facebook for advocacy - national council of jewish women la

@JuanSVas Facebook for Advocacy Juan Vasquez

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@JuanSVas

Facebook for Advocacy

Juan Vasquez

@JuanSVas

My name is Juan

Page 3: Facebook for Advocacy - National Council of Jewish Women LA

@JuanSVas

Goal for today

Concepts Tactics Protips

Feel better equipped to leverage Facebook

as a tool for advocacy efforts

Page 4: Facebook for Advocacy - National Council of Jewish Women LA

@JuanSVas

Basic Concepts

• Conversations > Likes• Asks require commitment • Build up sample posts• Be clear & solution-driven• Share responsibly

Page 5: Facebook for Advocacy - National Council of Jewish Women LA

@JuanSVas

Tactics - Relationships via Groups

Scan posts, gradually add comments, post selflessly, build relationships

Page 6: Facebook for Advocacy - National Council of Jewish Women LA

@JuanSVas

Tactics - Turn Actions Into Events

Organize around voting, petitioning, endorsing, etc. on a particular day

Page 7: Facebook for Advocacy - National Council of Jewish Women LA

@JuanSVas

Tactics - Create Action-oriented FB App

Shortstack ActionSprout Start at free

Run actions IN FB

Page 8: Facebook for Advocacy - National Council of Jewish Women LA

@JuanSVas

Tactics - Sponsored Facebook Albums

Use FB to also *fund* advocacy efforts

Sponsored by…

Page 9: Facebook for Advocacy - National Council of Jewish Women LA

@JuanSVas

Tactics - Rapid Chat

3 messages, vary up links, make it easy, take breaks

Make message short, clarify impact, personalize it

Page 10: Facebook for Advocacy - National Council of Jewish Women LA

@JuanSVas

Pro Tips

• Profile pics:180x180 px, header: 851x315px

• FB Advertising is a waste, unless highly targeted

• Groups build tighter communities, Pages awareness

• Recruit champions/homies/ambassadors/ninjas

• Videos uploaded to FB directly perform better than YT

• Tell your story

Page 11: Facebook for Advocacy - National Council of Jewish Women LA

@JuanSVas

Working Group

• 3 Keywords to find Groups• 1 event to organize around• 1 idea for an app or action• 1 sample message

Page 12: Facebook for Advocacy - National Council of Jewish Women LA

@JuanSVas

Let’s stay connected

@JuanSVas

[email protected]

vasquezsays.com

mailto:[email protected]

http://www.vasquezsays.com

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