facebook & linkedin demographics and strategy

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Michael Gray & Dale Dillon 520-548-1970 http://OnlineBizSmarts.com BNI – Facebook & LinkedIn Online Biz Smarts

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Facebook & LinkedIn Demographics and Strategy

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Page 1: Facebook & LinkedIn Demographics and Strategy

Michael Gray & Dale Dillon

520-548-1970

http://OnlineBizSmarts.com

BNI – Facebook & LinkedIn

Online Biz Smarts

Page 2: Facebook & LinkedIn Demographics and Strategy
Page 3: Facebook & LinkedIn Demographics and Strategy

Your time is valuable. Use it wisely! Live the 3 Cs of Social Media

Creative Consistent Calculated – Strategy & Monitor

Make it work for you NOT the opposite. It can level the business playing field if you have a

strategy. Know your target audience and where they spend

their time. Don’t build you house on someone else's(Facebook)

property.

Social Media Tips

Page 4: Facebook & LinkedIn Demographics and Strategy

Consistent Visual BrandingDefine a win. What is a conversion for your

company?It’s a marathon not a sprint. The tortoise

will always win at online marketing.Hire if you don’t have time or it is not

something your good at.Monitor, Track, Adjust

Social Media Tips

Page 5: Facebook & LinkedIn Demographics and Strategy

IE. Princeton Report - Facebook would lose 80% of its users by 2017

http://www.forbes.com/sites/forrester/2014/01/28/calm-down-facebook-isnt-dying/

Calm Down. Facebook Isn't Dying.

Page 6: Facebook & LinkedIn Demographics and Strategy

U.S.? 67% of Internet users in the U.S. are on Facebook. In European markets, penetration is even higher (82% in the U.K.). 

In the U.S., 83% of 18 to 29-year-olds who use the Internet are on Facebook

45- to 54-year-old age bracket has seen 46% growth since year-end 2012.

1.3 BILLION PEOPLERead more: http://www.businessinsider.com/a-primer-on-facebook-demographics-2013-10#ixzz2rnM41dTw

Page 7: Facebook & LinkedIn Demographics and Strategy

22% of Internet Users24 % Men 19% Women27% of ages 30-49 24% of ages 50-6438% of People With Advanced Degrees38% of People Who Make 75K+ Per Year

LinkedIn Demographics

Page 8: Facebook & LinkedIn Demographics and Strategy

Optimize Your ProfileTell people what you do not your title

Checking out the CompetitionApplicant Background ChecksFind People and BusinessesLinkedIn Groups for new prospects and contacts

Create an industry groupOptimize Your Business Listing

http://help.linkedin.com/app/answers/detail/a_id/1561

LinkedIn Ideas & To do

Page 9: Facebook & LinkedIn Demographics and Strategy

Customize images with your company updates-January 21,2014

Now, when you share an update with a link, you can customize the image that appears by clicking on the icon in the right hand corner of the preview image. To learn more about this update, visit our Help Center

LinkedIn New