facebook: let's get down to business
DESCRIPTION
Facebook makes it easy to find friends, share photos and take unlimited quizzes, but it also can be a valuable business tool. Learn the best ways to use this popular social network to promote your products and connect with your customers.TRANSCRIPT
Flickr photo: tico24
Tuesday, August 4, 2009
Tuesday, August 4, 2009
Facebook is more than just fun & games
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Tuesday, August 4, 2009
Facebook has a serious side
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Tuesday, August 4, 2009
Facebook can be an incredibly powerful
business tool
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Some perspective
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• An estimated 110 million people in the U.S. (or 36% of the total population ) are regular social networking users
• Of that group, Facebook dominates with 78 million regular users (defined as those logging on at least once a month) followed by MySpace with 67 million, Twitter with 17 million, and LinkedIn with 11 million regular users.
Source: Anderson Analytics, July 2009
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• People now spend more time, on average, on Facebook than on the other 9 top web brands
• 87 million visitors spent an average of 4 hours and 39 minutes on the site during July
• Facebook is sixth when it comes to overall web traffic in the US.
Source: Nielsen, July 2009
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Tuesday, August 4, 2009
Between January & July of 2009:
• Facebook users aged 25-34 has grown 60.8%
• Users aged 35-54 has grown 190.2%
• Users older than 55 years has grown 513.7%
Source: iStrategyLabs, July 2009
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Tuesday, August 4, 2009
Business benefits of Facebook
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Search ranking Flickr photo: gerlos
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Interactivity Flickr photo: [a.m.photography]
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Brand advocacyFlickr photo: www.jerkalert.co.uk
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Contacts & connectionsFlickr photo: unloveablesteve
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TargetedFlickr photo: caruba
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Low costFlickr photo: JoshuaDavisPhotography.COM
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Start with a personal account
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Don't set up a business account
• Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns.
• Business accounts have limited access to information on the site.
• Business accounts cannot be found in search and cannot send or receive friend requests.
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Fill out your profile completely to earn trust
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Keep any personal parts of your profile private through Settings.
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Get rid of default avatar, upload a profile photo
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Profile photo tips:
• Should be mostly of your head
• Square crops & simple backgrounds work well
• Needs to be recognizable in smaller sizes
• Semi-formal pose/expression
• Should be a recent photo & actually look like you
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• Post business updates on your wall. Focus on business activities, such as “Working with ABC Company on web site redesign.”
• Share useful articles and links to presentations and valuable resources on your wall to establish credibility.
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• Upload your contacts from your email client to find more connections.
• Join network, industry and alumni groups related to your business.
• Use search to find groups and fan pages related to your business by industry, location and career.
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Add appropriate apps
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Facebook Pages
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According to Facebook, a Page is a...
• Customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators.
• A Page lets Fans become brand advocates. Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans.
• More than 8 million users become fans of Pages each day
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Pages vs. Groups
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Pages:
• Allow you to send updates to fans (displayed in user homepage sidebar)
• Can have a discussion wall, and discussion forum
• Can add additional applications
• Visitor statistics provided
• 6 million+ users become fans of pages each day
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Groups
• Allow you to send messages to members (direct to inbox)
• Require regular upkeep and maintenance
• Cannot add applications
• Can have a discussion wall, and discussion forum
• Can invite members to related events
• 30 million+ active user groups exist
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Creating your page
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Categorize your page
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Add apps
• Blog RSS Feed Reader or Social RSS
• Twitter App
• Static FBML
• Poll
• Promotions
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Add Content
• Blog posts
• Events
• Photos & videos
• Discussion topics
• Polls
• Promotions
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Custom tabs
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Promote
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Fan Box
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Facebook Connect
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Social ads
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Respect your fansFlickr photo: bubustudio
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Mykl Roventine designer of things myklroventine.com facebook.com/myklroventine
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