facebook for journalists and media
DESCRIPTION
For quite some time now, Facebook has been trying to become a news source for their users. In August 2013, they announced changes to their EdgeRank algorithm that should benefit media websites. However, when this changes were introduced in the late October 2013, some news and media websites have experienced a drop in Facebook referral traffic. As Facebook traffic now accounts for a major share of visits on every website, this has become one of the top challenges for journalists, community managers and content creators in the beginning of 2014. http://blog.mediatoolkit.com/facebook-edgerank-changes-and-tips/TRANSCRIPT
Facebook for journalists and media
Tips and Tricks regarding The laTesT Facebook edgerank change in laTe 2013
What’s going on withmy Facebook traffic?
In August 2013, Facebook announced changes to their EdgeRank algorithm that should benefit media websites
Facebook wants to become a source of news for their users
These changes were adopted in the late October 2013
Facebook EdgeRank
Average Facebook user has around 280 friends and 40 Facebook Pages they liked
If Facebook would show users every interaction from these connections, we would end up with too much content and a lot of noise
This is why they introduced EdgeRank, an algorithm that helps Facebook determine what is important to each user
In short this means that Facebook prefers content from a source that you have interacted with in the recent history (u), content is preferred to likes and comments (w) and fresh content is preferred to the old (d)
Priority to highly relevant news content
NOT: memes, photos and other entertaining content
EdgeRank now takes into account how many of Facebook users’ friends have clicked on the link
To increase total reach of your posts, you should publishcontent more often – every 40-50 minutes
EdgeRank update – October 2013
Facebook is still the social traffic leader
6.6% StumbleUpon
58.2% Facebook
26.1% Twitter
9.1% other
breakdown of Total social referrals by network
70%
Q3Q2Q1
56%
42%
28%
14%
Facebook Twitter StumbleUpon Other Social0%
And this percentage is growing
half-life of an article on Facebook vs Twitter
Posts on Facebok “live longer”
half-life of an article on Facebook vs Twitter
8
6
4
2
Facebook Twitter0
Half-life in hours
Sites with popular content have benefited from changes in EdgeRank
2011 2012 2013
40000000
80000000
120000000
160000000
200000000
Q3Q2Q1
The key is in popular content – TOP 10%
Percent of Social Traffic from Top Content
100%
80%
60%
40%
20%
Top 1% Top 5% Top 10% Bottom 75%0%
So, how to discover the most popular, interesting
and high quality content?
Mediatoolkit is an award winning, real-time content discovery tool that delivers the best articles, trending news and viral content from all over the web, using
predictive analytics and over one billion editors.
Add sites you usually visit, and find out what’s popular on them in a glance
Discover new popular content in your Live Feed
Track stories on your site worth sharing in Best performance
You can easily see which stories were not yet published on your Facebook Page
*
Once you’ve published a story, promote it with Facebook ads, if it’s still performing well
A popular story will be among the best performing ones on multiple sites
It’s still important to publish FIRST
A popular topic can reach TOP 10 multiple times
Track stories with keyword search and Trending list
Facebook tips and news
Publish content with clickable title and description
Use images and text links to increase reach of your posts thus increasing your engagement and visits
*
Facebook will even promote your site for free
So make sure you have all the details on your Facebook Page filled in*
Publish popular articles more than once
Increase your reach and get even more traffic*
More from… your site
Once a Facebook user clicks on your content, more stories from your site will appear in the news feed
This should engage the user again, once they’ve returned to Facebook
Trending now
New type of Facebook preferred posts
Cannot be selected by publisher
Facebook promotes these posts, as the most popular ones in their parnters’ network
Facebook Insights for Websites
Use Facebook’s tool to determine the right positions for Share and Like buttons
Easily measure and analyze your Facebook traffic
One more time
Fill in all fields on your Facebook Page
Steadily grow your fan base with Page Like ads – target ads according to your targeted market
Discover new popular content with Mediatoolkit
Find best performing articles and publish them on Facebook
Post regularly with interesting headlines and engaging descriptions - every 40-50 minutes
Boost the best posts with Facebook Ads to get even more traffic
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