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Harness the Entire Suite of Facebook Ad Types From a Single Interface ROI Attention

Marketplace Ads Newsfeed Desktop Sponsored stories Mobile

Custom Audiences Create targeting segments from your own customer database (emails and phone numbers)

Facebook Exchange (FBX) Remarket and behaviorally target buys

monthly active user base

Premium Ads via API Get the attention of users on

homepage and other premium units

Mobile Newsfeed Reach users on the move, and track mobile to desktop conversions

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245 288

325 376

432 488

543 604

680

Q4'10 Q1'11 Q2'11 Q3'11 Q4'11 Q1'12 Q2'12 Q3'12 Q4'12

Facebook Mobile Monthly Active Users (MAU)

in Millions

Source: Espinosa, Jonathan. Global Growth in Q4: 1.06B MAU, Mobile Surpasses Web." InsideFacebook. Inside Network, 30 Jan. 2013.

Facebook US Mobile Monthly Actives Up 57% Year over Year

0:58 1:39

2:20

4:47 5:15

11:28

Microsoft Yahoo! Twitter Google Instagram Facebook

Facebook Owns 40% of Time Spent on Top 10 Mobile Properties in US

Average Monthly Time Spent (in hours) on Mobile

On average mobile users spend 23 minutes per day on Facebook

Mobile monthly users

Source: ComScore, The Mobile Digital Omnivore; December 2012

680M

57% Year-over-year

growth in monthly active users

Source: Facebook Q4 2012 Earnings

Facebook Dominates Consumer Engagement on Smartphones

Consumer engagement with smartphone content via apps accounts for 4 out of every 5 mobile app minutes

Source: ComScore, Mobile Future in Focus; February 2013.

Facebook  23% 3%  

3%  

3%  2%  

1%  

1%  1%  

All Other Apps 63%

Instagram

Gmail

YouTube

Google Maps

Google Play

Google Search

All Other Google Apps