Media Tomorrow What you need to get ready for the next big thing

Brian RobinsonFacebook Media Partnerships Research

"[During the Renaissance, people] were confronted each day by the present, which always arrives in a promiscuous rush, with the significant, the trivial, the profound, and the fatuous all tangled together."

—William Manchester, A World Lit Only by Fire: The Medieval Mind and the Renaissance

Time

Networks

Mobile

Video

Insights

AGENDA

Time

Time

Time - Typical Day of a US Adult

Time - Early Desktop Era

Time - Middle Desktop Era

Time - Late Desktop Era

Time - Mobile Era

Time - Share of US Consumer Media Consumption

0

0.15

0.3

0.45

0.6

TV Radio Print Other Digital

47%

3%4%

12%

34% 36%

5%6%

13%

40%

2012 2013 2014 2015 2016 2017E

Mobile

Desktop/laptop

Source: eMarketer, April 2016

Hours/Day 11.7 12.1

Networks

Networks

• Pathways • Nodes

Networks

• Pathways • Nodes

"All roads lead to Rome"ROME

Source: Wikipedia, Public Domain

Networks

• Pathways • Nodes • Interstitials

Networks

• Pathways • Nodes • Interstitials

Networks

• Pathways • Nodes • Interstitials

Networks

• Pathways • Nodes • Interstitials

Networks

• Pathways • Nodes • Interstitials

Networks

• Pathways • Nodes • Interstitials • Social connection

Networks

• Pathways • Nodes • Interstitials • Social connection & targeting

Networks

• Pathways • Nodes • Interstitials • Social connection & targeting

More & better content

Mobile

Internet: 3.5 B Users

• 47% of global population • Mobile • 770k new users per day

Source: International Telecommunications Union (ITU), 2016

Facebook

• 1.23 B daily users • 93% mobile • 85% outside US & Canada

Source: Facebook, December 2016

Hourly US People on Facebook - Local User Time

0

25

50

75

100

12 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11

8p-11p Eastern, Mountain, and Pacific Times 7p-10p Central Time

PRIMETIME

Source: Facebook

AM PM Local User Time

Mobile• Primarily for communication

• Text / Image / Video • Authentic and personal • Mix of stuff from friends, relatives,

public figures, publishers, advertisers...

Video

Video• Growing engagement -- mobile • Transcends language & culture • Young people are especially fluent

w/visual storytelling -- consumption and production

Video• Direct to people, without intermediation • Augmenting/enhancing traditional PR • Rich engagement between broadcaster and

audience

Video• Anybody can do it • We are all influencers

Insights

Insights• Data --> Optimization • Key Metrics depend on goals

• Reach the most people • Make money • Generate engagement • Raise money for a cause

• Distribution Drivers • Fans/Followers • Social sharing -- multiple platforms • Paid distribution

Insights• Data --> Optimization • Key Metrics depend on goals

• Reach the most people • Make money • Generate engagement • Raise money for a cause

• Distribution Drivers • Fans/Followers • Social sharing -- multiple platforms • Paid distribution

Facebook Page Insights

CrowdTangle

The Present

The promiscuous rush of the present• Time -- precious, shifting to Digital • Networks -- more & better content, authenticity, targeting • Mobile -- ubiquitous, small screens, global • Video -- universal language, democratic, direct to people • Insights -- fluency with the present

—William Manchester, A World Lit Only by Fire: The Medieval Mind and the Renaissance

"[During the Renaissance, people] were confronted each day by the present, which always arrives in a promiscuous rush, with the significant, the trivial, the profound, and the fatuous all tangled together."

—William Manchester, A World Lit Only by Fire: The Medieval Mind and the Renaissance

"[During the Renaissance, people] were confronted each day by the present, which always arrives in a promiscuous rush, with the significant, the trivial, the profound, and the fatuous all tangled together."