facebook >> intro to pages & groups - 20160510 upcoming … · 2017-08-21 · facebook...
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Facebook >> Intro to Pages & Groups - 20160510Upcoming events @ Your Library...
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Facebook >> Intro to Pages & Groups - 20160510
Mark Glisson Information & Technology [email protected]
Mat BoseAssistant [email protected]
acebook >>Intro to Pages & GroupsTuesday, May 10, 2016
Facebook >> Intro to Pages & Groups - 20160510
Help Resources...
Facebook >> Intro to Pages & Groups - 20160510
❖ Help resources❖ What are Facebook
Pages & Groups?❖ How to get started
with Facebook Pages & Groups
Agenda
❖ Atomic Training video tutorials - Facebook
❖ Resource Links
Facebook >> Intro to Pages & Groups - 20160510
What is the difference between…?
Facebook Profile➔ Personal or individual➔ Friends➔ Public or private➔ Posts=Status
updates
Facebook Page➔ Organization or
Business entity➔ Fans or Followers➔ Public➔ Posts=Published➔ Management tools
like scheduling posts, Activity and Insights tabs, etc.
Facebook Group➔ Individuals grouped
together to share common interests and express opinions
➔ Private or Public with membership by invitation.
Facebook >> Intro to Pages & Groups - 20160510
What are Facebook Pages?
❏ Introduced: November 2007
“Pages are public profiles that let artists, public figures, businesses, brands, organizations, and non-profits create a presence on Facebook and connect with the Facebook community. When someone likes a Page, they can start seeing updates from that Page in News Feed. When someone likes or comments on a Page post, that activity may be shared with their friends, increasing the Page’s exposure and reach.”--Facebook
➔ facebook.com/business/learn/facebook-page-basics/
➔ facebook.com/directory/pages/
Facebook >> Intro to Pages & Groups - 20160510
Can I use a personal Facebook account as a Page?
“It's against the Facebook Terms to use your personal account to represent something other than yourself.[...] If you're using your account to represent something other than yourself, you could permanently lose access to your account if you don't convert it to a Page.”--Facebook
● Convert your personal account to a Page
● Facebook.com/business/learn/facebook-convert-profile-to-page
Facebook >> Intro to Pages & Groups - 20160510
How do I create a Page?
➔ Facebook.com/business/learn/set-up-facebook-page/
➔ Facebook.com/pages/create/
Facebook >> Intro to Pages & Groups - 20160510
How do I add users with different roles
to my Page?
➔ Facebook.com/help/187316341316631
➔ Facebook.com/help/323502271070625/
Facebook >> Intro to Pages & Groups - 20160510
How do I make published content
more visible?
➔ Use “Pin to Top” option.◆ Facebook.
com/help/235598533193464
➔ Target a specific audience with audience optimization: ◆ Facebook.
com/help/352402648173466
➔ Facebook.com/business/learn/facebook-page-effective-posts/
Facebook >> Intro to Pages & Groups - 20160510
How do I build my Page’s audience?
➔ Facebook.com/business/learn/facebook-page-build-audience/
➔ Facebook.com/help/492935104056753/
Facebook >> Intro to Pages & Groups - 20160510
What makes posts
engaging?
➔ Photos, videos, special offers, & questions...◆ Facebook.
com/help/215169031896481
➔ Facebook.com/business/learn/facebook-page-effective-posts/
➔ Check Page Insights◆ Facebook.
com/help/508653962521076
◆ Facebook.com/help/268680253165747
Facebook >> Intro to Pages & Groups - 20160510
How do I create/publish
a post?
➔ Facebook.com/business/learn/facebook-page-create-posts/
➔ Facebook.com/help/1533298140275888/
➔ Facebook.com/business/a/page-posting-tips
Facebook >> Intro to Pages & Groups - 20160510
How do I share a link?
➔ Facebook.com/help/668969529866328
Facebook >> Intro to Pages & Groups - 20160510
How do I share a photo?
➔ Facebook.com/help/492633697483393
➔ Use Canva
Facebook >> Intro to Pages & Groups - 20160510
How do I create a
slideshow?
