facebook developer garage hamburg - nico lumma
DESCRIPTION
If you built it, they will come.TRANSCRIPT
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If you build it, they will come!
Nico Lumma, Media Ventures GmbHFacebook Developer Garage Hamburg, May 14, 2008
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really?
•Building an App is relatively easy.
•Getting the users is the hard part.
•unless you are Slide or Rocketboom.
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Environment
•24390 Apps on Facebook.
•it‘s all about eyeballs.
•very competitive.
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Users and Apps
•Love/Hate-Relationship.
•User installs App, then what?
•Engage the user, but don‘t spam!
•Get users to write reviews.
•Build a Fanpage.
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What‘s a good App?
•Depends. Really.
•Some people like Vampires.
•Others like Picnik. Or Calvin & Hobbes Quotes.
•Most like SuperWall, FunWall, Friends for Sale, Scrabulous, Flixster, or Texas HoldEm Poker
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Find an idea.
•Connect to your existing data. If exists.
•Engage users.
•Offer content.
•Involve friends.
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Then What?
•An App without users is a lonely place.
•Viral Growth is a Facebook legend from the old days.
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Advertise.
•Endless Possibilities.
•Lookery
•Social Media
•even Facebook itself. hmm.
•use small budgets, do some testing.
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Been there, done that.•Shoppero App
•tied in closely with Shoppero.com
•did some advertising. 9000 Users.
•failed to really engage Users, too complicated
•Mabber App
•Groupchat for Facebook Groups
•no advertising - no users
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It‘s all about the DAU
•Daily Active Users.
•Engage.
•Newsfeed.
•don‘t spam. seriously.
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Thanks.
Nico Lumma - [email protected] - http://twitter.com/rednix
http://lumma.de -http://f8club.de - http://twitterdings.de
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I can has Appz!