A Company Profile by Dave HennessyMarketing Case WorkshopProfessor Ellen ShapiroColumbia college Chicago, April 2012

Founded in 2004 by Mark Zuckerberg, a student at Harvard University

Mark wanted to “bring the college experience online”

Vision, focus and execution vs. competitors

The first version of Facebook was built in two weeks

Three months later, Facebook had over 100,000 users

The Beginning

Fast-forward eight years…

Facebook has 901 million users (521 million active in March 2012)

3.2 billion Likes and Comments per day

300 million photos uploaded per day

125 billion friendships

$3.7 billion in revenue in 2011

Facebook Today

Headquartered in Menlo Park, California

11 U.S. offices and 18 international offices

Employs over 3,000 people in 12 departments

The Company

TimelineNewsfeed Photos & Video

Products

MessagesGroups Pages

Products

EventsSubscribe Ticker

Products

About half of these products were announced at last year’s f8, Facebook’s annual Developers Conference

Facebook also announced a number of partnerships with global media and entertainment companies, as well as news organizations

f8

A few of Facebook’s notable new partnerships include:

- Spotify- Skype- Netflix- USA Today- SoundCloud- iHeartRadio

Partnerships

Facebook also announced an extended Open Graph, which allows users to publish actions on Facebook (you listened to music, you watched a movie)

This allows developers to create more meaningful and integrated applications on top of Facebook’s platform

Open Graph

…..

So, why is all of this relevant?

With Mark Zuckerberg’s vision and Facebook’s focus as a company, they are making the world more open and connected

Facebook’s global partners and the million+ developers building applications on top of Facebook’s platform are going along for the ride

Facebook is not just a social network – it is positioning itself as the foundation of the entire social web

“I think Facebook's greatest long-term contribution will be Open Graph. Sure, Facebook.com is interesting, but the bigger deal is the use of "like" button everywhere, and the use of Facebook credentials as a universal log-in. They are becoming the passport and ID system for the Web, and that's a big deal.”

- Jay Baer, Social Media Strategist and Speaker, co-author of The NOW Revolution

Conclusions