sheer veil of moisture.

After cleansing, smooth over face with a saturated cotton pad or gently pat onto skin with fingertips. Avoid eye area. AM PM

treat green science™

line minimizer

Helps skin boost natural collagen production to minimize the appearance of lines and wrinkles.

Apply directly to lines and wrinkles on face and neck. Gently press or massage into skin. PM

treat green science™

lifting serum

Helps promote surface cell turnover, moisturization and visible skin firmness.

Smooth serum onto clean, toned face and neck. AM PM


firming eye creme



Moisturize green science™

firming face creme

Helps improve visible skin firmness. Moisturizes and strengthens skin’s barrier function.

Smooth on face and neck. AM PM

Masqueenbrightenment™

brightening intensive massage masque

Boosts skin’s luminosity and clarity. Diminishes the appearance of discoloration and dark spots.

Massage on face and neck with circular motions. Leave on for 8 minutes. Rinse off. Use bi-weekly as needed.

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skin careRelieve Acne

WELLNESS RITUALS TO HELP BALANCE WATER/EARTH NATURES

take a cleansing breath the water/earth table open your senses with massage

Take a deep breath through your nose and then forcefully exhale through your mouth making an audible sound. Allow this cleansing breath to awaken your body and release stress.

Enjoy a diet low in fat and sugar and seek out tastes that are pungent, bitter or astringent. Great choices may include: cabbage, bell peppers, beets, celery, chili peppers, corn, eggplant, spinach, peaches, pears, apples, lentils, beans, honey and spices.

Water/earth natures are associated with the senses of taste and smell. Place your thumbs under your cheekbones (about a finger’s width away from your nose) and massage in circular motions. Start near your nose and move to the outside of your cheekbones.

OuteR PeAce™

the Outer Peace™ skin care system combines ancient Ayurvedic wisdom with modern botanical science and effective, high-touch treatments to treat and prevent acne, unplug pores, control excess oil and calm irritated skin.

clinical Results In clinical testing, the Outer Peace™ regimen significantly reduced blemishes in just four weeks in 92% of users.* * With daily use of the Outer Peace™ system

SYSteM PRODuct BeneFit HOW tO uSe

cleanse outer peace™

foaming cleanser

Cleans deep into pores effectively removing oil, makeup and impurities.

Apply 1–2 pumps onto hand or wet shammy and gently wash face and neck. Rinse with warm water. AM PM

exfoliate/tone outer peace™

acne relief pads

Toning and exfoliating pads help eliminate blackheads and keep skin clear.

Wipe the entire affected area. AM PM

treat outer peace™

acne spot reliefTargeted spot treatment helps eliminate breakouts.

Cover the entire affected area. Use only when needed.

eyes Green Science™

firming eye creme



Moisturize outer peace™

acne relief lotion

Lightweight, moisture-balancing lotion helps clear acne.


Masque outer peace™

cooling masque

Soothes and cools irritated skin reducing visible redness for clearer, more even skin tone.

Apply thick layer to face. Leave on 5–10 minutes. Rinse. Use as needed.


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skin careVisibly Reduce daRk spots

WELLNESS RITUALS TO HELP BALANCE FIRE NATURE

the “whispering breath” don’t feed the fire stress-relieving self-massage

Inhale deeply. Next, exhale through your mouth making a “haa” sound. Once you get the feel for it, create that same space, vibration and sound at the back of your throat — while breathing through your nose.

Enjoy cooling food and drinks with sweet, bitter or astringent flavors. Great choices may include: broccoli, cauliflower, cucumbers, kale, mushrooms, apples, grapes, melons, pears, watermelon, lentils, most beans and olive oil.

Fire nature is associated with the sense of sight. Open your senses by closing your eyes and covering them with the palms of your hands. Release this pose. Then with your eyes still closed, massage the bony ridge of your upper eye with your index, middle and ring fingers. Move from the inside out and then very gently press the bone beneath the eye. Repeat twice.

enbRightenment™

the enbrightenment™ skin care system was developed to offer a multi-pronged approach to brighter, more even-looking skin tone—giving skin luminosity and clarity—without the use of harsh ingredients.

clinical Results The Enbrightenment™ skin care system is clinically proven to improve skin’s clarity by 52% and diminish the appearance of dark spots by 34%.** Based on clinical testing after eight weeks of using the five-step Enbrightenment™

regimen plus SPF 15

system pRoduct beneFit hoW to use

cleanse enbrightenment™

brightening cleanser

Helps lift away impurities and dull surface skin cells to improve overall skin clarity.

