facebook ads case study lead generation for small businesses part 1

Facebook Ads Case Study

Lead Generation for Small Businesses Part 1

www.buildingsocialproof.com

Today in this video I am going to share with you

A Case Study of my first Facebook Ads Campaign

The Overall Goal of the Campaign is to

Get email leads and build my email list

For buildingsocialproof.com

at $1 per email subscriber

My Campaign was NOT to...

1. boost a post


1. boost a post2. make direct sales (bad idea)


1. boost a post2. make direct sales (bad idea)3. get likes

Throughout the campaign I used Facebook PowerEditor

It is not that hard to use

everyone says to use it... so I did

https://www.facebook.com/ads/manage/powereditor/



Tip: Remember you have to Download and Then Uploads your

changes to Facebook

First thing to do is set up the campaign

I picked buying type Auction

Objective: Clicks to Website

This was a bad choice

I will tell you why in a later video

I want to show you all the mistakes I made along the way

So you learn from them as you see me blow my cash.

Next is who to target? (creating your adset)

Ad Targeting Tips:

1. Leave most people out of the party

Ad Targeting Tips:

1. Leave most people out of the party2. Target location

Ad Targeting Tips:

1. Leave most people out of the party2. Target location3. Target Language

Ad Targeting Tips:

1. Leave most people out of the party2. Target location3. Target Language4. Age ** Test

Ad Targeting Tips:

1. Leave most people out of the party2. Target location3. Target Language4. Age ** Test5. Gender * Test

Ad Targeting Tips:

1. Leave most people out of the party2. Target location3. Target Language4. Age ** Test5. Gender * Test6. Target Interests and Behaviors

Ad Targeting Tips:

1. Leave most people out of the party2. Target location3. Target Language4. Age ** Test5. Gender * Test6. Target Interests and Behaviors7. Try to make your audience less than 200K

Picking Fan Pages of other businesses like your own works

good for a lot of people

I went that route

I wanted to compare 2 different audiences

So I could see which one was cheaper

Then I could compare other audiences against the cheapest one

Audience #1 Smart Passive Income English SpeakingMale OnlyAges - 25-50Income: over $50KU.S. Only$5/day

Audience #2 Social Media ExaminerEnglish SpeakingMale OnlyAges - 25-50Income: over $50KU.S. Only$5/day

Both Campaigns are Mobile and Desktop

Newsfeeds only

Notice I set a total budget of $10 per day.

This will become crucial throughout the campaign.

Next is Making Your Making Ad

Ad Creation Tips:

Ad Creation Tips:

1. Images are the most important part of your ad

Ad Creation Tips:


2. facebook Image size is 1200 x 628

Ad Creation Tips:


2. facebook Image size is 1200 x 6283. Try to use people smiling and having a great

time

Ad Creation Tips:



time4. Pick images that stand out and are colorful

Ad Creation Tips:



time4. Pick images that stand out and are colorful5. Add text to your images

Use the Facebook grid checker for text/image ratio

https://www.facebook.com/ads/tools/text_overlay

Here are the 4 Ads I came up with:

Finally You need somewhere to send people

Finally You need somewhere to send them

Here are My Results from Week #1:

98.7% of ads were mobile:

Big Takeaways:

Set Your Budget Ahead of Time

Most people fail at facebook ads because they quit way too soon

I probably would have quit if I didn't have a budget

Stay Tuned to the next video

Let’s see if I can get ad costs down