Unlocking the power of Social Media

Presented by: Luke Wyckoff

So how much do YOU know about Facebook????

How many active Facebook users log into the site every day??

A: 12 million

B: 145 million

C: 175 million

D: 789 million

How many pieces of content (web links, news

stories, blogs, and photos) are shared weekly on faceboook?

A: 2 Billion

B: 5 Billion

C: 1Billion

D: 3.5 Billion

How many active facebook users are there worldwide?

A: 100 million

B: 400 Million

C: 80 Million

D: 800 million

On average, there are _____ status updates posted daily on Facebook.

A: 40 million

B: 10 million

C: 60 million

D: 20 million

What is the average amount of time an active member (age 18-35)

spends on Facebook.... EVERY DAY???

A: 2 hours

B: 55 minutes

C: 35 minutes

D: 1.5 hours

How many friends does the average Facebook user have?

A: 130

B: 60

C: 110

D: 80

What percentage of Facebook users live outside of the United States?

A: 20%

B: 50%

C: 60%

D: 70%

The average Facebook user is a member of ____ facebook groups.

A: 6

B: 22

C: 12

D: 46

How companies,large and small, are using

Facebook facebook

To create brand awareness

Networking

To gain valuable feedback from customers/employees

Recruiting purposes

To establish trust and credibility

To keep fans updated

To keeps tabs on the competition

SO WHY IS FACEBOOK SO IMPORTANT?????

The value of having a Facebook presence is in the vast network you can create in a few simple steps. A second advantage -- constant contact with your friend/customer base.

Human brains cannot manage more than 150 friendships. This is where social networking comes in.

Social networking now accounts for 31% of all time spent online in the United States.

Social web sites such as Facebook are now the most common home pages for users.

More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60 million Facebook users engage with it across these external sites each month

More than 700,000 businesses in the US have active pages on Facebook.Purpose-built Facebook pages have created more than 5.3 billion fans!!

The Key to finding new fans

Think outside the BOOK

Utilize other social media outlets besides Facebook. (Linkedin, twitter, youtube)

It’s not about WHO you know, it’s about who knows YOU!!

In today’s fast paced world, it’s often difficult and exhausting to keep up with active networking. It’s important to carve your own niche in the social media world and really make a name for yourself; a name that people will know and want to be associated with.

The old fashioned way

Word of mouth!!! Ask people to become friends/fans. Not everyone has to be contacted through the internet.

6 Unusual Ways to keep Your Community Engaged

Polling/Reviews

Events

Engaging Blog Posts

Spotlight one of your

clients/employees

Offer Faceboook

only discounts

Games

How to integrate applications, fan pages, events, and advertising into your overall strategy

Having a company Facebook page allows you to create a presence that looks and behaves like a user profile, and to connect and engage with your customers and amplify your voice to their friends.

The value of a custom built fan page.......

Custom Tabs

Custom Blogs

Custom pictures and logos

Make your company HOT!! Add some “WOW factors”

What Not to Do

Don’t talk too much

Don’t post too often

Avoid strong opinions on any specific subject

Don’t re-post what others have written

Don’t give away specific details

Strategy Checklist

• Set up custom Facebook fan pages

• Create custom tabs unique to the company

• Develop creative content, such as eye-catching pictures and larger logos

• Integrate applications to increase engagement from fans

• Regularly updates fan page to keep the conversation about your company or brand going

• Link your fan page to your other social media outlets

• Set up Linkedin Company/Group/Job Pages

• Set up and manage Twitter account

• Create custom mini-movies for youtube

• Contact and join groups of similar interest

• Post blogs, create forum discussions, and participate in live chats

• Track conversations, review positive and/or negative sentiment for your brand, clients,

competitors, and partners across social media channels

How to link Facebook to other Social Media Applications      

Social Media is truly a vast labyrinth. It can be hard to navigate and maintain all the different pages/profiles. Here are some tips and tricks to help you effectively manage and link multiple social media outlets.....

Twitter

Linkedin

Youtube

Tweetdeck

What is Social Gaming!?!?

Social Gaming

2009 will be remembered as the year that casual gaming stormed social platforms and changed the way millions of people socialized with friends online.

Facebook was one of the first companies to recognize social gaming and realized that gaming was quickly becoming one of the most popular category of applications on the site. What appeared to be revolutionary about this new series of games was the turn-based model that was seamlessly integrated into the Facebook experience.

Facebook’s most popular application installed by users is a Texas Hold’em Poker (played by 11million people)

Facebook gaming encourages competing against people within your own social network.

The real emotional driver of social gaming is the fact that you can play against your friends and compare hi-scores within contained networks like Facebook.

Social games have spured hundreds of millions of dollars in venture investments, and some of the highest engagement numbers that online entertainment has ever seen. Social gaming is impacting businesses across the media landscape.

It is estimated that the US virtual goods market will reach $1.6 billion by the end of 2010, and that social gaming market will contribute $835 million of that total this year.

Benefits of having a social media presence

Constant contact with clients and employees

Allows you to create relationships and establish trust

Gain valuable feedback

Give recruiters and HR representatives a competitive edge in locating and engaging the best candidates available

Expand brand awareness across the web

Important Questions to ask Yourself

How accessible is your company on the web?

How useful/relevant is the displayed information to viewers?

What is the overall portrayal of of your company on the web?How effective is your company at enabling

relationships over the internet?

How effective is your company at facilitating feedback over the internet?

What are your social media“WOW factors”??

THANK YOU!!H