Lather in hands using warm water. Apply to damp face in circular motions. Rinse with warm water. AM PM

exfoliate/toneenbrightenment™

brightening treatment toner

Helps increase surface cell turnover for a more even skin tone.

Press gently into skin with cotton pad or fingertips. AM PM

treatenbrightenment™

brightening correcting serum

Diminishes the appearance of dark spots and discoloration caused by hyperpigmentation.

Smooth onto clean, toned face and neck. AM PM


firming eye creme



moisturizeenbrightenment™

brightening correcting lotion

A lightweight lotion that diminishes the appearance of dark spots for normal to oily skin.


moisturizeenbrightenment™

brightening correcting creme

An intensely moisturizing facial creme that diminishes the appearance of dark spots for normal to dry skin.


masqueenbrightenment™

brightening intensive massage masque



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how to prepare the skinFollow these simple steps to prepare the skin while educating the guest on the skin care product system .

Explain the morning and evening regime to the guest .

1 Pure Comfort™ Eye Makeup Remover • Remove any existing eye makeup

2 Cleanser • Cleanse the skin

3 Exfoliant • Exfoliate visible dryness

4 Toner • Apply toner

5 Moisturizer • Hydrate the skin

6 Eye Crème • Apply eye crème

7 Renewing Lip Treatment • Hydrate the lips


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elemental naturesm and inner light™ complexion chart

elemental naturesm Infinity/Air Fire Water/Earth

skin type Normal-to-Dry Dry/Dehydrated Sensitive Oily/Acne Normal-to-Oily

Complexion Occasionally dull, burns, then tans

Sallow, burns easily, may eventually tan

Red undertones, noticeable capillaries, always burns

Overall shininess, rarely burns

Occasional shininess, some resistance to burning

Texture Resistance to burning skin, small pores

Dry, thin skin, small pores, fine lines

Delicate, soft/smooth prone to inflammation and early wrinkles

Soft, some puffiness/ water retention, large pores, few wrinkles

Smooth, thick, large pores, few wrinkles

Challenges Spot dryness/ lack of moisture

Flaky, rough Prone to irritation, rash/itch, breakouts

Excess oil, blackheads whiteheads, acne

Oily in T-Zone, spot blemishes

Balancing Finish

Semi-matte/Dewy Dewy Semi-matte Matte Semi-matte/Matte

Balancing Inner Light™

Product System

1 Concealer2 Tinted Moisture3 Powder Loose, Pressed

or Dual Foundation

1 Concealer2 Tinted Moisture3 Powder Loose,

Pressed or Dual Foundation

1 Concealer2 Tinted Moisture3 Powder Loose,

Pressed or Dual Foundation

OR

1 Concealer2 Dual Foundation

1 Concealer2 Tinted Moisture3 Dual Foundation

OR


1 Concealer2 Dual Foundation3 Powder Loose,

Pressed

OR


Tips Use minimal powder where needed on face

Allow skin to remain dewy and hydrated

For maximum coverage, recommend Dual Foundations

If this skin type prefers Inner Light™ Tinted Moisture, use only where needed on face

Explain the importance of proper skin careand moisturizing when applying Dual Foundation

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notes



• create dewy, semi-matte and matte complexion finishes

• balance complexion challenges

• apply the Beauty Makeup Application

inner light™

complexion finish and makeup application

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28inner light™ complexion finish and makeup application

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complexion overview

One of the reasons for applying complexion products is to create a balanced, healthy-looking complexion .

Consider the condition of the skin when choosing complexion products . This will help determine the amount of coverage needed . Guests with few skin challenges will need less coverage than those with challenges such as excessive discoloration or blemishes .

Also consider the skin type (element) when making recommendations . This will help to determine the product finish and texture needed . For example, guests with a Water (oily/acne) nature may prefer powder complexion products to combat oiliness, while a guest with an Air (dry/dehydrated) nature may opt for the hydrated dewy finish foundation products to balance dryness .


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choosing complexion shadesinner light™ concealer• Match concealer to skin tone when worn alone or applied on complexion

to balance natural skin tones .

• Choose one shade lighter when worn under foundation.

• For extreme under-eye circles, match concealer to skin tone to avoid “grey effect” created when shade is too light .

inner light™ mineral tinted moisture• Select two to three shades that appear close to natural skin tone.

• Always check by testing color on the face. Apply a small amount of color on the cheek area or along jaw line with a cotton swab . Blend slightly .

