Part II: Facebook Fan Page Marketing

Virtual Options Coaching & TrainingSocial Media Digital Marketing Technology Training

Dawn Jensen

Social Media Speaker & Trainer

About.Me/dawnjensenSocial Media Speaker Digital Marketing Coach Technology Trainer

What you Need to Know:

• Foundation: Start Small • Build Deliberately• Be Consistent• Work Smarter, Not Harder• Build Strategically

Social Profiles Get Started..

Feature BiographyMini BiographyHeadshotCompany LogoResumeTagline/Motto/Mission StatementKeywords, Tags, Specialties

What You Need..

From your NotesChecklist

Some interesting thoughts..

Welcome Page

Welcome Page

1

3

2

7

5

4

6

1. Profile image2. Other Photos3. Post4. Wall/Feed5. Tabs6. Fans/Like7. Admin Tools

Facebook Fan Page Wall

Posting Tips

Be Strategic, not just experiment

Post with Purpose (Inform, Educate, Entertain)

Post like a friend, not like a brand

Use good content to drive conversation

Research first. Know Three Things:

• Where you’re headed

• What You’re Targeting

• What You’re measuring

“It’s the Indian… not

the arrow”

Note: Dawn’s attempt at pun humor

Common Social Goals & Ways to Measure• Fan base growth:

Hitting 1,000 fans or followers over a set period of time

• Customer acquisition: Getting 50 redemptions per campaign on social media offers

• Support of direct marketing: Adding 200 names to your e-mail database per month

• Engagement: Achieving 20% participation by your fan base (e.g. Facebook “likes” and comments)

Put your Social Media tools in place:

• to use in the right way • for the right reason• at the right time

“It’s the

Indian… not

the arrow”

How well is your Social Media working today?

SOCIAL MEDIA TOOLS

www.Gist.com

Working Smarter

Is it measured like this?

Social Media Mgmt: Postling ($)

Social Media Mgmt: Hootsuite

Sharing on Steroids: Amplify

SMS Business Card: Contxts

8 Success Criteria for Facebook Marketing

Create Best Practices

Promote your Facebook Page outside of Facebook to attract more fans. This can be as simple as adding a line to your current marketing or PR materials, such as

“Find us on Facebook to learn more.”

Make it Sticky

Facebook also offers a “Share” button that you can add to your Web site to make it easier for your content to be shared on Facebook.

Keep it Fresh

Assign an employee to create and manage your company’s Facebook Page

Post new information, photos and videos regularly.

Kittens & BreakfastYes, people talk about this stuff too.. but,

Think of Facebook as a community where you can participate and add genuine value.

Respond to messages and questions within 24 hours.

Myth:“If I build it, they will come.”

Develop a strategy to attract fans

Remember to get a strategy in place

• Lots of Social Networks- Define which ones work for your business

• Social Foundation funnels to your website: Start Small (Facebook & Linkedin)

• Build Deliberately. Think of it a layer cake.

• Be Consistent in what and when you post. Get on a schedule.

• Use Tools to work smarter, not harder

Facebook and Linkedin

Questions?

Well, not exactly… But we are pretty good.

Shared Pictures =

Shared Knowledge =

Shared Bookmarks =

Shared News =

Shared Videos =

Shared Everything =

Need more?Simply put, we can help.

Get you set upCoach You.

Get your strategy in placeTrain You.

or manage your Social Media

If that sounds like something you may be interested in, see me after!

Remember if…

Three Action Steps

1. Connect: www.fb.me/virtualoptions2. Visit: www.VirtualOptions.net3. Email: dawn@virtualoptions.net4. Text to fan: “virtualoptions” to 32655

(FBOOK)5. Resources:

www.delicious.com/virtualoptions