face up media - product presentation

The broadest offer of indoor advertising

Product presentat ion

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Contents

About us.............................................................................................................................................................4

We offer ............................................................................................................................................................6

Business centers ................................................................................................................................................8

Restaurants ..................................................................................................................................................... 10

Fitness.............................................................................................................................................................. 12

Healthcare ...................................................................................................................................................... 14

Schools ........................................................................................................................................................... 16

Hairdresser´s salons ..................................................................................................................................... 18

State authorities .............................................................................................................................................20

Nonstandard projects ...................................................................................................................................22

Preferential exposure of prints ...................................................................................................................... 24

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Contents

About us.............................................................................................................................................................4

We offer ............................................................................................................................................................r 6

Business centers ................................................................................................................................................8

Restaurants ..................................................................................................................................................... 10

Fitness.............................................................................................................................................................. 12

Healthcare ...................................................................................................................................................... 14

Schools ........................................................................................................................................................... 16

Hairdresser´s salons ..................................................................................................................................... 18

State authorities .............................................................................................................................................20

Nonstandard projects ...................................................................................................................................22

Preferential exposure of prints ...................................................................................................................... 24

Enter with us the world of indoor advertising

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About us

We will place your advertising message in:

Since 1999, Face Up Media Company has been offering an exclusive network of solid indoor media

throughout the Czech Republic. Complete solution with unmatched profi led focusing of portfolio to

segmented networks has brought to Face Up Media its exclusive market position.

▪ restaurants and clubs,

▪ shopping centers,

▪ sporting facilities,

▪ schools,

▪ medical facilities,

▪ cosmetic and hairdresser´s salons,

▪ state authorities,

▪ tobacco shops and fuel stations.

Unlike indoor media, we will help you address – for a longer time – the customers in places where they

are used to spend their time. At these places, the customers are also more open to accept the advertising,

therefore a commercial message is accepted very positively, and it highly infl uences brand awareness

or decision to buy.

Make use of the opportunity to effectively address a group diffi cult to hit by mass media. ”

”

standard network

precise aiming

nationwide coverage

advantageous CPT

premium network

LED backlight

maximal visibility

digital network

touch display

face detection

demographically focused advertising

analytic campaign reports

location in shopping centers

interaction with cell phones

augmented reality

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We offer ▪ Important hit within the respective target group.

▪ Flexible market coverage – specifically towns, regions or nationwide coverage.

▪ Above-standard time period of advertising message influence, ideal for a detailed presentation of

a product or service.

▪ Possibility of immediate customer reaction following the advertising message (QR code, pockets with

leaflets).

▪ Preparation of campaigns – starting from 14 days of duration.

▪ Changing of visuals throughout the CR within 48 hours.

▪ Delivery of 100% photo-documentation of the campaign.

We offer to our clients a complete service consisting of developing the strategic communication plan, detailed campaign proposal, production organization, including installation and photo-documentation.

”

”

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Shopping centersFace Up Media Company comes with a unique conception of interactive communication with customers

in shopping centers, by means of digital media. Our Interactive Digital media offer, also thanks to their

aiming at gender and age, a broad potential of use, e.g. spots reacting of user´s touch or campaigns

using augmented reality.

Shopping centers represent a unique opportunity how to effectively address the attractive target group

and are ideal places to hit customers of an open advertising message. That all in situation, when he/she

is just planning to realize purchase, because in more than 76 % the decision to buy is made directly at

the point of sales.

Interactive DigitalNetwork of Interactive Digital media, placed at the most frequented places in shopping centers in

regional cities, with the accent to Prague and Brno. The advertising is broadcast most often in 10 sec.

spots or 10 + 30 sec. interactive spots. To our clients we deliver complete solution of the campaign

including creative works.

71 % of the population visit a shopping center at least once a month.

Only 15 % if the population do not come to shopping centers.” ”

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RestaurantsNetwork of noticeable advertising media placed in selected restaurants, cafés, bars, and clubs, focused

on young active people fond of lifestyle, most often aged 18–55, with middle or higher income.

A3 premium poster100 pcs of premium luminous media placed directly in interiors of leading restaurants in regional cities.

Intensive LED backlight delivers exclusivity and attractiveness to the advertising message.

Price: 1 590 CZK/month.

A3 toilet posterNetwork of 1 700 pcs of media placed in toilets of selected bars, clubs, restaurants, and cafés. Media

are installed in cabins, close to washbasins, and above pissoirs. They enable precise aiming of the

advertising message both at men and women. Time of infl uence of these media can be measured in tens

of seconds.


A4 mirror stickerA4 stickers on mirrors in toilets in the whole network.


Mentioned prices are valid for 1 piece per month, without VAT.

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FitnessNetwork of advertising media located in selected fi tness/squash centers and swimming pools is intended

for all fans of active lifestyle. Media in these places effectively address the target group of persons aged

18–40, who are ready to invest into their health and leisure time activities. The average time spent in

these sporting facilities is more than 1.5 hour.

B1 posterMore than 700 frames sized 70 × 100 cm placed in gyms and aerobics halls, in corridors or changing

rooms.

Price: 1 390 CZK.

A4 changing room cabin stickerMore than 16 000 lockers in women´s and men´s changing rooms suitable for A4 stickers outside and

inside.

Price: 125 CZK.

B2 washroom stickerB2 stickers in women´s and men´s washrooms.