• Choose color that blends invisibly into skin.

• If possible, compare colors in daylight or natural light.

• Mix shades, if necessary, to create the perfect color.

inner light™ mineral dual foundation• Choose a shade that matches skin for Infinity, Air, Fire and

Earth Elements .

• Initial application of Dual Foundation may appear slightly lighter on oil-rich skin. (Water Element). As powder absorbs natural oils from the skin, it will become darker, therefore balancing skin tones .

inner light™ mineral loose powder and pressed powder• Choose the shade that matches skin tone.

• It is easy to apply these sheer formulas because they blend invisibly into complexion .


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the definition of dewy is:

elemental naturesm: Infinity/Air

skin type Normal-to-Dry Dry

Complexion Occasionally dull, sometimes burns Sallow, matte, burns easily

Challenges Spot dryness/lack of moisture Flaky, rough

Balancing Finish Semi-matte/Dewy Dewy

FaceProduct System

1 Concealer2 Inner Light™ Tinted Moisture3 Powder Loose, Pressed or

Dual Foundation

1 Concealer2 Tinted Moisture3 Powder Loose, Pressed or

Dual Foundation

Tips Use minimal powder where needed on face Allow skin to remain dewy and hydrated


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technique1 Dab Concealer where needed and blend with the

Complexion Brush .

2 Next, blend Inner Light™ Tinted Moisture (sheer coverage) onto face with a damp sponge .

3 Use Inner Light™ Loose Powder and a Powder Brush or sponge to set concealed area, leaving the rest of the complexion moist .

tipsinner light™ concealer• Lightly dot on discolored or blemished areas and carefully blend with

patting motion into complexion .

• Start with a light application where most coverage is needed and blend invisibly with disposable applicator or Complexion Brush .

inner light™ mineral tinted moisture• Apply to entire face for coverage and protection.

• Use a patting motion to build coverage.


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the definition of semi-matte is:

elemental naturesm Infinity/Air Fire Water/Earth

skin type Normal-to-Dry Sensitive Normal-to-Oily

Complexion Occasionally dull, sometimes burns Red undertones, noticeable capillaries, always burns

Occasional shininess, some resistance to burning

Challenges Spot dryness/lack of moisture Prone to irritation, rash/itch, breakouts

Oily in T-Zone, spot blemishes

Balancing Finish Semi-matte/Dewy Semi-matte Semi-matte/Matte

Face Product System


Dual Foundation


Dual Foundation

OR



Dual Foundation

OR


Tips Use minimal powder where needed on face

For maximum coverage, recommend Dual Foundations

Explain the importance of proper skin care and moisturizing when applying Dual Foundation


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technique1 Dab Inner Light™ Concealer where needed and blend

with the Complexion Brush .

2 Blend gently over Inner Light Concealer . Use downward strokes on cheeks toward jaw line .

3 To minimize shine, press and roll Inner Light™ Loose Powder onto entire complexion .

tipsinner light™ concealer• Inner Light Concealer may be applied after Inner Light™

Tinted Moisture application .

• To blend Inner Light Concealer after Inner Light™ Tinted Moisture, pat gently .

• In general, Inner Light™ Concealer is applied before Inner Light™

Tinted Moisture .

inner light™ mineral loose powder• Avoid powdering dry areas.

• Inner Light™ Loose Powder can be applied at the end of the entire makeup application, after eyes, cheeks and lips .


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the definition of matte is:

elemental naturesm: Water/Earth

skin type Oily/Acne Normal-to-Oily

Complexion Overall shininess, rarely burns Occasionally shiny, burns after long exposure

Challenges Excess oil, blackheads/whiteheads, acne Oily in T-Zone, spot blemishes

Balancing Finish Matte Semi-matte/Matte

Face Product System

1 Concealer2 Inner Light™ Tinted Moisture3 Dual Foundation

OR


1 Concealer2 Dual Foundation3 Powder Loose or Pressed

OR


Tips If this skin type prefers Tinted Moisture, use only where needed on face

Explain the importance of proper skin care and moisturizing when applying Dual Foundation


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technique1 Dab Inner Light™ Concealer where needed and blend with the

Complexion Brush .

2 Blend Inner Light™ Dual Foundation on the face with a dry sponge pressing gently over Inner Light™ Concealer .

tipsinner light™ concealer • To avoid caked application, blend Inner Light Concealer smoothly before

applying Inner Light™ Dual Foundation .

