FACEBOOK 101: A 4-H MARKETING TOOL

Heidi DusekYouth & Family Coordinator, Outagamie County UW-Extension

Resources for this presentation

This presentation is available at: http://www.slideshare.net/hmdusek

Research is sited on most slides, however much of my information comes from the PEW Research Center: Internet & Technology http://pewresearch.org/topics/internetandtechnology/

Definitions came from: www.techterms.com

Social Media Revolution Video

Who is YOUR audience?

What is most relevant to teens?(Ages 12-17): PEW Research: Internet & Tech

97% play computer, web, portable, or console games (Guitar Hero most frequently played), 78% play games online

71% are cell phone owners (of them 38% send text messages daily

64% have created content on the internet (35% blog, 54% post photos)

65% use social networking sites 32% have been a target of cyber bullying

Risks and Considerations

Who is your audience? Is it appropriate? Privacy (settings/expected behavior) Copyright & Fair Use Terms of Service Agreement

-liability, who owns the content Accountability

-how do people find your content Life of the Data (permission to post) Stability of site/Security

Before getting connected….

Social Networking

A term to describe how people are connecting with others around the world, using the internet.

Example: Facebook, MySpace, LinkedIn

Individual Profile

Fan Page

Ways to Use Social Networking Extend your network- find connections with

others-staff (network, program development, communication)

Marketing program/products-new audiences (marketing, awareness, fundraising)-fan pages (video tutorial)-group pages-event announcements

Communicate with other groups-Public or private

Whose using Social Networking? 73% of 12-17 years old have profile 86% of 18-29 year olds have profile 61% of 30-49 year olds have profile 47% of 50-64 year olds have profile 26% of adults 65 and older have a

profile.

These rates have quadrupled since 2005

Impact on Volunteer organizations Internet users are more likely than

others to be active in volunteer organizations (Adults)

82% social network users are even more likely to be active in groups.

56% of non-internet users.

What does this mean?

Overwhelmed?

Just know these applications exist to help you

If they sound exciting, try 1-2.