facebook ads: 10 steps to get more fans, leads & profits - free webinar with mari smith
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Tune in here: http://bit.ly/10FBads -- Wednesday, October 30th, 2013 at 2pm PT / 5pm ET for a mega 2-hour Facebook Ads webinar.TRANSCRIPT
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Free 2-hour Hangout with Mari Smith: October 30th, 2013!– http://bit.ly/10FBads !
• Welcome!!– Hashtag: #10FBads!– Q&A: how to ask questions:!• Facebook Comments!• Google+ or YouTube!• Hangout - LIVE on camera!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Facebook Ads!– Voice of business!
• Sponsored Stories!– Voice of friend!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Facebook Ad Placements!1. Desktop Right Column!2. Desktop News Feed!3. Mobile News Feed!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Facebook Ad Types!1. Ad!2. Sponsored Story!3. Video Ad!4. (Mobile App Ad)!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• What can you advertise?!1. Website!2. Facebook Page (new likes or any app/tab)!3. Facebook Page post!4. Facebook App!5. Facebook Event!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Helpful resources!• http://bit.ly/FBadSpecs
One-page Facebook Ad Creative Specs!• http://bit.ly/FBadGuide
Ads Product Guide Overview!• http://bit.ly/Fbpeguide
Facebook’s Power Editor Guide!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #1!– Create a clearly defined,
integrated marketing plan!• Social media is an AMPLIFIER – what exactly
are you amplifying? Is it clear?!• Website. (Minimum: landing page)!• And/or Facebook landing tab!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 8
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith 9
© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Mari’s Social Media Success Model:!Focus > Design > Voice > Content > Engagement > Promotion > Conversion > Track & Measure > Scale!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #2!– Review/Build your Facebook
Page!• “Everything starts with your Page.” !• https://www.facebook.com/business/overview !
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #3!– Identify WHO you want to reach
on Facebook!• Use Graph Search!• Your Target Market!
– Where do they live?!– What is their age?!– What is their family/marital status?!– What are their hobbies and interests?!– What industry do their work in?!– What is their financial status?!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #4!– Decide WHAT you’re going to
advertise!• You can advertise:!
– URLs!– Facebook Business Pages!– Facebook Place Pages!– Facebook Applications!– Facebook Events!– Facebook URLs (e.g. a specific landing tab)!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Decide what ACTION you want to drive with your Facebook Ads!– Drive people somewhere ON Facebook?!
• Page Ad to get more likes!• Post Ad to get more engagement!• Event Ad to get more RSVPs!• Landing tab ad to drive traffic to a contest!
– Drive people somewhere OFF Facebook?!• Domain ad (to get leads/opt-ins/registrations/sales)!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• KEY:!– You must have a good landing
page in order to maximize conversions!!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #5!– Write your ads!
• POST = people, objective, strategy, technology!• Come up with ideas for multiple ads – the more the better!
Brainstorm 10-12 ideas.!• Set aside time to surf Facebook with the sole goal of watching
what ads catch your eye. Create a swipe file. Make a note of what caught your eye and why.!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Must have 3 components:!– Title = 25 chars max!– Body text = 90 chars max!– Image = varies depending on
type of ad and placement (refer to one-page guide http://bit.ly/FBadSpecs )!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Ad copy:!– Write as BENEFIT driven!– Must understand F&B!– WHY do people buy from you?
What do they get?!– Copywriting = KEY skill!!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Select a main point to focus on in the ad!✖ “Hey, check out our business in general. We
rock and our stuff is amazeballs!”!✔ “Download our crazy good tool to immediately
get 100 hot new leads! Already used by 14 bazillion peeps!”!
✔ “Free ebook! Attract the man of your dreams in 5 ridiculously easy steps you could do them in your sleep!” !
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #6!– Understand Power Editor!
• Don’t be afraid!!• PE is your brand new BFF! Get ready to fall in
love!!– Create a Custom Audience, Lookalike Audience!– Access Partner Categories!– Advanced Ad types!– Advanced Placement!– Target Mobile Devices!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #7!– Create Your Ad In Power Editor!
• Now you’re ready!!• Start simple!• Campaign > Ads!
– Multiple Ads!– Ctrl (or Cmd) C & V!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #8!– Launch your campaign!!
• Check dates!• Check budget!• Troubleshoot?!• Get out the champagne!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #9!– Track and monitor!
• Test, test, test!• Split test!• Remember, the goal is to get more fans, leads
and profits!• How will you measure ROI? !• What are your KPIs?!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• STEP #10!– Rinse and repeat!!• What worked well?!• What did you learn?!• What will you not do again?!
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Facebook Marketing Success System!– Brand new online course with Mari Smith,
featuring Facebook Ads expert Dennis Yu!
– www.marismith.com/fmss !
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© 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
• Prize Drawing!!– WIN a seat at the Facebook Ads
Clinic bonus session!– 5 names drawn at random from the
first 101 to sign up !– www.marismith.com/fmss !
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