• Do not put Inner Light™ Concealer over open abrasions or blemishes . Infection can occur .

inner light™ mineral dual foundation• Apply with dry sponge over hydrated skin for an opaque matte finish.

(Recommended application for Water/Earth elements)

• Apply with damp sponge for a sheer, natural matte finish. (Recommended application for Infinity/Earth elements)

• To prevent over manipulating the skin of Fire element, use a sponge to gently build coverage by patting Inner Light Dual Foundation coverage over complexion .

• Use a Powder Brush for a lighter application.

• For touch-ups, blot face first with a tissue to remove surface oil and then re-apply powder .


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AV-2218-001Alt 1 – 12/27/09

BeautyEye Application

AV-2218-001Alt 1 – 12/27/09


1 Prepare the lid .

TOOL: __________________

2 Fade highlight color from brow bone to lash line .

TOOL: _________________

AV-2218-001Alt 1 – 12/27/09


AV-2218-001Alt 1 – 12/27/09


3 Smudge Eye Definer along entire upper lash line .

TOOL: _________________

4 Set Eye Definer with contour o define color .

TOOL: __________________

AV-2218-001Alt 1 – 12/27/09


AV-2218-001Alt 1 – 12/27/09


5 Softly blend contour or define color along outer 2/3 of lower lash line .

TOOL: __________________

6 Define brows and apply mascara to top and bottom lashes .

TOOL: __________________


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browsa .

b .

c .

recommended colorHair Color Eye Color Products Eye Liner

Blonde

Strawberry Blonde

Red

Brown

Dark Brown

Grey

Black


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cheekslist the cheek products:

Benefits• An important focal point to the overall look.

Powder Blush Application• Powder cheek products can be applied using a dampened sponge over

hydrated or dewy skin .

• After applying Foundation, lightly powder cheek area using a Powder Brush or disposable applicator .

• Use a Blush Brush to gently blend in a circular motion from the apples of the cheeks, along the cheekbone, toward hairline .

lipslist the lip products:

Benefits• An important focal point to the overall look.

Application• Follow the natural contour of the lips using the Envirometal Retractable

Lip Brush .

• Keep shape of lips round, avoiding sharp angles.

• First fill in the center of lips, then blend color to outer edges.


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AV-2218-001Alt 1 – 12/27/09



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notes

principles of makeup5


• explain the principles of Color Theory

• explain the principles of Blending Textures

main points1 color theory principles • Primary Colors

• Secondary Colors

• Tertiary Colors

2 light, dark and bright principles

3 blending texture principles


• Warm and Cool Colors

• Neutrals

• Complementary Colors

42principles of makeup

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1 color theory principles

Primary Colors• A color that can not be achieved by mixing other colors together.

• From primary colors all other colors are created.

• Primary colors are the building blocks of the color spectrum.

• Primary colors are strong, bold colors.

• The three primary colors are: Red, Yellow, Blue.

Secondary Colors• A secondary color is a color that is achieved by mixing equal amounts of two

primary colors .

• The three secondary colors are: Green, Orange, Violet.

Tertiary Colors• Tertiary colors are created by mixing equal amounts of a primary

and secondary colors .

• The six tertiary colors: Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet and Red-Violet.


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Warm Colors On the color wheel, colors from Red to Yellow-Green are considered warm .

Cool Colors On you color wheel, colors from Red-Violet to Green are considered cool .

NeutralNeutral are hues devoid of color . The center of our Color Wheel will represent neutral . The typical Neutrals are Black, White and Grey.

Complementary Colors• Colors that rest diagonally from each other on the Color Wheel are called

Complementary Colors .

• When these colors are placed next to each other, they enhance each other . But when they are mixed together, they neutralize each other .

• Using colors that are complementary to your guest’s eyes will enhance her eye color .


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Dark Y/O Dark B/G Dark B/V Dark V/R

D

ark

R/O

Light B/B

Light V/B

L

ight

O/R

Light Y/O

Pastel Blue

Pastel Violet

Pastel Y/O

YELLOW GREEN BLUE VIOLET

RE

D

ORAN

GE

VIOLET BLOOM

BLACK TULIP

GOBI SANDS

BLUE DAWN

AZURE RAINEARTH ROSE

COPPER HAZE

GOLDEN JASPER

COOLLIPS• Plums• Roses• Pinks

CHEEKS• Plum Touch• Tessarae• Rose Blossom

WARMLIPS• Peaches• Nudes• Spices

CHEEKS• Apricot Whisper• Peach Lights• Bronze Glow• Uruku Bronzers

TWILIGHT

PLUM MIST

AQUA PEARL

SWEET GRASS


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Skin tone: ____________________

