facebook business manager walkthrough - hanmant biradar (digital marketing professional)
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Facebook Business Manager Walkthrough
Hanmant Biradarhttp://h-web-tech.blogspot.in/
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http://h-web-tech.blogspot.in/
A little more about me…
• Hanmant Biradar – Digital Marketing Professional / SEO Consultant
• Working in SEO, SMM and SEM• LOVE Social Media, Digital Marketing• Live in Pune• Also love travelling and book reading
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What is FB Business Manager (FBBM)?
• FREE Feature that lets you manage all the people, ad accounts, and pages that you work with in ONE place
• Separates personal from business• Once inside, it is ONLY about business – you
cannot see any of the outside Facebook “world”
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BEST FEATURE
• FBBM allows you to access your client’s FB pages and create ads without being friends with them (or having to use shared login info)
• Also allows you to create ads for them using their credit card!
• Very similar to Google Adwords My Client Centre
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Who should use FBBM?
• If you are managing anyone’s page• If you are managing anyone’s ads• Aspiring social media consultants (you may as
well get use to FBBM now)• If you are a business owner who will be
outsourcing their FB page and ads to an outside source
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What you need for FBBM
• Personal FB Profile• Ad account• (Optional) A FB Page you want to move to
FBBM• (Optional) Names and work email addresses of
the people you’d like to add to your business account
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Walk Through
• Manage Page with Business Manager
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Initial Set-Up
• Select someone from your company to serve as the Business Administrator
• They will migrate the Shared Login to Business manager– Use tool available at business.facebook.com
• They will invite you into Business Manager via email– Can be sent to a work email, but must be loosely
tied to a personal FB account
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Page Permissions
• Page Admin—Full access to the page and its analytics
• Page Editor—Partial access to page functionality, primarily publishing
• Page Moderator—Access to comments, likes, etc. with the page
• Page Advertiser—Access to an Ad Account associated with the page
• Page Analyst—Access to page analytics9
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Ad Account Permissions
• Ad Account Admin—Full access to ad account, payment methods, etc.
• Ad Account Advertiser—Access to create ads• Ad Account Analyst—Access to advertising
analytics
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Settings• People• Pages• Ad Accounts• Apps• Product Catalogs• Payment Methods• Projects• Agencies• Shared Logins• Requests• Info
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Setting up FBBM
• https://business.facebook.com/
• http://www.goinflow.com/guide-to-using-facebook-business-manager/
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A few notes
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• You cannot “un-do” FBBM once you have it• Cannot access from FB Mobile App – must
download the Pages manager App• Once you move your ad account over to
FBBM, you cannot move it back