Price: 1 390 CZK.

Tin Board100 × 40 cm stickers on courts entrance door in selected squash centers.

Price: 2 290 CZK.


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HealthcareAdvertising vehicles located in the best visible places in waiting rooms, entrance premises of policlinics,

associated medical facilities, medical houses, and hospitals. The total network hit is 2.4 million patients

per month. The average time spent in a waiting room is 30 minutes.

Perfect possibility how to use the waiting time to address a numerous and clearly defi ned target group.

More than 79% of people, after having consulted a doctor, visit a pharmacy.

B1 premium posterPremium network of 1000 B1 clip-frames situated in entrance halls and common premises of selected

hospitals and policlinics in regional cities. Intensive LED backlight makes them exclusive and noticeable.

Price: 1 690 CZK.

B1 posterNationwide network of 1000 B1 clip-frames, effectively distributed to individual medical departments.

Thanks to suitable placement you can achieve extraordinary success of the advertising aimed e.g. on

pregnant women, seniors, men, women, mothers, etc.

Media are placed in waiting rooms or entrance premises of policlinics (private and state-owned),

independent medical facilities and hospitals.

Price: 1 290 CZK.


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SchoolsAdvertising media located at the best places in halls and common premises of schools throughout the whole

CR offer a high frequency of hit of an attractive, young target group, which is diffi cult to be hit by mass media.

Students are quite open to advertising message and represent an excellent potential to build a brand

loyalty. Having a natural tendency to gather they create a target group with similar interests and

opinions, generating highly functional reference marketing. If you need to push your product or service

into the awareness of this target group, there is no better way than to address it just in this environment.

B1 poster – basic schoolsNetwork of 900 pcs of media with nationwide coverage in 330 attractive locations.

The target group are pupils aged 6–15, who already in this age can perceive the advertising and by

means of its effect then infl uence the shopping behavior of their parents or relatives.

Price: 1 290 CZK.

B1 poster – high schoolsNetwork of 800 pcs of media with nationwide coverage in 300 locations. The target group are students

aged 15–19, for whom it is characteristic to develop their attitudes to life on the infl uence of topical trends.

Price: 1 290 CZK.

B1 poster – universitiesNetwork of 100 pcs of media in universities in regional cities. The target group are students aged

19–26, who, in many cases, already have their own income and a clear lifestyle. This target group is

characterized by different interests and preferences, e.g. liking for computing, fashion trends, traveling,

planning of own living or using the services of fi nancial institutions.

Price: 1 290 CZK.


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Hairdresser´s salonsNetwork of selected hairdresser´s and cosmetic salons in regional cities, addressing mainly women

aged 18+. This target group is peculiar about their look, they are interested in lifestyle trends and are

ready to invest to these interests. The average time spent in a salon is 1.5 hour.

B1 posterThe advertising media are located at the most visible places in receptions or interiors of the salons.

The network of 50 selected hairdresser´s salons in regional cities.

Price: 1 690 CZK.

A5 mirror stickerA5 stickers placed on mirrors in front of the chair. The advertising message can thus infl uence the

customers for the whole time of their visit.

Price: 2 590 CZK.


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State authoritiesA unique network of media placed in entrance vestibules and corridors of trade offi ces and administrations.

The target group are small and middle entrepreneurs or tradesmen.

Taking into consideration long waiting times, the visitors have enough time to register the advertising

message.

B1 poster54 advertising media in 11 locations in Prague and Central-Bohemian region. In most cases, media are

placed in front of the places to sit.

Price: 2 490 CZK.


Nonstandard projectsWe realize for our clients nonstandard forms of communication focused on a concrete target group,

within indoor and outdoor campaign, throughout the whole CR.

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Preferential exhibition of printsWe also organize support of sales of printed media in tobacco shops and fuel stations. In case of need

we can arrange listing of your title.

PONT AND DON PEALOPONT: network of 47 stores is situated to railway stations, important crossroads of the tube, and terminals

of the city transport. The network has approx. 7 million customers per year.

Don Pealo: network of 70 exclusive stores selling tobacco products and newspapers. Stores have modern

design and perfect selling results. In the course of the campaign we provide controls of the stores.

Price: 850 CZK.

Non-network tobacco shopsNetwork of 425 tobacco shops in the whole CR. Next to the standard stand we offer a possibility

of nonstandard placement and use of the space for other advertising activities.

Price: 700 CZK.

LUKOIL fuel stationLUKOIL operates 43 fuel stations in the Czech Republic. Pockets can be placed directly of the shelf with

prints or in the shelves with magazines.

Price: 500 CZK.

Shell fuel stationIn this network we arrange sales support for editors and rent of advertising space for a broad circle

of contractors.

Price: 700 CZK.


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With whom we cooperate

…and many others. We have solutions for big, middle and smaller clients of all branches.

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Are you ready to accept a ready-to-measure offer?

Denisa Rystonová

Sales director

E-mail: [email protected]

Tel.: +420 225 347 238

GSM: +420 777 917 145

FACE UP MEDIAPod Kotlářkou 3150 00 Praha 5www.faceup.net

Marek Jandejsek

Sales director of Digital

E-mail: [email protected]

Tel.: +420 225 347 233

GSM: +420 724 334 271

Contact us!

Face Up Mediawww.faceup.net

face up media - product presentation

Documents

hairdressers salons

state authorities

business centers

exposure of prints