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Facebook Advertising 201: Rockin’ The Retargeting Pixel Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting Using Facebook’s newest tracking technology to build Custom Audiences that are already “pre-warmed” to your product, service or brand.

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Facebook Advertising 201:Rockin’ The Retargeting Pixel

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Using Facebook’s newest tracking technology to build Custom Audiences that are already “pre-warmed” to your product, service or brand.

Got Questions? Ask Away! Trying out

ChatrollSign in at the bottom using Twitter, Facebook or Chatroll itself.

I’m using the free version right now.

If you’ve got other chat apps you recommend I try, let me know!

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

FREE training workshops to help you:

- Generate Traffic- Capture New Leads- Convert Leads To

Buyers- Keep those buyers

happy & referring their friends!

Got friends who might benefit? Let them know!

http://WebGrrl.TV/

Experienced with Facebook Ads?This training will make your already

awesome campaigns even BETTER.

New to Facebook Ads?Fear not! This training will put you ahead of

99% of other companies IN THE WORLD!

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

By the end of this webinar…You’ll know:

● What a “Retargeting Pixel” even IS● How To Install YOUR Regargeting Pixel● How Retargeting can be used to get you BETTER

RESULTS and MORE CONVERSIONS● Easy Retargeting strategies to start with or boost current

campaigns

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Take Action Right Away!This webinar training contains information you can apply IMMEDIATELY.

Whether you’re building towards launch…… or are already mid-launch… or even if you don’t have a launch planned.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Of course *I* think this stuff is useful, or I wouldn’t be making a webinar on it.

As we go through, if there are parts you find interesting or inspiring, let me know in the chat!

Also, if you get a flash of inspiration about how to use this in your business, share that too :)

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Since you’re attending this webinar, you’re obviously serious about bringing your business to the next level, so you’ll want to pay close attention.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Close off those distracting things, close the door, put your phone aside…. :)

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Introduction

Hello! My name is Jill Lampi, and I’ve been an Internet (and karate) nerd since 1991.

That’s right, 1991.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Back then, to the general public the Internet was mainly an educational tool

Surfing the web using text-based browser, Lynx

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

I got onto the Internet during University.

There were four modems in TOTAL for off-campus folk to dial into.

There were NO graphical browsers, and only ASCII art.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Commercialization Of The Internet

It didn’t take long for commercialization to begin.

ISPs (Internet Service Providers) allowed the public to access the ‘net, and along with access, we got email & web hosting space.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Working Online: This Kid’s DreamThe day I got my first job at one of those ISPs in 1996 was a real turning point in my life.

Before that I was a Medical Transcriptionist, working in a quiet office, doing the same thing day in and day out.

My first day at the ISP, I was put in front of a version of Windows I had never used, given a ringing phone to answer, and told I needed to help these people get online.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Diving Into The Deep EndFrom that day on, I was thrown into the technical waters with no lifejacket… REPEATEDLY.

In fact, these days I throw MYSELF into the technical waters of new software and fixing problems regularly. And I love it!

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

But what I love the most is that today’s technology - like this webinar - lets us all share the things we’ve learned!

I learn from webinars regularly and am glad to share this knowledge with you!

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

We All Stand On The Shoulders Of Giants

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

In 2007, I Started Private Consulting

Helping people learn how to use the Internet, including websites, blogs and SEO, for their marketing.

But in 2012 after struggling to sell services that seemed like “money sinks”, I actually went back and got a J.O.B.!

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Just 2-3 Years Ago...When I would talk to people about their businesses online, I found it DIFFICULT to get excited.

I LOVED the Internet myself but for YEARS had the same struggles about marketing a business online… Tell me if these are familiar:

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Sure, everyone needs a website for their business or they’ll be invisible compared to their competitors.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Sure, everyone needs to get set up with Social Media & start blogging for the same reason.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

And sure, it MAKES SENSE to build an email list, and to keep in contact with your customers and prospects.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

But the same question would always come back time and again...

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

“Is this going to increase my sales?”

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

I found myself struggling to answer that question,

and it really BOTHERED me.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

The primary way people expected to get new customers through the Internet relied a lot on something you’ve probably already struggled with yourself in some form:

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

The “Old” Web Development Mentality

Search Engine Optimization and

Content Generation / Blogging

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

The TheoryIf someone is looking for what you have, and your content is present and optimized better than your competitor’s, you’ll rank higher in the results, and thus get more visitors, and more buyers.