Eye Color: ____________________

Hair Color: ____________________

Warm or Cool

Makeup recommendations:

Eyes: ________________________

Cheeks: ______________________

Lips: ________________________

Skin tone: ____________________

Eye Color: ____________________

Hair Color: ____________________

Warm or Cool

Makeup recommendations:

Eyes: ________________________

Cheeks: ______________________

Lips: ________________________


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2 light & dark and bright colors

Light ColorsLight Colors enlarge or “bring out” .

Dark ColorsDark Colors make an area appear smaller .

Bright ColorsBright Colors accentuate .


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3 principles of blending textures1 Basic Principles

• Creme blends with creme. • Powder blends with powder.

2 Creme=Powder (Applying creme product first and layering with powder product) List examples:

3 Building Colors • Applying Eye Definer and setting with Eye Shadows. • Physically mixing Eye Shadows with Eye Color Options Transformer. • Dampening brush with Eye Color Options Transformer to intensify

Eye Shadow .


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notes



• describe the characteristics of the Classic and Contour Eye Shapes

• apply a subtle makeup application best for each eye shape

• enhance the eye brows

subtle classic and contour eye applications

6

50subtle classic and contour eye applications


• describe the characteristics of the Classic and Contour Eye Shapes

• apply a subtle makeup application best for each eye shape

• enhance the eye brows

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the classic and contour eye shapesthe classic eye shape (when eye is open)• Small or no visible eyelid.

• No crease, or a crease that is close to the lash line.

• A large area from crease to brow.

• The sizes of the lid and the brow are disproportionate.

the contour eye shape (when eye is open)• Medium to large eyelid.

• A natural crease halfway between lash line and brow.

• A natural highlight at the brow bone.

• The sizes of the lid and the brow are proportionate.

PROTRUDING

DOWN TURNED

CONTOUR

HEAVY LID


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activityDetermine the eye shapes of each participant .

subtle classic eye application

subtle contour eye application

PROTRUDING

DOWN TURNED

CONTOUR

HEAVY LID


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6AV-2218-001Alt 6 NEW EYE – 1/08/10

Subtle ClassicEye Application

subtle classic eye application


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AV-2218-001Alt 6 NEW EYE – 1/08/10


AV-2218-001Alt 6 NEW EYE – 1/08/10


1 Prepare the lid .

TOOL: __________________

2 Blend highlight color from brow bone downward to a fade past crease .

TOOL: _________________

AV-2218-001Alt 6 NEW EYE – 1/08/10


AV-2218-001Alt 6 NEW EYE – 1/08/10


3 Apply contour color from lash line to past the crease .

TOOL: _________________

4 Smudge Eye Definer along entire lash line .

TOOL: __________________

AV-2218-001Alt 6 NEW EYE – 1/08/10


AV-2218-001Alt 6 NEW EYE – 1/08/10


5 Set Eye Definer with define shade .

TOOL: _________________

6 Softly blend define color along lower lash line .

TOOL: __________________


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list eye products used:

AV-2218-001Alt 6 NEW EYE – 1/08/10


AV-2218-001Alt 6 NEW EYE – 1/08/10


7 Define brows .

TOOL: __________________

8 Apply mascara to top and bottom lashes .

TOOL: _________________


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6AV-2218-001Alt 1 – 12/27/09

Subtle ContourEye Application

subtle contour eye application


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AV-2218-001Alt 1 – 12/27/09


AV-2218-001Alt 1 – 12/27/09


1 Prepare the lid .

TOOL: __________________

2 Apply highlight color from brow to contour and lash line to contour .

TOOL: _________________

AV-2218-001Alt 1 – 12/27/09

Subtle ContourEye ApplicationAV-2218-001

Alt 1 – 12/27/09


3 Blend contour color into the contour, soften edges .

TOOL: _________________

4 Apply Eye Definer along upper lash line .

TOOL: __________________

AV-2218-001Alt 1 – 12/27/09


AV-2218-001Alt 1 – 12/27/09


5 Set Eye Definer with define color .

TOOL: _________________

6 Apply define color along lower lash line .

TOOL: __________________


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list eye products used:

AV-2218-001Alt 1 – 12/27/09


AV-2218-001Alt 1 – 12/27/09


7 Define brows .

TOOL: __________________

8 Apply mascara to top and bottom lashes .

TOOL: _________________


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notes



• choose blush colors

• create alternate blush applications

cheek application7

60cheek application

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cheeksList The Cheek Products Used:

powder blush application• Powder cheek products can be applied using a dampened sponge over

hydrated or dewy skin .

