facebook big pimping: using social networks & platforms to drive content & app distribution

Facebook Big Pimping: Using Social Networks & Platforms to Drive Content & App Distribution

Dave McClure

500 Hats

08/01/08

Overview

Social Networks enable Viral Distribution of Content & Apps via Friends Lists + 1) Messaging, 2) Profile Surfing, 3) News Feeds

Social “Gestures” & Communication (pokes, wall posts, emails) drive User Engagement & Distribution

Social Content (notes, photos, videos) can be “tagged” with people data that also drives User Engagement & Distribution

Social Applications are “carriers” for Content & Communication

Facebook Connect enables “data portability” for logins, profile data, friend lists, and other social network content, data, & applications

Facebook Payments is coming… soon?

Overview

Social Networks: Profiles, Pages, Friend Lists Social Content: Notes, Photos, Videos, etc Social Gestures: Tagging, Poking, Notifications Viral Channels: Feeds, Email, Profiles Facebook Platform: Apps & APIs Facebook Connect, Facebook Payments Summary

Social Networks: Profiles, Pages, Friends Lists

Overview


Social Content: Wall, Notes, Photos, Videos

Overview


Social Gestures: Tagging, Poking, Notifications

Overview


Viral Channels: Feeds, Email, Profiles

Overview


Summary

Social Network Profiles & Pages for Companies, Products, Brands “Social” Content Creation & Distribution via Viral Channels, Tagging Branded App Creation, Distribution using Social Network Platforms “Advertising 2.0” via social apps & content, user profile data & targeting FB Connect for user logins, access to user profile data & friend lists “Social Commerce” using FB Connect + FB Payments

Branded Content & App distribution via social networks & platforms

Links & Resources

Dave McClure: Master of 500 Hats 7 Steps to Your Facebook Strategy (TechCrunch) Second Age of Aquarius: Facebook Connect + Facebook Payments (Social Sign-on + Viral E-

Commerce) Memo to Google, Yahoo, Microsoft, & AOL: How to Turn 500M email logins into Facebook Platfor

m (& a Crapload of Revenue)

Web 3.0 isn't the Semantic Web, it's Hailstorm 2.0 (Why it Matters & How Microsoft-Yahoo can beat Google)

Business Models for Social Networks: Monetizing Social Capital, The Long Tail of Cool, & The Friends List

Other Smart Folks Developer incentives in social networking platforms (Max Levchin) The Future of Social Networks (Charlene Li, Forrester Research) Viral Marketing & Advertising Strategies for Social Networks (Kevin Barenblat, Context

Optional) Facebook Marketing Bible: Marketing Your Brand, Company, Product, or Service Inside

Facebook (Justin Smith, InsideFacebook.com) What's your Viral Loop? (Andrew Chen, Futuristic Play) SocialTimes.com, AllFacebook.com (Nick O’Neill) Graphing Social Patterns East & West Conferences (O’Reilly Media)