• Facebook is a social networking service launched in February 2004.

• Owned and operated by Facebook. It was founded by Mark Zuckerberg with his college friends.

• Current employees 7,200,marketing capital $104 billion.

• Facebook is accessed by 1.3 billion active users every month as of june, 2014.

3 MAIN POWER BUTTONS OF FACEBOOK

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FACEBOOK BUSINESS

Facebook is an area where marketers feel they can achieve substantial results.

Facebook is clearly a top choice. Ninety-two percent of marketers are using Facebook and 72% plan on increasing their activities. Less than 4% of marketers surveyed do not plan to utilize Facebook. Second only to YouTube/video.

30 million businesses now have a Facebook Fan Page.

19 million businesses have optimized their Fan Page for mobile.

Businesses are paying 122% more per ad unit on Facebook than they did just a year ago.

1.5 million businesses now spend money on Facebook ads.

SETTING UP BUSINESS PAGE

CREATING BUSINESS PAGE

Fill all details of your business.

Profile picture :- you can add your business logo or good image of your work.

Photos :- Visuals are at the top of the online accessibility pyramid: show products, events, etc.

Add about Your business :- providing useful information to let your people know who you are and what your mission is. You can list other ways people can connect with you: through your main website, blog, and social profiles you maintain.

Invitation to your friends :- You can invite your friends within facebook and people who all are not on facebook you can invite them through emails also. Which will help you in promoting your business.

CREATION OF BUSINESS PAGE

MARKETING ON FACEBOOK

Attraction

Promotion

Sales

ATTRACTION Status :- You can update your viewers or fans with your existing product or new product or offers or

by pictures or events which are coming down the line.

Wall :- This tab is for viewing your recent activities and what your Fans are posting.

Engaging users :- You should often interact with users if they comment or post anything on your wall.

Links :- Make it easy for user to see your business's main domain name, newsletters or other value-added information.

Reviews :- Fans can leave reviews about your business. This can be a good tool to interact with your customers and hear honest feedback.

Video :- Appealing videos can really help keep your content fresh and interesting so Fans will come back to your page.

PROMOTION

After you put your status or picture and you need to do promotion for that particular thing you can do in many ways :

Share button :- A post can be shared by your fans if they like your post it can be seen on their wall.

Tagging :- add tags of people for post with same interest. Adding a tag instantly creates a link to the person's timeline .

Boost option :- It helps to create news feed on our target audience page.

Events - You can let your Fans know about upcoming promotions, sales and other events.

BOOST OPTION

EVENT CREATION

ADVERTISE ON FACEBOOKMost online advertising reaches only 27% of its intended audience.

Facebook’s average is 91%.Your business gets more value from every ad.

Page post engagement :- It works same as boost option.

Page like ;- It creates an advertisement which help to build your audience for your page.

Website/App promotion :- It helps to create promotion activity which will encourage people go to your website which can generate sale for you.

Offers :- It allows you to promote your offer which is valid for particular time.

ADVERTISEMENT SEGMENTATION

Location

Gender

Age

Interest

Fans

PAGE LIKE ADVERTISEMENT

It creates an advertisement which help to build your audience for your page.

Brand awareness.

People who like your page it shows on their wall and list of likes and their friends may like it.

It can generate sale for you.

PAGE PROMOTION

OFFER ADVERTISEMENT

When you create offer for target market it shows in their news feed.

You can create offer coupons or barcode for keeping track on no of claims.

People have an option to share your offer which will generate more awareness.

OFFER PAGE

HOW DOES ADVERTISEMENT WORK

Reaching more people.

Targeting a specific audience.

Brand Awareness.

Generating sales.

INSIGHTS OF FACEBOOK

Likes :- It gives me information of page likes or fans whether they are increasing or decreasing from time to time.

Post reach :- It gives information about the post which I have updates on fan page to how many people it has reached. It is further divided into organic or paid reach.

Visits:- it gives information on how many people have visited each of my page.

People :- It gives an detailed information of people who have visited your page and from where and which part of world whether it is male or female.

OVERVIEW OF INSIGHTS

PEOPLE VISIT INSIGHTS