The old “build it and they will come” theory.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

And It Worked! For A While...Until everyone got on board, and the space got more and more cluttered as more companies joined the SEO battle. Then the same thing happened with Social Media sites like Facebook & Twitter.

As Seth Godin says, “Marketers Ruin Everything” !!

sethgodin.typepad.com Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

SEO & Social Media Are NOT Dead

Search Engine Optimization and regular Social Media Marketing are STILL important for your business and website.

But there’s a pretty MAJOR philosophical flaw that goes along with using these strategies as your primary ways of connecting & reconnecting.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

The Philosophy Itself Is FLAWED

The way the average entrepreneur uses Social Media and SEO as a lead generation strategy is flawed.

If you’ve been following what the average entrepreneur does to attract attention & sell their offers, you’re probably frustrated by now!

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

I’m Glad You’re Here!

Since you’re watching this webinar, and you’re probably curious about what the major flaw is, this tells me you’re no AVERAGE entrepreneur.

Stay tuned, I’ll give you the keys :)

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Alright, STOP!

I promised a free gift for webinar attendees...

The Secret Flaw Revealed...

The major philosophical flaw that I see still floating around from the SEO-is-King days is the old problem we used to have as kids:

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

A Conversation With DadHere’s a mock conversation between my father and I, as a kid:

I say: “Dad, how do you spell ‘physician’?”He says: “Look it up in the dictionary!”I say: “How can I look it up if I don’t know how to spell it?

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Why SEO Works (when it works)In order for you to use the search engines to find what you want, you have to:

1. Know THAT you want something2. Be pretty clear about WHAT you’re looking for3. Recognize it4. Purchase it

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

What It Means When SEO WorksThis means the prospective customer has already pretty much decided:

1. THAT they’re ready to buy,2. WHAT they’re ready to buy,

And now they’re just looking for where to buy it FROM

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

The proverbial “Low-Hanging Fruit” of the sales world.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

It’s Different For Complex Services

But when you’re selling customized personal services or high ticket items, the truth is different...

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

When a prospective customer is already at the point of having decided THAT they want to buy and WHAT they want to buy, if WE haven’t talked to them yet about it...

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

It’s likely our competitors HAVE been.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

In Today’s Market...

● People can find information any time, any day, including from friends, family and loved ones on Social Media

● People are now being “courted” by marketers before they’re really even aware they want to buy something.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

In Today’s Market...

It’s more important than ever before to connect with people BEFORE they reach the point where they’ve decided THAT they want to buy and WHAT they want to buy…

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

So we can help them along that journey.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

And Finally, In Today’s Market...The successful entrepreneurs understand HOW to

● Catch people’s attention early● Resonate on their pain points, struggles & desires

(KNOW how their customers feel)● Foster goodwill and trust by helping people find some of

their solutions BEFORE they become paying customers.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

I’m Preaching To The Choir, Aren’t I?

Maybe you haven’t heard it described quite like this before, but I’ll bet EACH and EVERY person at this webinar already knows what I’m talking about.

That’s probably even why you’re here to begin with.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

You Probably Already Know...

● How important a highly-responsive, opt-in email list is to your business

● How “Lead Magnets” are a great way get new people on your list, so they can begin to see your offers

● That anyone with passion & knowledge can create a structured program to teach others

● That webinars are powerful teaching tools!

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

And now… the hands-on training!

This webinar is ultimately about how to get going with the Facebook Retargeting Pixel, so you can use it to

- Boost the results you get from Facebook Ad campaigns- Grow your email list- Increase your visibility online- Convert more visitors into paying customers

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Who This Training Is For

It’s perfect for people who

- Are JUST about to launch a new product or service- Want to make a SPLASH when they release

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Newbies Included!

Whether or not you’ve ever run a Facebook Ad or if you know what Facebook Retargeting is about, this training will make sense and boost your ad strategy in a huge way.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Let’s Talk About Retargeting

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

In the chat window below I’d love to know:

Have you heard about Retargeting?

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

The simplest way I can explain what Facebook Retargeting is about is to ask you about your experience as a consumer.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Have you ever searched on Amazon...

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

And then notice Ads on Facebook?

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

That’s Retargeting

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Retargeting May Feel “Creepy”

From the consumer end, Retargeting is a strategy often referred to as “creepy”, like someone is “following you around”, but let me be clear:

- No stolen information- Everything’s above-board

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Remarketing Doesn’t Have To Be Creepy

A reminder:

The “creepy” guy isn’t creepy because of who he is.

