facebook 101: using facebook to promote your business

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Photo: Charlottes Photo Gallery on Flickr Facebook 101 Using Facebook to Promote Your Business Red River Valley Tourism Association August 7, 2013

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Presentation given to members of the Red River Valley Tourism Association on August 7, 2013.

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Page 1: Facebook 101: Using Facebook To Promote Your Business

Photo: Charlottes Photo Gallery on Flickr

Facebook 101Using Facebook to

Promote Your Business

Red River Valley Tourism AssociationAugust 7, 2013

Page 2: Facebook 101: Using Facebook To Promote Your Business
Page 3: Facebook 101: Using Facebook To Promote Your Business

Get these slides here:http://sarahtpage.com/RRVTA/

Page 4: Facebook 101: Using Facebook To Promote Your Business

Agenda

Social media reviewFacebook 101Live Demos & Set UpEngagement TipsQ&A

Page 5: Facebook 101: Using Facebook To Promote Your Business

Social Media Review

Page 6: Facebook 101: Using Facebook To Promote Your Business

Photo: erinjpattison

Social media is FREE!

Page 7: Facebook 101: Using Facebook To Promote Your Business

Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Generates leads and sales• Can help reach journalists/media• Empowers fans to be viral ambassadors for

your brandSource: Social Media for Tourism Pros

Page 8: Facebook 101: Using Facebook To Promote Your Business

Is Social Media Right for You?

• Is social media …• Providing value to your organization and your

members/customers?• Bringing benefit via brand awareness,

membership, loyalty, sales, etc.?• Helping to grow membership base?• Justifying the investment?

Source: pammarketingnut.com

Page 9: Facebook 101: Using Facebook To Promote Your Business

First steps

• Find your audience• Know what’s being said• Extend a virtual hand• Get your community to be virtual ambassadors• Have fun, in a professional manner of speaking

Source: DCI

Page 10: Facebook 101: Using Facebook To Promote Your Business

Facebook 101

Page 11: Facebook 101: Using Facebook To Promote Your Business

What Is Facebook?

• Social networking service that allows users to connect to friends and businesses

• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for people,

not businesses. Develop a fan page instead.

Page 12: Facebook 101: Using Facebook To Promote Your Business

Facebook Stats• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an

average of 13.8 times a day• 751 million users access Facebook from a mobile

device• Average number of connections between local

business pages and users is 2 billion• Average number of weekly local business page

views is 645 million• Average number of weekly comments on local

business pages is 13 million Source: IDC; expandedramblings.com

Page 13: Facebook 101: Using Facebook To Promote Your Business

Facebook Benefits to Biz

• Low cost• Engage with fans of your business page• Fans receive your updates and can upload

comments, photos, and video• When fans engage you on your page, their

activity shows up in the News Feeds of their friends– This can prompt others to check out your page and

your business!

Page 14: Facebook 101: Using Facebook To Promote Your Business

Facebook Benefits to Biz

• Can incorporate content from other social media platforms– Ex: blog posts, updates from Twitter, photos from

Instagram, videos from YouTube, location-based apps (Foursquare), etc.

• Targeted advertising opportunities (cheap too!)

Page 15: Facebook 101: Using Facebook To Promote Your Business

Cover Photo

Profile Photo

Views and Apps

Like Button

Contact Info / Bio

Page 16: Facebook 101: Using Facebook To Promote Your Business

Composer

Pinned Post

Page Features

Page 17: Facebook 101: Using Facebook To Promote Your Business

Highlighted Post

Page Features

Page 18: Facebook 101: Using Facebook To Promote Your Business

Admin Panel

Messages

Post Performance

Insights

Page 19: Facebook 101: Using Facebook To Promote Your Business

Manage Page Settings

Grow Your Fan-base

Find Helpful Resources

Admin Panel

Page 20: Facebook 101: Using Facebook To Promote Your Business

Understanding Insights

Page 21: Facebook 101: Using Facebook To Promote Your Business

Understanding Insights

Page 22: Facebook 101: Using Facebook To Promote Your Business

Understanding Insights

Page 23: Facebook 101: Using Facebook To Promote Your Business

Understanding Insights

Page 24: Facebook 101: Using Facebook To Promote Your Business

Facebook Page Use

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Facebook Page Use

1. Page layout and elements2. Write a status update3. Add photos, links, and videos to status updates4. Uploading photos and creating albums5. Create events

Page 26: Facebook 101: Using Facebook To Promote Your Business

Facebook Live Demo and Q&A

Page 27: Facebook 101: Using Facebook To Promote Your Business

Engagement Tips

Page 28: Facebook 101: Using Facebook To Promote Your Business

1. Use photos2. Run a contest3. Have fun4. Ask questions5. Post often6. Love your fans

Facebook Engagement Tips

Page 29: Facebook 101: Using Facebook To Promote Your Business

Facebook Engagement Tips1. Use photos

Page 30: Facebook 101: Using Facebook To Promote Your Business

Facebook Engagement Tips2. Run a contest

Page 31: Facebook 101: Using Facebook To Promote Your Business

Facebook Engagement Tips3. Have fun

Page 32: Facebook 101: Using Facebook To Promote Your Business

Facebook Engagement Tips4. Ask questions

Page 33: Facebook 101: Using Facebook To Promote Your Business

Facebook Engagement Tips5. Post often

Page 34: Facebook 101: Using Facebook To Promote Your Business

Facebook Engagement Tips6. Love your fans

Page 35: Facebook 101: Using Facebook To Promote Your Business

Can I Help?

Call Me!

Photo: .Spartography on Flickr

Page 36: Facebook 101: Using Facebook To Promote Your Business

Follow Me

Linkedin.com/in/sarahpage

Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://[email protected]

512-914-8873

Instagram.com/stpconsulting