Facebook is: a social networking Web site

had the largest number of registered users among college-focused sites with over 30 million members worldwide

ranked between top 10–20 web sites

3 From Wikipedia

500 million active users

50% of our active users log on to Facebook in any given day.

More than 2 billion photos uploaded to the site each month.

More than 14 million videos uploaded each month.

More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each week.

The fastest growing demographic is those 35 years old and older.

65 million active users currently accessing Facebook through their mobile devices.

People who use mobile devices to access Facebook are almost 50% more active on Facebook than non-mobile users.

More than 180 mobile operators in 60 countries working to deploy and promote Facebook mobile products.

Facebook is the largest social networking site, passing MySpace in 2008.

http://www.flickr.com/photos/skipnclick/2945026921/

Facebook provides great opportunities for the Everyone: It’s popular It’s easy-to-use We can easily integrate our resources into Facebook (e.g. RSS feeds, blogs, etc.)

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lies in its ability to help people connect and stay connected.

Add friends (Must have friends to connect, converse, learn and have fun).Search Facebook for high school and college peers and by location.

Create as a stand-alone account and then assign administrators (who must have their own login accounts, i.e. individual accounts).ORCreate from your individual account, making your account the page owner.

Those who follow a page are “fans”—not “friends”.Page administrator does not see individuals’ updates, only what they comment on your page updates or write on your wall.Change settings for what areas of your page your fans can write on.Promote your page to your friends, get others to share it, put a badge on your website, and/or buy paid ads in Facebook.

Update to a page fairly frequently without annoying fans.

Page fans are most likely to be strong acquaintances, customers, and others with a strong feeling about your organization.