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Republic of the PhilippinesUniversity of Southeastern Philippines

Bo. Obrero, Davao City

A Concept Paper

in

Qualitative Research

E T H N O G R A P H Y

Submitted to:

Dr. Edna H. Jalotot

Submitted by:

Rachel !ae P. Guivencan

January 23, 2016


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Proposed Title:

"ace#oo$% The &e&or' #an$ o( ECE e)periences* +ro,th*and develop&ental &ilestones

-. Research Pro#le&

Most of the adults today, particularly, the parents participants! o"n a socialnet"or# site S$S! account% Thus they ha&e access to post online the pictures oftheir child e&erythin' from the day they "ere born, 'ro"th and de&elopment, (rste)periences, places their child (rst time has been, until they come to school, his*herschool achie&ements, and the li#e% Such important milestones are too rele&ant notto share online so that people may be updated e)actly "hat+s happenin' "ith thelife of their child and their family%

My research problem is focused but not limited to the follo"in' uestions:

1% -hat is the si'ni(cance of the Social $et"or# Sites S$Ss! today in#eepin' photos of important de&elopmental milestones amon' ./.children

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-hy is it important for the parents to share information on Social $et"or#Sites about their baby+s or child+s e)periences and 'ro"th andde&elopmental milestones

2% -hat moti&ates such parents to upload photos of their child on their Social$et"or# Sites

3% -hat important baby or early childhood milestones do parents commonlypost online

% o" freuent do parents post online pictures * &ideos of their baby4s orearly childhood milestones

5% o parents anticipate the number of li#es and comments of their baby4spicture 7f so, "hat is its si'ni(cance in their intention to post pictures oftheir baby or child further in the future

6% 7s there an e&idence of the decline of the pre&ious practice of photo albumma#in' and picture frame display 7f so, "hat causes such decline -hatare its e8ect on trac#in' early childhood milestones

9% -hy parents prefer to #eep their baby4s or early childhood pictures andmilestones online rather than the traditional photo album hard copy!

% o" a"are are the parents of the bene(ts and ris#s in uploadin' photos oftheir baby4s or child4s milestone on their social media accounts

;% -hat are the ne'ati&e e)periences they ha&e, related to the uploadedphotos of their child and ho" did they deal "ith it

To apply this .thno'raphic research method, particularly, 7 "ill study parents andchildren from playa


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.lementary School for the school year 2015?2016 "ho ha&e an acti&e personalsocial media account% 7n addition, the researcher+s personal friend+s list in a socialnet"or# site @aceboo#! "ill also be utiliAed to dra" more participants for theresearch "ho are found acti&e in sharin' such posts%

--. Conditions ,hich Give Rise to the Research

Just recently,


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Eust a simple tap of any smartphones and 'ad'ets, anyone in any part of the"orld may become a"are of their maEor, (rsts+, and important e)periences"ithout a delay%

---. -deal ituation or tandard

Hsers, indi&iduals o"nin' an account in any social net"or# sites S$Ss! "hetheran acti&e or a less one, uphold a social &alue of uploadin' and &ie"in' theirphotos in their personal accounts% That+s "hy it is not a "onder, speci(cally,@aceboo#, 1 million of photos are uploaded on a daily basis%

Stillman 2015! cited that Facebook is like a drug, and like other drugs, it can behighly addicting. Many users, after uploadin' photos on their social mediaaccount, chec# from time to time for a possible noti(cation about their posts,"aitin' that someone belon'in' to their social circle "ould li#e or comment on it%She added that users feel satis(ed if their posts 'ets attention re'ardless of thecontent thereof%

Plenty of researches in&esti'ated the uses and 'rati(cations brou'ht by di8erentS$Ss rchard, @ull"ood, Morris, K =albraith, 2015!% Hsin' L methodolo'y intheir study to e)plore 'rati(cation of user e)periences in the site @aceboo#,rchard, @ull"ood, Morris, K =albraith 2015! found distinct &ie"points:@aceboo# as a super(cial en&ironment @aceboo# as a &alid and &aluable socialen&ironment @aceboo# as an en&ironment of sur&eillance and @aceboo# a adestructi&e en&ironment% Thou'h users+ satisfaction is apparent amon' the&ie"points, still there are some users "ho consider @aceboo# ne'ati&ely%

-/. Possi#le Reasons (or the Discrepanc'

/arter and Mar#eto in their /onta'ious /ontent eboo# de(ned @aceboo# posts ascontent%+ Sleeper, et al% 2013! aDrmed that acti&e users of any S$Ss must


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carefully select photos to upload and "ith "hom to share it% Participants in theirstudy e)hibited a self?censorship beha&ior "herein they reported that they"ould ha&e shared half of their unshared content if they had been able to (lterthe people they li#ely share their posts%

Gai K Nan' 201 ! studied the moti&e behind "hy users ma#e use of di8erentfeatures found in faceboo# and the social impact of usin' such social "ebsite%

Their study re&ealed that social needs, enEoyment needs, and trend?follo"in'si'ni(cantly inIuence the use of the social interaction features found infaceboo#%

espite of the pri&acy concerns embedded upon usin' S$Ss, users still prefer toupload their photos and share it "hoe&er may reach the posts%

