Facebook applications for Fan engagement

By: Uma BhattathiripadFebruary 5, 2015, Version: UB.01

XL TRAINING SERIES

WHAT ARE FACEBOOK APPLICATIONS

• Apps are customizable little websites that sit right in your facebook page to increase fan engagement

• You can import your blog, run contests and promotions, collect email sign ups, sell product through e-commerce and provide customer service

• In addition to drag and drop builders online, you can also custom create any app of your choice from scratch with the help of a web developer.

• Reference: http://www.adweek.com/socialtimes/files/2013/11/CircusSocialAppsInfographic.jpg

WHY USE FACEBOOK APPS

• To increase engagement. Keep your fans constantly coming back to your page

• To create databases – collect email ids, telephone numbers for marketing and sales drives

• To leverage other social media platforms – integrate twitter, Instagram, etc so that each platform piggy backs on the other

• To build brand awareness and trust – create product catalogues, team profiles, etc for fans to understand more about the business without visiting their website

WHERE ARE THEY LOCATED

• 4 are located directly below the cover photo with an option to view all by clicking the down arrow. You can have upto 11 apps at any point of time.

• 3 are located on the right below your photos and About US section.

• You can customize which tabs are shown by clicking on the “Manage Tabs” section once you click on the lower arrow.

• Reference: https://www.facebook.com/Emirates

WHERE ARE THEY LOCATED• 4 are located directly below the cover photo with an option to view all by clicking the lower

arrow

• 3 are located on the right below your photos and About US section.

• Reference: https://www.facebook.com/Emirates

WHERE ARE THEY LOCATED• 4 are located directly below the cover photo with an option to view all by clicking the lower

arrow

• 3 are located on the right below your photos and About US section.

• Reference: https://www.facebook.com/Emirates

THE BEST OF THE LOT

• Other SM feeds on facebook.• Eg: https://www.facebook.com/statigram/app_267091300008193• Woobox.com

• Sweepsakes, competitions, other engagement• Eg: www.woobox.com

• Blog integration on facebook• Eg: symphonyhttp://www.symphonytools.com/• Eg: networked blogs

https://www.facebook.com/networkedblogs/app_9953271133

• Customer service on facebook• https://www.facebook.com/parature/app_124192170958476• https://www.facebook.com/Emirates/app_257607484286696

EXAMPLES OF LIVE PROMOTIONS

1. Coupons:• https://www.facebook.com/ClickAppy?sk=app_223994931096694

2. Photo-sharing:• https://www.facebook.com/MallOfTheEmirates/app_592508547561012

3. Sweepstakes:• https://www.facebook.com/LiveNation?sk=app_629513673776937&app

_data=The-Foo-Fighters-NYC-Flyaway

4. Sign-ups• https://www.facebook.com/KraftFoods/app_259322307509971

5. Catalogues, site widgets• https://www.facebook.com/MallOfTheEmirates/app_835206379824968

HOW DO YOU DEVELOP ONE

1. You can get a web developer to design one for you and have it reviewed and uploaded by facebook through the developers page

2. You can create one using easy drag and drop builders like:1. www.woobox.com2. www.shortstack.com3. www.clickappy.com

All the above companies have developed API’s which can be customized by just adding information about your client and the necessary creatives. They also provide you with all the analytics and data

For a step by step let’s visit the admin dashboard of woobox:https://admin.woobox.com/manage/businesses/promotions

THANK YOU

For more details, please get in touch with

us on:

Tel – +971 4 293 2496,

Address – 19th Floor, Festival Tower,

Festival City, P.O Box 36605 Dubai, UAE

Web – www.xitelive.com

Email – uma.b@xitelive.com