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Fitness And Culture Experience for Teens Program Overview

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Page 1: Face Overview 03 03 09 V3

Fitness And Culture Experiencefor Teens

Program Overview

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17% of America’s children are overweight or obese, according to the Centers for Disease Control

Health consequences may include Type-2 diabetes, hypertension, heart disease, stroke, osteoarthritis, sleep apnea, and some cancers.

As recently featured on Oprah (Jan 25-26, 2009), the emotional and psychological consequences for America’s kids can be equally devastating.

Left unchecked, the National Institute on Aging warns this could become the first American generation with a shorter lifespan than its parents.

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8 week international fitness program and cultural experience◦ Who: 40 selected American and 10 Chinese

teens with a Body Mass Index characterized as overweight or obese

◦ Where: Tianjin, China◦ When: Depart from Chicago on June 10, 2009 Return from Tianjin on August 10,

2009

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A proven program This weight loss program has a 30 year

record of success

Change of environment New habits are more easily developed

when we are separated from old influences Studies show new habits form effectively

over an 8 week period

Cultural experience FACE is more than a weight loss camp; it’s

a summer experience like few others for teens

New friends, including teens from China

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High school student during the fall of 2009 A Body Mass Index defined as overweight for the age group Ability to travel to China during the camp period General good physical health (hypertension and diabetes are

acceptable) A person of good character and the capability to be an

international ambassador Demonstrated commitment to weight reduction

Because the selection process is overseen by multiple reviewers, children of sponsoring organizations are eligible for inclusion.

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Application process◦ Two elements Written application

Confirmation of eligibility and references Video application

2-3 minute description of interest and desired benefit

Final Selection ◦ Sponsors at the $20,000 level and up will select a

number of participants based on the respective sponsor category◦ Remaining participants will be selected by a committee

appointed by China Connection

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Airfare between Chicago and Tianjin Assistance with passport and visa requirements First class lodging in Tianjin Meals and weight loss care at the world-renowned

Aimin Weight Loss Hospital Daily physical activity sessions, sports and recreation

under the guidance of certified personal trainers Strict medical supervision Visits from celebrity guests (subject to availability) Cultural visit program, including tours to the Great

Wall and Forbidden City, terra cotta army in Xian, Olympic venues, museums, and entertainment events.

Special pre-departure and arrival events in Chicago

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Alonzo Bland is one of three participants in Winners in Life, our 2008 contest.

The photo on the left was taken as part of Chinese news coverage, upon his arrived in China in May 2008 weighing 646 pounds.

The photos to the right follow Alonzo’s amazing progress. Click the photo on the immediate right to see CNN coverage of his story.

Today, Alonzo has lost over 300 pounds.

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Category Fee Key Benefits(Refer to Sponsor Agreement for complete list)Presenting Sponsor $200,000 • Single sponsorship at this level• Select up to 15 participants• Premier product placement opportunity• Inclusion in all media programs

Global Partner $ 75,000 • Select up to 3 participants• Product placement opportunity• Inclusion in all media programs

International Sponsor $ 40,000 • Select 1 participant• Product placement in select items• Inclusion in US media programs

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Category Fee Key Benefits(Refer to Sponsor Agreement for complete list)

US Sponsor $ 25,000 • Select 1participant• Product placement opportunity•Inclusion in designated media programs

Supporter $ 10,000 • Product placement opportunity•Inclusion in designated media programs

Contributor $ 5,000 •Opportunity to have 1 participant attend a community event• Inclusion in all recognition programs

Donor $ 2,000 • Recognition on website & video credits• Tax deductible contribution

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Category Location Projected Exposures

Television USChina

144 Million Impressions435 Million Impressions

Print USChina

30.7 Million Impressions110 Million Impressions

Radio US 12.2 Million Impressions

Online International 12.0 Million Impressions

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China Connection Global Healthcare: China Connection is a pioneering consumer-directed, destination

healthcare company focused on arranging premier quality medical care at affordable costs for individuals, employer groups and insurance companies. China Connection enables its clients to receive Western and traditional Chinese medical care through a network of world renowned, accredited hospitals at rates far less than those charged in America. Since 2006, China has assisted hundreds of people from the US, Canada, the UK, Australia and Japan in finding the care they needed.

About Aimin Weight Reduction Hospital Aimin Weight Reduction Hospital is one of the world’s leading

weight loss facilities. Using the Shi method, Aimin’s combination of diet, exercise, and Traditional Chinese Medicine methods delivers results. Aimin, which means “love of people” assists its clients in renewing their lives and helping them to achieving the breakthrough in weight and fat reduction to a new and healthy lifestyle.

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