➔ Facebook.com/help/818247301636195
Facebook >> Intro to Pages & Groups - 20160510
How do I create an ad?
➔ Facebook.com/business/learn/facebook-create-ad-basics/
➔ Facebook.com/business/help/898399293584952
Facebook >> Intro to Pages & Groups - 20160510
How do I create an event?
➔ Facebook.com/help/116346471784004
◆ How do I add a link for tickets to my Page's event?
◆ How do I edit an event I made through my Facebook Page?
◆ How do I hide an event from my Page's calendar?
◆ How do Official Events work with my Page?
◆ How do I add another person's or Page's event to my Page?
Facebook >> Intro to Pages & Groups - 20160510
How do I measure success?
➔ Facebook.com/business/learn/
➔ Facebook.com/help/336143376466063/
Facebook >> Intro to Pages & Groups - 20160510
How do I schedule a
post?
● Facebook.com/help/389849807718635
Facebook >> Intro to Pages & Groups - 20160510
When is the best time to
publish?
➔ Consult your Facebook Insights
➔ View this Infographic
Facebook >> Intro to Pages & Groups - 20160510
How do I merge duplicate Pages?
➔ Facebook.com/help/249601088403018
➔ Facebook.com/pages/merge/
Facebook >> Intro to Pages & Groups - 20160510
Tools/Tips
➔ Canva➔ facebook.
com/business/learn/facebook-page-manager-app/
➔ Facebook.com/business/a/page-posting-tips
➔ facebook.com/fbtips➔ facebook.
com/FacebookTips
Facebook >> Intro to Pages & Groups - 20160510
Working with Facebook Groups...
➔ Group Basics
➔ Group Admin Basics
➔ Group Features
➔ Groups for Schools
➔ Group Privacy & Abuse
➔ TroubleshootingShare and keep in touch with the important groups in your
life!
Facebook >> Intro to Pages & Groups - 20160510
Atomic Training Video Tutorials...
● A. Introduction■ What you'll learn in this training■ Sign up for Facebook■ Upload a profile picture■ Personalize your profile■ Find friends■ Accept and ignore friend requests■ Create friend lists■ Upload photos■ Upload videos■ Set privacy preferences
● B. Communicating on Facebook■ Update your status■ Write on a wall■ Delete posts and comments■ Send and receive messages■ Chat online■ Share photos and videos■ Tag people in photos■ Tag people in videos
Facebook >> Intro to Pages & Groups - 20160510
Atomic Training Video Tutorials...
● C. Useful Features for Educators■ Find applications■ Manage applications■ Find pages and groups■ Share news and information
● D. Create Your Own Group■ Ideas for creating your own group■ Set up your group■ Group features■ Manage members
● E. Using Facebook Wisely■ Maintain professionalism■ Filter information■ Set expectations■ Hide people and pages in your
news feed■ Report dangerous behavior
Facebook >> Intro to Pages & Groups - 20160510
Atomic Training Video Tutorials...
● F. Teaching Your Students About Social Networking
■ Online safety■ Appropriateness■ Stop cyberbullying
● G. Six Rules for Children Using Facebook■ Six simple rules for children using
Facebook >> Intro to Pages & Groups - 20160510
Resource Links...
➢ Pages different from personal profiles➢ Creating a Page or allowing people to follow
public updates from personal account➢ Pages different from groups -- Which one to
create➢ Facebook Groups -- Can it be converted into a
Page?➢ Facebook.com/help/community➢ Facebook.com/youtube➢ Library’s Atomic Training
○ AT Cheat Sheet
➢ Facebook.com/fbtips➢ Facebook.com/FacebookTips/➢ Facebook.com/business/a/page-posting-tips➢ PCmag.com/slideshow/story/324797/16-
hidden-facebook-features-only-power-users-know/
➢ Gottabemobile.com/2015/03/15/31-facebook-tips-tricks/
➢ Hongkiat.com/blog/facebook-tips-and-tricks-part2/
Facebook >> Intro to Pages & Groups - 20160510
Your Tips & Questions??Suggestions for future Tech classes…?
Facebook >> Intro to Pages & Groups - 20160510
ContactMark Glisson
Information & Technology [email protected]
Mat BoseAssistant [email protected]