/. -ntervention that 0ould Have 1een Done to olve the Pro#le&

>lthou'h no inter&ention is needed since this study employs .thno'raphic researchmethod, the researcher instead is interested to (nd out themes that may rise fromstudyin' the selected participants and the use of S$Ss such as @aceboo# "hich isseamlessly embedded no" in our culture as part of our periodic routine to uploadphotos and &ie" it on our timeline and chec# ne"sfeed updates and noti(cations ofour posts%

7t may also ser&e as a means to collect and #eep photos of a child4s milestones, andthe parents4 beha&ior of postin' pictures online rather than #eepin' a hard copyphoto album! etc%

The researcher is also determined to con(rm if there is a decline of such practicebefore photo album ma#in' and picture frame display at home! because of theparents4 beha&ior no" "hich is more focused on uploadin' photos online and 'i&in'the "orld access to their child4s achie&ements and milestones%

/-. Reports in Related tudies a#out the Pro#le&


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>lthou'h users Eoin S$Ss for social net"or# buildin' and information sharin',ho"e&er, only fe" details "ere #no"n "hy users share information on S$Ss% Syn Kh 2015! e)amined the reasons "hy users share information, #no"led'e, andpersonal e)periences on their e)istin' social media accounts% 7t "as found out thatthe moti&ation of S$S users in sharin' information could be attributed to thefollo"in': demo'raphic characteristics, e)periences of S$Ss and 7nternet usa'e, as

"ell as the characteristics and of features of S$Ss% Most importantly, users arehi'hly moti&ated by the learnin' and social en'a'ement aspects of S$S ser&ices%Cesults also indicated that moti&ations could &ary dependin' on the characteristicsof S$S ser&ices%

Stillman 2015! coincided such (ndin's in her report that a certain participant in herstudy "ho posts a fe" a times a day in her @aceboo# account li#es it "hen peoplecomment on her posts and that @aceboo# #eeps her connected to people "ho li&e inother places% Someho", Stillman 2015! added that carin' about the amount of li#esor shares on your content+ mi'ht be a si'n you may ha&e a social problem%

-hile many upload photos throu'h smartphones and other mobile de&ices easily

and sharin' it to S$S increase apparently, the scholarly body poses challen'e indeterminin' the factors that inIuence the users to share their photos on S$S% untK Gan'stedt 201! indicated in their (ndin's that memory, relationshipmaintenance, self?e)pression and relationship formation moti&es positi&elypredicted photo'raphic communication%

Mean"hile, as K Sahoo 2011! in&esti'ated the ne'ati&e impacts of S$S on itsusers% Their study yielded se&eral ne'ati&e impacts: personal pri&acy concern,cause of se&ere health ris#, a8ected "or# producti&ity, @aceboo# addiction disorder,helpin' cyber criminals, and po"er to destroy relationships%

/--. Questions Re&ained 2nans,ered

>fter e)aminin' the studies abo&e, still the uestion remains unans"ered:

-hat is the si'ni(cance of the Social $et"or# Sites S$Ss! today in #eepin' photosof important de&elopmental milestones amon' ./. children

r

-hy is it important for the parents to share information on Social $et"or# Sitesabout their baby+s or child+s e)periences and 'ro"th and de&elopmentalmilestones

-hat could be the ans"ers 'i&en the participants are from Philippine?localiAedconte)t


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Ceferences/arter, F%, K Mar#eto% n%d%!% /onta'ious /ontent: -hat People Share on @aceboo#

and -hy They Share 7t%

as, % F%, K Sahoo, J% S% 2011!% Social $et"or#in' Sites O > /ritical >nalysis of 7ts7mpact on Personal and Social Gife% International Journal of Business andSocial Science, ol% 2 $o% 1 222?22%

@eldman, J% 2016, January 6!% Prince George's First ay !f School Photos "re #oo$ute #o %andle% Cetrie&ed from u8post:http:**"""%huDn'tonpost%com*entry*prince?'eor'e?(rst?day?of?school?photosQusQ56d10eb0cad15e62df9

unt, % S%, K Gan'stedt, .% @all 201!% The 7nIuence of Personality on i'ital PhotoSharin'% #he Journal of Social &edia in Society%

Gai, /%?N%, K Nan', %?G% ctober 20, 201 !% eterminants and conseuences of

@aceboo# feature use% e( &edia ) Society%

rchard, G% J%, @ull"ood, /%, Morris, $%, K =albraith, $% ctober 2015!% 7n&esti'atin'the @aceboo# e)perience throu'h L Methodolo'y: /ollecti&e in&estment and aFor'+ mentality% e( &edia ) Society, &ol% 19 no% ; 159?1565%

Palace, % 2015!% Cemember side e8ects of @aceboo#, post responsibly% #heScribe, 1ni/ersity of $olorado, $olorado Srings%

Syn, S% N%, K h, S% ctober 2015!% -hy do social net"or# site users shareinformation on @aceboo# and T"itterJournal of Infor-ation Science, &ol% 1no% 5 553?56;%

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