FACEBOOK ADS

INTRODUCTION TO FACEBOOK ADS

Facebook ads are the advertising opportunities available in Facebook.

Facebook ads appear in the right-hand column of pages throughout Facebook under ‘Sponsored’ header.

It sometimes paired with news about social actions (eg: liking a page).

It is a great way to increase your audience on the social network and drive more engagement to your Facebook Page.

Facebook ads are on auction basis charged on per clicks (CPC) or per 1000 impressions (CPM).

CPC AND CPM

CPC stands for cost per click.

If you are paying for clicks, you’ll be charged each time someone clicks on your ad or sponsored story.

CPM stands for cost per 1000 impressions.

If you are paying for impression, you’ll be charged when people see your ad.

Types of Ads

Facebook Ads

Page Ad Sponsor Story

Page Post Promotion Ads

Post Promotion

on wall

Page Post Promotion

Page Post Promotion like story

FACEBOOK ADS ALWAYS APPEAR ON THE RIGHT HAND SIDE DESCRIBING A

PAGE ONLY IN 90 CHARACTERS.

FACEBOOK ADS

Appears on right hand side which contains general information about the page.

Friend’s like story of a page.

Sponsor StoryPage Ad

PAGE POST PROMOTION ADS ARE THE STORIES ABOUT THE POST DONE ON

A PAGE.

PAGE POST PROMOTION ADS

Post Promotion on Wall: These appear on the news feed of the users.

Page Post Promotion: These appear on the right hand side showing the posts of a page.

Page Post Promotion Like Story: These are friend’s like stories of a post of the page

HOW DOES IT WORK?

Facebook ads are targeted according to a person’s Facebook profile information.

Depending upon the goals and the product that the advertisers are advertising, they can set a targeting filter to select which group of people will see the ad.

TARGETING OPTIONS

The option to choose the location, gender, age, likes and interests, relationship status, workplace and education etc of the target audience is the ‘Targeting options’.

4 STEPS TO ADVERTISING ON FACEBOOK

Build a Facebook page

Connect to your fans with ads

Engage your fans with great content on your page

Influence the friends of your fans.

SPONSORED STORIES REACH AND ENGAGE YOUR FANS AND INFLUENCE THEIR FRIENDS WHILE ADS REACH NEW AUDIENCES.

Mostly all ads are applicable in both desktop and mobiles.

As mobile has no ad column available it appears as Sponsored stories, page post ads and promoted posts.

PURPOSE OF FACEBOOK ADS

It helps people to discover your brand through recommendations from their friends.

Facebook Ads and Sponsored Stories allow you to leverage the relationships you have built with people to create word-of-mouth at scale.

FACEBOOK IN NEPAL

Source: www.socialbakers.com/facebook-statistics/nepal

Users 1919080

Penetration Rate

6.63%

Largest age group

18-24 years (909460 users)

FACEBOOK ADVERTISING IN NEPAL

Nepal is highly focused on Facebook when it comes to social media marketing.

Interactive marketing through Facebook pages has become a very popular form of advertising, especially for small businesses in Nepal.

TOP 5 FACEBOOK PAGES IN NEPAL

Source: http://www.socialbakers.com/facebook-pages/brands/nepal/

Brands Local Fans

Ncell 280552

AceTravels.com 182747

Australia Education and Career Consultants

100792

Sparrow SMS 89413

Following the Path (Non- Profit Organization)

83337

FACEBOOK AD COMPANIES IN NEPAL

Social Aves Pvt. Ltd Facebook Ads Nepal (subsidiary of Café de

Web Pvt. Ltd.) Do Surf In (DSi) Pvt. Ltd.

SOCIAL AVES CLIENTS

Jai Mata Di Gold Palace

Springwood Nepal BigMart Supermarket Dell Nepal Dell Maldives Dell Brunei Exploredigital

Tata Nano Nepal The Great India Education

Fair in Nepal UB Group Asus Nepal Global Reach Nepal Pashupati Delicious

FACEBOOK ADS SAMPLES

THANKYOU

SOCIAL AVES PVT. LTD. WWW.SOCIALAVES.COM

ANAMNAGAR 32, KATHMANDUPH. NO. +977-1-4102693

[A LEADING SOCIAL MEDIA MARKETING COMPANY IN NEPAL]POWERED BY: SPARROW SMS, A PRODUCT OF JANAKI TECHNOLOGY PVT. LTD.

WWW.JANAKITECH.COM