facebook 101: using facebook to promote your business
DESCRIPTION
Presentation given to members of the Red River Valley Tourism Association on August 7, 2013.TRANSCRIPT
Photo: Charlottes Photo Gallery on Flickr
Facebook 101Using Facebook to
Promote Your Business
Red River Valley Tourism AssociationAugust 7, 2013
Get these slides here:http://sarahtpage.com/RRVTA/
Agenda
Social media reviewFacebook 101Live Demos & Set UpEngagement TipsQ&A
Social Media Review
Photo: erinjpattison
Social media is FREE!
Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness • Broadens your network• Helps SEO• Increases website traffic• Generates leads and sales• Can help reach journalists/media• Empowers fans to be viral ambassadors for
your brandSource: Social Media for Tourism Pros
Is Social Media Right for You?
• Is social media …• Providing value to your organization and your
members/customers?• Bringing benefit via brand awareness,
membership, loyalty, sales, etc.?• Helping to grow membership base?• Justifying the investment?
Source: pammarketingnut.com
First steps
• Find your audience• Know what’s being said• Extend a virtual hand• Get your community to be virtual ambassadors• Have fun, in a professional manner of speaking
Source: DCI
Facebook 101
What Is Facebook?
• Social networking service that allows users to connect to friends and businesses
• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for people,
not businesses. Develop a fan page instead.
Facebook Stats• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook an
average of 13.8 times a day• 751 million users access Facebook from a mobile
device• Average number of connections between local
business pages and users is 2 billion• Average number of weekly local business page
views is 645 million• Average number of weekly comments on local
business pages is 13 million Source: IDC; expandedramblings.com
Facebook Benefits to Biz
• Low cost• Engage with fans of your business page• Fans receive your updates and can upload
comments, photos, and video• When fans engage you on your page, their
activity shows up in the News Feeds of their friends– This can prompt others to check out your page and
your business!
Facebook Benefits to Biz
• Can incorporate content from other social media platforms– Ex: blog posts, updates from Twitter, photos from
Instagram, videos from YouTube, location-based apps (Foursquare), etc.
• Targeted advertising opportunities (cheap too!)
Cover Photo
Profile Photo
Views and Apps
Like Button
Contact Info / Bio
Composer
Pinned Post
Page Features
Highlighted Post
Page Features
Admin Panel
Messages
Post Performance
Insights
Manage Page Settings
Grow Your Fan-base
Find Helpful Resources
Admin Panel
Understanding Insights
Understanding Insights
Understanding Insights
Understanding Insights
Facebook Page Use
Facebook Page Use
1. Page layout and elements2. Write a status update3. Add photos, links, and videos to status updates4. Uploading photos and creating albums5. Create events
Facebook Live Demo and Q&A
Engagement Tips
1. Use photos2. Run a contest3. Have fun4. Ask questions5. Post often6. Love your fans
Facebook Engagement Tips
Facebook Engagement Tips1. Use photos
Facebook Engagement Tips2. Run a contest
Facebook Engagement Tips3. Have fun
Facebook Engagement Tips4. Ask questions
Facebook Engagement Tips5. Post often
Facebook Engagement Tips6. Love your fans
Can I Help?
Call Me!
Photo: .Spartography on Flickr
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