Facebook Custom Audiences

On Steroids

First Step

• You MUST be using Chrome to do this• No this will not work with any other browsers• If you do not have it go to www.google.com/chrome• Download Chrome• Open Chrome.

Step 2

• Get the “scraper tool”• Copy and paste the link below into a tab on Chrome• Then click the Add to Chrome option

https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd

Step 3

• Go To Facebook and search for your audience

Step 3 still

• Depending on the size of the audience you may need to scroll down for a little while to expose the names. Facebook only shows a portion at a time.

Step 4

• Right click in one of the peoples brief profile boxes.• Select the “Scrape Similar” option from the list provided

Step 5

• Change the left drop down to the “Xpath” option. • In the “selector” section paste the following code //div[contains(@data-bt,'id')]/@data-bt

Step 6

• Click Scrape• Then Export to Google drive

Step 7

• Highlight and delete rows 1 and 2

Step 8

• Right click and Insert 1 row to the right.

Step 9

• In the B1 field insert the following code/formula =RIGHT(LEFT(A1,FIND(“,”,A1) -1),FIND(“,”,A1) -7)

** The quotes are slanted, you will need to delete and then re-type the quotation marks on the Google Drive document.

Step 10

• Click the small square on the bottom right of that cell and drag it to the bottom to reproduce the formula for all cells.

Step 11

• Next right click and copy the contents of column B1

Step 12

• Paste into Note Pad

Step 13

• Select File then Save As and name your list

Step 14

• Go to Facebook Ads Manager• Select the Audiences section• Click Create Custom Audience

Step 14

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2

3

Step 15

• Select “data file custom audience”

Step 16

• Name your new audience• In the Data Type section choose User Ids

Step 17

• Click the Choose File Button• Find the note pad document you saved in step #13• Click Open file

Step 17

Step 18

• Click Create Audience

Step 19

• You will get a completed message• It usually takes 10 to 30 minutes for the audience to be ready

to use in an advertisement

Step 20

• Create a Facebook ad directed towards your new audience

• Target exactly who you want Real Estate Agents Veterans Associations Seniors groups Teachers Associations