facebook advertising case study: five four club & orionckb
DESCRIPTION
Five Four tapped OrionCKB to create and manage a Facebook advertising campaign that would spark subscription conversions. OrionCKB's creative services team stepped in to help Five Four build momentum, reenergize their Facebook ad campaign performance and deliver messaging that hit the target. The creative had to look good, reflect the company’s stylish branding and of course, attract the right attention. A few months into our partnership, the results speak for themselves. New photography accessorized by direct, no-nonsense copy showing Five Four solving their demo's fashion dilemma was the right way to go. Five Four's goals for their Facebook advertising campaigns included: Increase the Total Number of Subscribers Reduce Cost-Per-Acquisition (CPA) Scale Efficiently Our process? 1. Hone in on three creative directions that supported the brand and could be iterated with copy and imagery. 2. A/B test creative combinations across the same cohorts of audiences to determine which concept resonated best with key age groups and demographics. 3. Test new audiences with highest-performing creative. 4. Identify fatigued audiences & creative. 5. Reinvigorate oversaturated audiences with the highest performing creative. Check out our Five Four / OrionCKB case study to see examples of the creative direction and, of course, the results! What did the client have to say about our performance? "Working with OrionCKB allows us to focus on running our business. This is invaluable since we’re in major growth mode. We saw early success with Facebook ads, but we were in need of better tools for campaign management and creative testing. OrionCKB provides a singular focus and dedication to our campaigns, ensuring we can scale as much as needed, as quickly as needed. Working with OrionCKB has been a no brainer.”TRANSCRIPT
OrionCKB Five Four Club 2014 Facebook Campaign
While there are fewer studies that say just how much men care about looking stylish, Five Four knows the truth: Guys want to look good, but it’s got to be hassle-free. A subscription model of affordable, monthly clothing deliveries is just that.
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ORIONCKB & FIVE FOUR CLUB THE STORY
Most men, on average, get bored of shopping in just 26 minutes. 45% avoid it at all costs.
Five Four tapped OrionCKB to create and manage a Facebook advertising campaign that would spark subscription conversions and our creative services team helped Five Four build momentum, reenergize performance and deliver messaging that hit the target. The creative had to look good, reflect the company’s stylish branding and of course, attract the right attention.
A few months into our partnership, the results speak for themselves. New photography accessorized by direct, no-nonsense copy showing Five Four solving their demo's fashion dilemma was the right way to go.
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• Increase Total Number of Subscribers
• Reduce Cost-Per-Acquisition
• Scale Efficiently
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ORIONCKB & FIVE FOUR CLUB THE GOAL
1. OrionCKB’s creative services team hones in on three creative directions that support the brand and can be iterated with copy and imagery.
2. A/B test creative combinations across the same cohorts of audiences to determine which concept resonates best with key age groups and demographics.
3. Test new audiences with highest-performing creative.
4. Identify fatigued audiences & creative.
5. Reinvigorate oversaturated audiences with highest-performing creative. 5
ORIONCKB & FIVE FOUR CLUB THE PROCESS
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CREATIVE DIRECTIONS
NO-BRAINER FASHION
Convenience
PERSONAL STYLIST
Personalization
IN THE CLUB
Exclusivity
Five Four
Five Four Club is no-brainer fashion. $120 worth of clothes delivered to your door each month for just $60. Look awesome with zero effort.
The Easy, Affordable Way To Create A Killer Wardrobe http://www.fivefourclothing.com/
NO-BRAINER FASHION
Convenience
Five Four
Get paired with your own Personal Stylist at Five Four and never worry about shopping again. $120 worth of clothes for $60 each month, delivered.
The Easy, Affordable Way To Create A Killer Wardrobe http://www.fivefourclothing.com/
PERSONAL STYLIST
Personalization
Five Four
Five Four clothing is only available in two places: our Club and your closet. $120 worth of clothes delivered exclusively to your door each month for just $60.
The Easy, Affordable Way To Create A Killer Wardrobe http://www.fivefourclothing.com/
IN THE CLUB Exclusivity
24% INCREASE IN CTR
DECREASE IN COST PER ACQUISITION
40%
ORIONCKB & FIVE FOUR CLUB THE RESULTS
Week 1 Week 2 Week 3
Number of Subscribers Increased Nearly 93%
Previous Creative Direction OrionCKB Creative Direction
Working with OrionCKB allows us to focus on running our business. This is invaluable since we’re in major growth mode. We saw early success with Facebook ads, but we were in need of better tools for campaign management and creative testing. OrionCKB provides a singular focus and dedication to our campaigns, ensuring we can scale as much as needed, as quickly as needed. Working with OrionCKB has been, well, a No Brainer.” – Nadir Hyder, VP of User Growth, Five Four Club
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FIVE FOUR CLUB FEEDBACK
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