facebook for business - women communicators of austin
DESCRIPTION
Want to learn how to use Facebook for Business? This presentation will teach you how to engage with your fans and how to get started with Facebook advertisingTRANSCRIPT
FACEBOOK FOR BUSINESS
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DOES SOCIAL MEDIA MAKE YOU FEEL LIKE THIS?
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WHAT YOU ARE GOING TO LEARN TODAY
Why your business should be using Facebook
The 6 BEST Status Updates that Get Fans Talking
Facebook Trends
Facebook Ads How to Set up a Facebook Ad AND Target
the Right Audience Call to Action Buttons
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FACEBOOK VS. THE OTHER SOCIAL NETWORKS
Facebook 1.19 Billion+ total users
Twitter 500 million+ total users
Google Plus 500 million+ total users
LinkedIn 238 million total users
Instagram 130 million total users
Pint erest 70 million+ total users
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THE 6 BEST STATUS UPDATES THAT GET FANS
TALKING
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STATUS UPDATE #1 – GET PERSONAL• Share photos of employees
• Use video to introduce a webinar or teleclass
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STATUS UPDATE #2 – SUPPORT A CHARITY
Show your fans you care
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STATUS UPDATE #3 – BE AVAILABLE TO YOUR FANS – THROW A PARTY!
Have a Facebook Friday Party! Host Q&A Tuesday
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STATUS UPDATE #4 – LISTEN TO LEARN -ASK QUESTIONS• Ask questions to your fans and listen to their
feedback
• Post more than 1 image and ask them their favorite – VOTE!
1 21 2 3
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STATUS UPDATE #5 – PROVIDE INSPIRATION• Create quotes using your blog posts, books, etc.
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STATUS UPDATE #6 – GIVE VALUE & CLOSE WITH A CTA!
Ask for the engagement by creating strong Call to Action – LIKE THIS, COMMENT BELOW, WATCH THIS, INSTALL NOW
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FACEBOOK TRENDS
WHAT YOU NEED TO KNOW
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FACEBOOK IS BECOMING A SEARCH ENGINEGET YOUR PAGE UPDATED - STAT
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Graph Search
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FACEBOOK PAPER A new app that shows your newsfeed in a
storyboard format
https://www.facebook.com/paper
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WHAT’S TRENDING ON FACEBOOK?
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DONATE BUTTON FOR CHARITIES
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FACEBOOK ADS – TARGET THE RIGHT AUDIENCE
WITH ADS
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WHO SHOULD USE FACEBOOK ADS?
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CLICK CREATE AD
http://www.facebook.com/advertising
From the Ad Manager – Click Green Button
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#1 MOST EFFECTIVE AD TYPE – PAGE POST ENGAGEMENT AD - NEWSFEEDStep 1 – Choose Your Objective
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HOW TO TARGET YOUR AUDIENCE USING ADS
Step 2 – Create Your Ad – Choose Images & Ad Copy
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HOW TO TARGET YOUR AUDIENCE USING ADSStep 3 – Determine Your Target Audience
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HOW TO TARGET YOUR AUDIENCE USING ADSStep 4 – Micro-target based on interests
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HOW TO TARGET YOUR AUDIENCE USING ADSStep 5 – Choose Budget and Bidding Preference
Step 6 – Review the Ad and Place your Order!
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FACEBOOK CALL TO ACTION BUTTONS
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Contact InformationJen Smith
www.jensmithsocial.com
[email protected](512)922-1615
www.fb.com/JenSmithSocial@JenSmithSocial
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BONUS SECTION
FACEBOOK DEIGN, APPS & RESOURCES
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FIRST IMPRESSIONS MATTER
Profile Image
Cover Image
App Designs
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WHO’S DOING IT RIGHT?
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TIMELINE COVER IMAGE OPTIMIZATION Update your cover image once a month
This gives your fans the chance to see your business page
Use images that tell a story about your business Feature your products, showcase your
employees, etc. Include a link to your website/blog on your
cover image
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USE A PROFILE IMAGE THAT GETS NOTICED
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DESIGN APPS (AND THUMBNAILS) THAT MATCH YOUR BRAND
You can do this using ShortStack.comhttp://zfer.us/bLiQLWatch my YouTube video on how to get a free app!http://www.youtube.com/jensmithsocialvideo
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USE FACEBOOK APPS TO CUSTOMIZE YOUR PAGE
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INTEGRATE EMAIL MARKETING WITH FACEBOOK
Integrate your email sing up using a custom app software and link your email provider• Constant Contact• Aweber• MailChimp
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USE GRAPH SEARCH LEARN ABOUT YOUR AUDIENCE
Find out the interests of your fans. Type in search query: Favorite interests of people who like <your fan page name here>
Find out the interests of your competitor’s fans. Type in search query: Favorite interests of people who like <competitor’s fan page name here>
Find pages your fans like. Type in search query: Favorite pages of fans who like <your fan page name here>
Find out apps used by your fans. Type in search query: Apps used by fans of <your fan page name here>
Find out groups joined by your fans. Type in search query: Groups joined by fans of <your fan page name here>
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FACEBOOK RESOURCE LINKS
Facebook for Business https://www.facebook.com/business
Facebook Ads http://www.facebook.com/advertising
Graph Search https://www.facebook.com/about/graphsearch
ShortStack Apps (aff link) http://zfer.us/bLiQL
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RESOURCES: WHERE & HOW TO GET CONTENT Blogs, articles, web copy
Textbroker.com iWriter Contentdivas.com
Creative Content Fiverr
Great for cover images, ads Other creative content – holidays,
whiteboard video, etc. Graphic Design
Graphic River Quotes (these are great for sharing!)
www.behappy,me/generator Editing photos
Pixlr or PicMonkey
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Contact InformationJen Smith
www.jensmithsocial.com
[email protected](512)922-1615
www.fb.com/JenSmithSocial@JenSmithSocial