facebook: 38 rules for engagement

38 RULES FOR ENGAGEMENT

HOW TO GET SERIOUS FRIENDS & ATTENTION

YOUR DOCTOR: Henk van Ess

UTRECHT, JUNE 11, 2014

TODAY

•WHY YOUR PAGES ARE GREAT ARE NOT BRILLIANT YET

•10 WAYS TO GET GOOD FRIENDS

•8 QUICK WINS TO GET ATTENTION

•20 TIPS TO ENGAGE WITH YOUR AUDIENCE

guest lecturer at universities in Europe independent trainer IN EUROPE

I ANALYSED 30 OF YOUR FACEBOOK PAGES

WHAT DO YOU THINKTHE DOCTOR WILL SAY?

YOU ON FACEBOOK

Analyse this!

PROBLEM #1

YOU BORE PEOPLE

SOLUTION

DO NOT BORE PEOPLE

PROBLEM #2

MEGAPHONE!

SOLUTION

INCLUDE ANSWER TO ‘WHY SHOULD I KNOW THIS’

PROBLEM #3

ENGAGEMENT!

THE MEDICINE (1)

10 tips to get good friends

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http://www.sterntv-experimente.de/FacebookLikeCheck/

http://www.sterntv-experimente.de/FacebookLikeCheck/

DO not ‘BUY’ followers!

http://www.epicfollowers.com/product/buy-facebook-likes/

http://www.epicfollowers.com/product/buy-facebook-likes/

GET (REAL) FRIENDS

10 tips TO GET mORE FRIENDS IN FACEBOOK

List made by Henk van ESS,2014

HOW? EXAMPLE

pro-active ENGAGE WITH PEOPLE IN YOUR FIELD

ACROSS PLATFORMS SHARE FACEBOOK PAGES VIA OTHER SM

ADD ‘LIKE’ ADD A ‘LIKE’ TO EVERY WEB POSTING

NO MEGAPHONE DO NOT JUST SEND, interact

DO NOT COPY DO NOT COPY OLD CONTENT For 100%

DO YOU COPY? RESPOND TO ANY USER IF POSSIBLE

CONTESTS BEWARE FORCED LIKES

SHARE LINKS BE INTERNET SAVVY

BE RELEVANT WHAT DOES YOUR PUBLIC WANT TO KNOW?

BE YOURSELF KEEP YOUR AUTHENTICITY

http://H

SHARE LINKS BE AN OPINION LEADER / WATCHER

DO YOU COPY? RESPOND TO EVERY USER IF POSSIBLE

BE RELEVANT WHAT DOES YOUR PUBLIC WANT TO KNOW?

CONTESTS ASK FOR LIKES > 1-2 A YEAR MAX

THE MEDICINE (2)

8 QUICK WINS TO GET ATTENTION

1. YOU THINK TWITTER IS SHORT?

http://www.salesforcemarketingcloud.com/resources/ebooks/strategies-for-effective-wall-posts-a-timeline-analysis/

Posts with 80 characters or less receive 23% higher interaction than longer posts


2. BE A LITTLE MORE NOCTURNAL



Industry When? When not?

Technology MON FRI

Non Profit SUN WED

Travel SUN MON

Food SAT/SUN MON/THURS

Advertising/Consulting SAT/SUN WED

Clothing/Fashion THURS SUN

Health/Beauty SAT/SUN/MON TUES

3. POST ALSO IN THE WEEKENDS…

http://www.verticalresponse.com/blog/want-better-facebook-engagement-stop-what-youre-doing/

http://www.verticalresponse.com/blog/want-better-facebook-engagement-stop-what-youre-doing/

DO YOU POST IN THE WEEKEND?



4.DON’T BE HYPERACTIVE…




5. BUT DON’T BE TOO SHORT…

WIThOUT SHORTENERS, YOU GET A 16% higher interaction RATE



6.ASK QUESTIONS AT END OF THE POSTING

“?” AT THE END INVOKES IMMEDIATE RESPONSE


7. BE EMOTIONAL :)



8. BE HUMBLE ENOUGH TO ASK



DR. FACEBOOK

even more tips!

Henk van Ess

THE MEDICINE (3)

20 tips to get ENGAGEMENT

SO WHAT CAN YOU ASK AS A .. HOSPITAL?

20 TIPS: WHAT TO ASK PEOPLE AS A HOSPITAL


WHAT? EXAMPLE QUESTION

FILL THE BLANKS OUR HOSPITAL SHOULD ….___

ASK OPINIONS DO YOU LIKE OUR NEW PARKING?

YES OR NO? SHOULD WE WIN ZorgVeiligPrijs?

TODAY IS.. TODAY IS KinderBeestFeest.

WHAT WAS YOUR LAST FESTIVITY?

WHAT WOULD YOU DO WE INVITED JULIUS (11) TO OUR PLACE

DID YOU EVER WANT TO BE A DOCTOR?

IF, THEN IF YOU ARE THE BOSS OF HOSPITAL THEN

PHOTO INTERACTION WHAT DO YOU SEE? TIP: IT’S SHARP

http://H




SHARE YOUR TIP HOW CAN WE IMPROVE …… ?

GUESS A FACT TRUE OR NOT TRUE: BLOOD IS RED

DOCTOR OF THE DAY THIS IS (…) YOU CAN ASK HIM ANyTHING

PROVOCATIVE DOES THE GOVERNMENT CARE FOR CARE?

ENTERTAINMENT THE CD THAT DOCTOR X LOVES (ETC)

EYEWITNESSES DID YOU EVER SEE (a doctor asleep)?

SAVE THE WORLD WHAT CAUSE IS iMPORTANT AND WHY

CoNTEST DO THIS AND WIN THAT

WHO TO FOLLOW WHO SHOULD WE FOLLOW AND WHY?

MY FAVORITE … WHAT IS YOUR FAVORITE (..) AND WHY?

http://H




CALL TO ACTION LIKE, COMMENT, CALL ETC.

CROWDSOURCE WE WANT SMALLER queueS. HOW?

USER POSTINGS TELL US YOUR FAVORITE HOSPITAL STORY

http://H

BIGGEST TIP: DO IT RIGHT OR DON’T DO IT

CONTACT ME:[email protected]+31 33 7 508 747

HENK VAN ESS @henkvaness

THANKS!

mailto:[email protected]

facebook: 38 rules for engagement

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