facebook best practices for society of women engineers sections
TRANSCRIPT
Facebook for SWE Sections
#SWEWebinar
Today’s Goals
• Why Facebook is important to your section• Facebook options• Best practices• Questions
#SWEWebinar
The LandscapeSocial media is everywhere and does everythingThe Social Media Revolution video: http://www.youtube.com/watch?v=Q8pyNHz6Pr0
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Why Facebook?
• Five profiles are created every second• 53% female• Every 60 seconds – 510 comments are posted– 293,000 statuses are updated– 136,000 photos uploaded
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Six Steps for Success on Social
1. Be professional. 2. Be kind. 3. Be gracious. 4. Be visual. 5. Tag people. 6. Use the letterhead rule.
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Facebook OptionsProfile
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Group
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Page
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Why a Page?• It’s public and professional• Custom URL• Analytics• Professional• Multiple administrators
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Why a Page?• Analytics
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Why a Page?• Multiple administrators
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Getting Started
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Getting Started
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Getting Likes
• E-mail• Invite friends• Add to your website• Other sections• Cards• Pamphlets• Agendas
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What to PostEvents
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What to PostPhotos (albums and updates)
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What to PostArticles
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What to PostQuestions/Fill in the Blanks
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What to PostRequests
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What to PostGratitude
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What to PostShare content
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Management toolsPages
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Management toolsBuffer App
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Management toolsPagemodo
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Additional ResourcesSWE.PeachNewMedia.com
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Next Steps
• Join us online:–Facebook.com/SWEorg–Twitter.com/SWETalk–Instagram.com/swetalk–Sweorghistory.tumblr.com–LinkedIn.com (Search Society of
Women Engineers)#SWEWebinar
