facebook for toastmasters - powwer strategies to increase your club membership
TRANSCRIPT
Membership Building for Toastmasters
Facebook for Toastmasters:
Power Strategies to Increase Your Club
Membership
by Rae Stonehouse DTM, PDG
Facebook Power Strategies
During this webinar, participants will:
• Compare Facebook Pages vs Facebook Groups
• Discuss branding• Explore public view vs administrative
view• Explore search engine optimization
techniques
Facebook Power Strategies
During this webinar, participants will:
• Discuss sources of content and good posting practices
• Explore techniques of promoting your club
• Explore Facebook Insights.
Facebook Pages
vs
Facebook Groups
Think marketing!
Think like a business!
Be Consistent With Your Branding: Club Branding
Flying Solo Toastmasters: flying solo … but not alone!
Club Branding
Public View
vs
Administrative View
Facebook Administrative View
About: Page Info
About: Page Info
About: Page Info
Call to Action Button
Notes Button
Notes Button
Your Social Media Strategy needs to be …
A• Informational• Entertaining• Educational
B• Thought Provoking• Engaging• Interactive• Timely • Addictive
Posts to the Timeline: Member Recognition
Posts to the Timeline: External Content
Posts to the Timeline: External Content
Posts to the Timeline: Internal Content
Posts to the Timeline: Internal Content
Publishing Tools
Publishing Tools: Published Posts
Publishing Tools: Scheduled Posts
Facebook Insights
Facebook Insights
Promoting Your Club
• Share the love
Promoting Your Club
• Share the love• Get Liked … a lot!
Promoting Your Club
• Share the love• Get Liked … a lot!• Build your fan base
Promoting Your Club
• Share the love• Get Liked … a lot!• Build your fan base• Link Facebook to
Promoting Your Club
• Share the love• Get Liked … a lot!• Build your fan base• Link Facebook to
Twitter• Respond to
comments
Promoting Your Club
• Teach others how
to…• Share the love• Get Liked … a lot!• Build your fan base• Link Facebook to
Twitter• Respond to
comments
Promoting Your Club
• Teach others how
to…• Post fresh content
regularly
• Share the love• Get Liked … a lot!• Build your fan base• Link Facebook to
Twitter• Respond to
comments
Promoting Your Club
• Teach others how
to…• Post fresh content
regularly• Post to local FB
Pages
• Share the love• Get Liked … a lot!• Build your fan base• Link Facebook to
Twitter• Respond to
comments
Promoting Your Club
• Teach others how
to…• Post fresh content
regularly• Post to local FB
Pages• Promote your FB link
• Share the love• Get Liked … a lot!• Build your fan base• Link Facebook to
Twitter• Respond to
comments
Membership Building for Toastmasters
Facebook for Toastmasters:
Power Strategies to Increase Your Club
MembershipWas presented by
Rae Stonehouse DTM, PDG