Facebook for Property Managers

Charity Hisle

• The Purpose of Facebook

• Build a Facebook Presence that Stands Out

• Using Facebook for Resident Retention andCommunity Marketing

• Measuring Success

Facebook for Property Managers

The Purpose of Facebook

Leverage Facebook to:

•Connect with residence•Increase visibility of your community online•Improve resident retention and referrals•Share important news with residents•Challenge your competition

The Purpose of Facebook

Americans spend more time on Facebook than any other U.S. website. More than ½ log in every day.

Social media users are more active and influential offline.

Post at least once every day to reach 22% of page fans in a given week.

The Purpose of Facebook

People “like” brands and businesses on Facebook to:

• Receive promotions and coupons (40%)• Receive updates on upcoming promotions

and sales (30%)• Show their support (39%)

ExactTarget - 2010

Set-up Facebook Page: Settings

Set-up Facebook Page: Permissions

Set-up Facebook Page: Basic Information

Set-up Facebook Page: Featured

Set-up Facebook Page: Name

Set-up Facebook Page: Character

Set-up Facebook: Privacy

Building a Unique Facebook Presence: Appearance

Building a Unique Facebook Presence: Appearance

Building a Unique Facebook Presence: Appearance

Building a Unique Facebook Presence: Appearance

Building a Unique Facebook Presence: Contests

Building a Unique Facebook Presence: Contests

Building a Unique Facebook Presence: Contests

Building a Unique Facebook Presence: Contests

Building a Unique Facebook Presence: Contests

Building a Unique Facebook Presence: Causes

Building a Unique Facebook Presence: Causes

Building a Unique Facebook Presence: Causes

Building a Unique Facebook Presence: Causes

Building a Unique Facebook Presence: Careers

Building a Unique Facebook Presence: Content

Building a Unique Facebook Presence: Content

Building a Unique Facebook Presence: Content

Community Information• Upcoming events, like parties• Photos from community events• Introduce new employees• Make important announcements• Reply to questions about pricing and

availability• Share content like newsletters• Share community pet photos• Receive and respond to maintenance

requests• Promote employee hobbies/interests

Building a Unique Facebook Presence: Content

Local Information• Upcoming events, like games, concerts,

parades, etc.• Photos from local community businesses• Re-share information from local businesses• Green living tips• Coupons, Groupons, discounts, and sales• Holiday celebration information (tree

lighting)

Building a Unique Facebook Presence: Content

Interesting Updates• Trivia• Quotes• Inspirational photos and stories• Fill-in-the-blank updates• Ask questions

Building a Unique Facebook Presence: Content

What NOT to post• Politics• Controversial public issues• Specific religious or spiritual beliefs• NEVER complain or criticize employees or

residents• NEVER make fun of a real person or group of

people• *Try to avoid posts regarding due rent,

available units, etc. – Use other methods to share this information like Ads, Contests, etc.

Facebook Ads: Page Post

Facebook Ads: Page Like

Facebook Ads: Demographics & Interests

Facebook Ads: Budget & Schedule

Facebook Ads: Metrics & Editing

Measuring Success: People Talking

Measuring Success: Overview

Measuring Success: Users

Measuring Success: Likes

Measuring Success: Interactions

Facebook Tools & Applications

Facebook Tools & Applications

Facebook Tools & Applications

Facebook Tools & Applications

Facebook Tools & Applications

Facebook Tools & Applications

Just for fun…