facebook liker building, twitter follower building, and social media measurement mania!
DESCRIPTION
Once you've created a presence for your business or organization on Facebook, Twitter, and other social platforms, you start to wonder - if we built it, will they come? Maybe so, and then again, it wouldn't hurt if you helped people out by letting them know in as many ways as possible. This presentation shares ten ways to build Likers (without advertising) on Facebook, ten almost-entirely-different ways to build Followers on Twitter, and wraps up by giving an overview on the topic of social media measurement. Likers and Followers are just one thing to measure, and this presentation shows what else should be considered for scrutiny. This is the third of three presentations presented by Lani & Allen Voivod of Epiphanies, Inc., for a "Bootcamp" workshop in a larger series presented by the Mount Washington Valley Economic Council (MWVEC), in partnership with Granite State College, Public Service of New Hampshire (PSNH), the Littleton Area Chamber of Commerce, and Laconia Savings Bank.TRANSCRIPT
Facebook Liker Building, Twitter Follower Building
and Social Media Measurement Mania!
Part Three of a Bootcamp for the Mount Washington Valley
Economic Council (MWVEC.com)
Presented by Lani & Allen VoivodCo-owners and Content Lovers
of Epiphanies, Inc.http://Facebook.com/AhaYourself
On Twitter? Our Twitter handles are on each slide, use hashtag #AhaNH
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
During Part Three...
10 Fan Liker-building Tactics for Facebook
10 Mostly Different Follower-building Tactics for Twitter
Social Media Measurement Mania!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Source: http://www.flickr.com/photos/ojk007/3814052537/
1. Cross Promotion
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
2. Elite Fans
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
3. Tribe Syndication
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
4. Buttons & Badges & Boxes & Widgets
http://developers.facebook.com/plugins, and your Facebook Page’s Admin Panel
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
5. Link to Twitter
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
6. Personal Profile
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
7. The Share Link
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
8. Invite Fan Interaction
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
9. Fan-Only Content
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
10. Outsource It
Paid services...
Social media assistants...
Consider these carefully:
Oversight
Policies/procedures
Relevance
Spam!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
1. Hashtag Happiness
Get involved in thematic conversations like #FBSS10
Take part in Twitter traditions like #FF
Flag interests like #ski
Reference location with #NH
#
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
2. Re-tweet (& be re-tweeted)
Add a personal note if there’s room
Shows you’re paying attention, in the game
Shows up in their “mentions” (thanks to the @ reply sign)
Not “who you know” but “who appears to know you” - Kawasaki
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
3. Get Listed
Twitr.org
TwitDir
Local Tweeps
WeFollow
Twellow
Twibs
Use Google for others (and niched ones)
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
4. Use Services Refollow
Twiangulate
Twibes
Twubs
Mr. Tweet
Twitaholic
Retweet Radar
Twitter Karma
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
5. Meet Offline
Tweet-ups
Networking events
Workshops/ seminars
Trade shows
Conferences
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
6. Monitor & Engage
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
7. Use Media & COI Lists
MSM or trade groups
Industry analysts
Consultants
Pundits
Politicians
Lobbyists
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
8. Tap the Competition
They’ll find you on Twitter anyway
They won’t know you’re doing it
They’ve done some of the legwork for you already
You could be doing both of you a favor!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
9. Mine Partners & Ally Lists
If they follow your partners, shouldn’t they follow you, too?
Can you find complementary businesses speaking to the same Ideal Audience?
Bonus: New partners and allies!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
10. Outsource It
Paid services
Social media assistants
Extra variables to consider include:
1. Oversight
2. Policies/procedures
3. Relevance
4. Spam!
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Mark Twain“Figures often beguile me, particularly when I have the arranging of them myself; in which case the remark attributed to Disraeli would often apply with justice and force:
“'There are three kinds of lies: Lies, damned lies, and statistics.’”
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Measure...
Traffic
Sales
Connections
Conversations
Content
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Traffic
Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-100
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
Unique Visitors for NH Economy
Main Site
No Bull Blog
Uniq
ue V
isito
rs
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Content
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Conversations
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Connections
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Sales
147 million views, sales up 27% in the last six months, 55% in the last three months and 107% in the last month
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Measure...
Traffic
Sales
Connections
Conversations
Content
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Measure...
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Other things you could measure...
Cost savings
Earned media
Sentiment
Keyword performance
Idea generation
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
...but why would you?
“‘There's no single standard [to measure social media] because the value must be defined by the organization's goals,’ said Jonathan Kopp, partner and director of Ketchum Digital.”
--Emily Glazer, for Dow Jones Newswires: Social Media Initiatives Drive Sales, Product Development, 7/27/10
Four Ways to Move Forward
1. Ramp up the learning curve
2. Find a success partner
3. Turn it over to an expert
4. Hire specifically for it
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself
Thank you! If you got information of value out of this presentation that made it worth your time to be here, please:
1. Become a “Liker” at:http://facebook.com/AhaYourselfor by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker
2. Write on our wall and tell the world about one gem you got out of our time together.
3. If you saw us live and took photos or videos, please post them to our Page, too!
4. Tweet with the hashtag #AhaNH
@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself