facebook for biz presentation

Recommendation of a Strategy

Facebook for Business 101

Nancy Beth Guptill & Maureen KerrCool Tools for Social Media

Agenda

Introductions and how everyone is currently using Facebook

Benefits of using Facebook for business

Examples of businesses using Facebook

Building a strategy with Facebook

Setting up a page

How to get followers

How did Facebook begin?

If Facebook were a country...

From: clickymedia.co.uk

The Growth

clickymedia.co.uk

Facebook Facts

Using Facebook for Business

Most popular social network with over 500 million users

A tool for connecting people with those around them

Provides the opportunity for users to experience the personality of your brand online

As a marketer, you can use Facebook to expand your online footprint and engage with customers directly

The largest Mall in the world where your Business Page is your 'store front' if people like what they see, they'll stop in

Your social media strategy should have the end result of identifying highgrade prospects that you know are interested in your business and thus have a better chance of becoming a customer.

Defining A Facebook Strategy

Business Goals for Facebook

Get found by people who are searching for your products or services

Connect and engage with current and potential customers

Create a community around your business (a tribe and hungry crowd)

Promote other content you create, including webinars, blog articles, or other resources

ULTIMATE: Drive traffic to your website and blog, sign up for your e-zine

Your Business Reasons?

What are your business reasons for being on Facebook? Update your followers on latest developments Answer questions about your products and services Share information about your company Create photo albums of products or events Broadcast news and views What else?

Profile vs Pages

Profiles are meant for people Pages are meant for businesses Differences between Business Pages and Personal Profiles: Pages allow for multiple administrators to help manage the account

Pages are, by default, public and will rank in Facebook and public search results

Pages are split into different categories (local businesses, brands, musicians) that help you get listed in more relevant search results

Personal profiles have friends, requiring mutual acceptance, while anyone can become a fan of your Page

Account Types

Personal Account restricted to 5000 friends - Personal Profile vs. Professional Personal Profile

Business Account Only unlimited likes, limited

Business Page unlimited Fans / Likes

Group restricted to 5000 members (messaging will disable

Facebook Page vs Group

Facebook Page vs Group

The key distinction is a group is for a community of people with common interest, while a page represents a brand or entity of which there are fans.

Page Functionality

- The Power of Sharing- Creating Photo Albums- Using Notes- Creating Events- Monitor Your Page (analytics)

Attracting Fans

Attracting Fans (Free)- Suggest to friends- Use Power of Sharing- Add page links everywhere in online and offline promotions- Add Facebook social plug-ins on blog and website- Add FB widgets on Blog and webpage- Include the Like and Share functionality on blog and plug-in- Include collecting names in offline business processes

Attracting Fans

Attract Fans Paid Options- Facebook Ads- Run competitions and sweepstakes (Facebook has Rules)

Pre-workshop Questions

Pre-Workshop Questions

What is the best way to keep our page active?

What are some Key points to keep in mind when using Facebook as a Major Marketing Tool?


Facebook Group vs. Facebook Business Page



Facebook for Non Profit is it worth it?


How to engage people on your group or fan page?


How to set measurable goals, how do you know it's working for you?


Are there certain times of the day that are better to post?


Is there a way to engage with others from your page other than 'liking' other groups?


Is there a way to update your page via mobile device with it coming as a page post instead of a person post?


Are there rules regarding contest give-a-ways that we should be adhering to?


How to set up Facebook for my new business


How to maintain what I learn in this session?


How to reach my target market, especially those who are not presently using Facebook or don't want to use Facebook for what ever reason


If our organization has a page and a group and we gather 200 members, how do we avoid getting a wall that is too busy and irrelevant?


How do we avoid getting negative postings?


Do we have to accept a friend request in order to have that person become part of a group?

facebook for biz presentation

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