facebook marketing
TRANSCRIPT
PRESENTATION ON FACEBOOK MARKETING BY - PAWNESHWAR
DATT RAIThis is a Presentation which is mainly based on Facebook Marketing and prepared by – Pawneshwar Datt Rai For Detail Information Visit on-http://www.in.linkedIn.com/in/pawneshwardattrai/ http://www.facebook.com/advertising/
Facebook Marketing Basic Facebook features
News FeedTimeline (Profile)Graph Search
Social density of audience is magnifiedFacebook is largest repository of deeply
personal informationFacebook geared to maximizing connections
between users
This PPT presented By – Pawneshwar Datt Rai
This PPT presented By – Pawneshwar Datt Rai
Targeted MarketingLocation (within ___ miles of a certain city)AgeGenderInterestsConnectionsCelebrating their birthdayRelationship statusLanguageEducationWorkplace
This PPT presented By – Pawneshwar Datt Rai
Facebook Marketing ToolsLike ButtonBrand PagesNews Feed Page Post AdsRight-Hand Column Sidebar AdsMobile AdsFacebook Exchange (FBX)
This PPT presented By – Pawneshwar Datt Rai
Typical Facebook Marketing Campaign Establish Facebook brand page Use comment and feedback tools to develop fan
comments Develop a community of users Encourage brand involvement through video, rich
media, contests Use display ads for other Facebook pages and
social search Display Like button liberally
This PPT presented By – Pawneshwar Datt Rai
FACEBOOK CAMPAIGN PAGE !!!
This PPT presented By – Pawneshwar Datt Rai
Measuring Facebook Marketing ResultsBasic metrics:
Fan acquisition (impressions) Engagement (conversation rate) Amplification (reach) Community Brand strength/sales
Facebook analytics tools Facebook Page Insights Social media management systems (HootSuite) Analytics providers (Google Analytics, Webtrends)
This PPT presented By – Pawneshwar Datt Rai
A Happy and Prosperous day to all friends.
This PPT presented By – Pawneshwar Datt Rai
Also be sure to visit http://www.facebook.com/advertising/ for how-to information, best practices, and to set up your own advertisement