He’s “creepy” because of how he chooses to behave, or what he chooses to do.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

The Power Of The Pixel

From the business-owner end, the power of the Facebook Retargeting pixel is much more exciting.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Here’s What I Mean...

Once it’s installed, the Retargeting Pixel helps you target your Facebook Ads.

But instead of targeting based on demographics like age, gender, geographical location or interests...

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Facebook Retargeting lets you target people who have ALREADY visited your website or landing pages.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Want to advertise to people who have visited your site in the past month?

Retargeting lets you do it.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Want to advertise to people who read a specific blog post that’s connected to your new promo?

Retargeting lets you do it.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Want to advertise to people who landed on your event registration page but did not register?

Retargeting lets you do that, too.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

I hope you’re starting to get the idea.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

If the Facebook Retargeting pixel is new to you, I’ll bet you’re a bit slack-jawed right now.

The potential for reaching a pre-warmed audience is HUGE!

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Imagine, for example, creating a Facebook Ad Campaign for your newest training webinar, and you choose to do a test:

- Campaign A targets people who have never registered for your webinars in the past

- Campaign B targets people who have already registered for your webinars in the past

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

So, You May Wonder...

“How Do I Get Started With My Facebook Retargeting Pixel?”

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

The Quick Answer:

You Install It.You Set Up Custom Audiences.You Set Up Your Facebook Ads.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Because Of The Way It Works...

I encourage each of you to install your Retargeting Pixel TODAY if you haven’t already got it going.

I’ll help you out with that in just a moment.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Why The Pixel-Installing Urgency?

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Data for your Custom Audiences only begin to be collected once the Retargeting Pixel is installed on your website.

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

THAT is why I suggest you install your pixel today, and why I’m going to walk through the process with you …

RIGHT NOW!

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

By the end of this webinar…I said you’d know:

● What a “Retargeting Pixel” even IS● How To Install YOUR Retargeting Pixel● How Retargeting can be used to get you BETTER

RESULTS and MORE CONVERSIONS● Easy Retargeting strategies to start with or boost current

campaigns

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

By the end of this webinar…I said you’d know:

● What a “Retargeting Pixel” even IS ● How To Install YOUR Retargeting Pixel● How Retargeting can be used to get you BETTER

RESULTS and MORE CONVERSIONS● Easy Retargeting strategies to start with or boost current

campaigns

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

By the end of this webinar…I said you’d know:

● What a “Retargeting Pixel” even IS ● How To Install YOUR Retargeting Pixel● How Retargeting can be used to get you BETTER

RESULTS and MORE CONVERSIONS● Easy Retargeting strategies to start with or boost current

campaigns

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

By the end of this webinar…I said you’d know:

● What a “Retargeting Pixel” even IS ● How To Install YOUR Retargeting Pixel● How Retargeting can be used to get you BETTER

RESULTS and MORE CONVERSIONS● Easy Retargeting strategies to start with or boost current

campaigns

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

By the end of this webinar…I said you’d know:

● What a “Retargeting Pixel” even IS ● How To Install YOUR Retargeting Pixel● How Retargeting can be used to get you BETTER

RESULTS and MORE CONVERSIONS● Easy Retargeting strategies to start with or boost current

campaigns

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

The Next StepsNow you’ve learned about Retargeting, you’ve seen powerful it is for targeting your ads, and I’ll bet you’ve got questions about how to get started!

I’ll let you know where you can get your questions answered in just a moment...

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Your Free Gift!

Custom Audiences + Saved Target Groups in PDF

Making it super-easy to get yours set up.

Get Started by emailing me via any of the emailed webinar reminders. Tell me that you’re in & I’ll send the document across!

Offer expires Thurs April 30, 2015

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

Facebook Ads Strategy CallFind out if your business is ready for Facebook Ads & Retargeting strategies

Book a complimentary strategy call TODAY!

Let’s talk to find out what strategy is best to grow YOUR business!

calendly.com/jill-lampi

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting

What We’ll Cover In The Call

In this complimentary 30 minute call, we’ll:- Review your current strategies & marketing

- Assess how well your site is converting leads to clients- Point out really great stuff you’ve already got going on

- Create a clear plan to move forward!

Space is limited, reserve your spot TODAY:

calendly.com/jill-lampi

Jill Lampi Marketing Strategist & Implementor: http://JillLampi.com | Twitter: @TheWebGrrl | FB/JillLampiConsulting