• After applying Foundation, lightly powder cheek area using a Blush Brush or disposable applicator .

• Use a Blush Brush to gently blend in a circular motion from the apples of the cheeks, along the cheekbone, toward hairline .



• select lip colors

• create the Subtle and Intense Precise Lip Applications

• balance and enhance the lips

precise lip application8

62precise lip application

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subtle vs . intenseList the names or types of lip products that create subtle color .

List the names or types of lip products that create intense color .


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activitylip liner and lip colorDraw lips to complete the face below .


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lip liner Begin by prepping the lip with Nourish-Mint™ Renewing Lip Treatment .

Benefits• Use Nourish-Mint Lip Definer when a more defined lip line is desired.

• For longer wear.

• Helps prevent feathering.

ApplicationFollow the natural contour of lips .

To create a symmetric mouth, use the following guidelines:

1 Begin on inside of outer corner of top lip, working toward center of lip .

2 Repeat on other side of the mouth, working toward center of the lip .

3 Create the “M” at the center of the top lip .

4 Begin bottom lip at the inside of outer corner, working toward center of lip .

5 Repeat on the other side of the mouth, working toward center of lip .

6 Fill in the entire mouth .

1 2

3

4 6 5


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lip color

BenefitsAn important focal point to the overall look .

Application• For greater control when shaping lips, use a Aveda’s Retractable Lip Brush.

• Follow the natural contour of the lips.

To create a symmetric mouth, use the following guidelines:

1 Begin on inside of outer corner of top lip, working toward center of lip .

2 Repeat on other side of the mouth, working toward center of the lip .

3 Create the “M” at the center of the top lip .

4 Begin bottom lip at the inside of outer corner, working toward center of lip .

5 Repeat on the other side of the mouth, working toward center of lip .

6 Fill in the entire mouth .

For a subtle lip:Apply Nourish-Mint™ Rehydrating Lip Glaze, Lip Shine, Color Gloss, or subtle Lip Colors by applying in the center and blending outward .

1 2

3

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notes



• ask for the sale

• increase your retail sales

• build your confidence

• expand makeup artistry skills

close the sale9

68close the sale

clo

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List what was most valuable to you from the Face to Face information and explain why .

How will you use this information to impact your services and sales?

How will you use this information to grow your career?


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aveda skin care a.m. p.m. eye makeup remover

cleanse

exfoliate

tone

moisturize

protect

treatment

aveda makeupfaceconcealer foundationpowder

eyes and browseye linereye colormascara eye brow

cheeksbronzer face accents

lipslip liner lip colorlip gloss

brushes medium eye color brush eye contour eye smudger brush brow and lash brush complexion brush blush brush bronzing brush retractable lip brush foundation brush

compacts/accessories envirometal compact™ essentials envirometal compact™ total face envirometal compact™ professional sharpener

© Aveda Corp., Minneapolis, MN 55449-7106 USA 800.328.0849 USA / 763.951.6999 aveda.com

guest: date:artist: salon/experience center:

makeup map™

aveda hair color maintenance/enhancementshampoo

conditioner

other


ap

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dix


ap

pen

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aveda skin care a.m. p.m. eye makeup remover

cleanse

exfoliate

tone

moisturize

protect

treatment

aveda makeupfaceconcealer foundationpowder

eyes and browseye linereye colormascara eye brow

cheeksbronzer face accents

lipslip liner lip colorlip gloss

brushes medium eye color brush eye contour eye smudger brush brow and lash brush complexion brush blush brush bronzing brush retractable lip brush foundation brush

compacts/accessories envirometal compact™ essentials envirometal compact™ total face envirometal compact™ professional sharpener

© Aveda Corp., Minneapolis, MN 55449-7106 USA 800.328.0849 USA / 763.951.6999 aveda.com

guest: date:artist: salon/experience center:

makeup map™

aveda hair color maintenance/enhancementshampoo

conditioner

other

Face to Face | revised: 6/22/2012

Soy ink on 100% post-consumer recycled paper . Please recycle . ©Aveda Corp ., Minneapolis, MN 55449-7106 USA 800 .328 .0849 / USA 763 .951 .6999

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