FACEBOOK 101 Building your Page

This tutorial is in No way endorsed or associated with Facebook the company. This tutorial has been created by the Kenai Peninsula Tourism Marketing Council as an educational aid for the KPTMC Members.

TODAY! You will…

Learn how to…Build a Facebook

Fan Page

Learn how to…Become Familiar with your Fan Page

Learn how to…Navigate to your Fan Page’s administrative control content

Get the Checklist!Facebook’s Marketing Boot Camp Week 1 Checklist

FACEBOOK 101 Building your Fan Page

Lets get started!

FACEBOOK 101 http://www.facebook.com/pages/create.php

Visit http://www.facebook.com/pages/create.php

and Select your page

type

FACEBOOK 101 Select your Industry

•Select your Category

Tip: If you can not locate the correct Category, try testing out the other page types.

•Fill in the fields for your fan pages information

Tip: Spelling and Grammar count here

FACEBOOK 101 Upload your Brand Logo

•Upload your brand’s Image.

Tip: Logo’s with colors that compliment your Timeline’s Cover work best for retaining visitors, (Facebook Cover will be explained in further detail later).

•Logo Dimensions are 180 pixels by 180 pixels.

Tip: If you do not have access to photo editing programs or an image, you can always visit your website and save your logo to your desktop for uploading.

FACEBOOK 101 About your Fan Page

When filling out your “About information”,

Mission statements work great for the Basic Information

field.

If you have a Twitter handle, blog, website,

Yelp, Travel advisory or other rating

networks, you can encourage fan’s to easily navigate to

them by adding them to your about section.

FACEBOOK 101 Setting your Pages URL

Facebook has given you the ability to

name your page from the get-go. Your page

will no longer be assigned a

/#123987123 designation. Your

page will be unique!

Tip: While naming your page, be conscientious of

how this URL can be used. Do you want it on your

business cards, advertisements,

publications, etc…? Keep it short, simple and

correct.

FACEBOOK 101 Navigating to your Fan Page

Your Personal Facebook Page and your Facebook Fan Page need to be identified differently.Look at your Personal Page as your HOME. These are your personal views and personal perspectives.

Look at tour Fan Page as your BUSINESSES STORE front. You will not post as an “I” but as a “We” on behalf of your Fan Page.

You will also navigate to these locations and control them in a similar way. When posting on your fan page, you will navigate to your page and become your Fan Page, then post appropriately. When you are ready to post on your personal

page, you will navigate to your personal page and become your personal account.

FACEBOOK 101 Navigating to your Fan Page

Navigating to and from your Personal Page and Fan Page can be done by clicking the arrow in the top right hand corner.

You can also tell which account you are currently communicating with which is located next to the Home link.

FACEBOOK 101 Updating your Information

Update your Fan Page’s information by navigating

to the Edit Page drop down.

From here you will have the ability to edit many

components of your Facebook Fan Page.

FACEBOOK 101 Updating your Information

From the Your Settings tab, you can dictate

who your profile will display your posts as

and email notifications as based on who you

are administering as.

FACEBOOK 101 Updating your Information

From the Manage Permissions tab, you can

put your page in a state of construction until you have

finished the design by checking the

“Unpublish Page”.

You can restrict who views your Fan Page by Country

and Age.

You can also restrict posting to your Timeline,

the ability to send private messages and moderate

specific words and profanity.

This is also where you will go if you need to

permanently delete a page.

FACEBOOK 101 Updating your Information

From the Basic Information tab, you can change your

pages category and set it as “The Official Page” of your service, product, business

or cause.

FACEBOOK 101 Updating your Information

From the Profile Picture tab you can change your

Profile Picture.

FACEBOOK 101 Updating your Information

From the Featured tab you have the ability to feature a

page owner and/or other pages you have liked.

This may be applicable if you are the administrator

of several Fan Pages (Property Locations) or an

administrator is a Local Celebrity (we’re all a

celebrity!).

FACEBOOK 101 Updating your Information

From the Resources tab you can use Facebook’s

extensive resources library which covers EVERYTHING! You can link your Facebook

updates to your Twitter, design a website and blog social plug-in, navigate to the advertising page and

MORE!

FACEBOOK 101 Updating your Information

From the Admin Roles tab you can manage who will

administrate your Facebook Fan Page and

what their role is.

To add a new administrator, instruct them to Like your Fan

Page. You can then easily add them by typing in their

personal profile name.

FACEBOOK 101 Updating your Information

From the Apps tab you can manage the different kinds or outside installations you have associated with your

Fan Page.

How to use and get these third party applications will

be explained in the later series of these tutorials.

FACEBOOK 101 Updating your Information

The Mobile, Insights and Help tabs are self help tabs.

With the increased popularity of Smart Phones

and their prebuilt Social applications, mobile SMS is more-so targeting towards

text message updates.

Clicking the Insights tab will automatically direct you to

your pages insights.

The Help tab will automatically direct you to

Facebook’s Self-help Library.

FACEBOOK 101 Your Need-To-Know Buttons

Clicking the arrow in the top, right hand corner prompts you to switch

pages, advertise, log-out and help.

Clicking the Home link will redirect you to the

newsfeed.

Clicking on the pages name or on the icon next to the name will redirect you to

your pages wall.

Clicking on and type in the search bar to find friends

and pages.

FACEBOOK 101 Your Timeline Cover

Click Add a Cover to make an impression

on your visitors.

Dimensions for creating a Timeline

Cover are 851 Pixels by 312

Pixels.

FACEBOOK 101 Giving Permission

WAIT! That’s not a virus!Don’t be afraid when prompted to switch users from your Fan Page to your

Personal Profile. The site or application is simply identifying you as an individual.

FACEBOOK 101 Week 1 Checklist

Start putting Social Media to work for you! Download the Check List:

http://ads.ak.facebook.com/ads/FacebookAds/Bootcamp_Week1_Checklist_2.pdf