Success Story

Their Story Their Goal

Reliance Trends

What we liked about this campaign was being able to convert online activity into actual offline sales. Understanding shopping

behavior was key to our businessAkhilesh Prasad, COO, Reliance Trends.

• Understand shopping behavior of existing and potential customers

• Generate sales by driving online audiences to offline stores

• Increase engagement on the Facebook Page

Driving traffic to the page and the storeTwo birds, one platform

Reliance Trends is rated India’s most preferred department store and is the fashion and accessories brand of Reliance Retail. The uniqueness of the store is the core, which delivers “fashion at great value”. Reliance Trends offers a mix of private brands and brands across men’s, women’s, and children’s categories.

50%redemption rate of the voucher

1000respondents to

the survey

Six-figure sales was generated

through Facebook

Six-figure sales generated on Facebook.

To conduct market research about shoppers and to drive traffic to their stores, Reliance Trends set up Trendspotting, a feedback app on their Facebook page and gave away vouchers to drive people to their stores.

Their Solution

Their Success

Reliance Trends

Rewards for their feedback

Reliance Trends built the Trendspotting Facebook app to collect feedback and rewarded their fans for their valuable feedback with a discount voucher:

• They built the Trendspotting app on their Facebook page, asking customers and potential customers about their shopping habits

• Respondents of the survey had a chance to receive a Rs. 500 voucher from Reliance Trends that was redeemable at their stores across India

• To publicize their app, they ran Facebook ads on the right hand side

• By adding keywords related to fashion, the ads were being targeted to relevant shoppers

• By targeting users who are not currently fans of the Reliance Trends page, they were able to raise awareness of their page and connect with more customers through their page

• To ensure that the vouchers were redeemed, reminders were sent to fans who claimed the vouchers

Products Used

• Pages

• Apps

• Ads

Facebook was the perfect platform to execute this campaign as it gave the ability to reach the right audience and converse with them

Adhvith Dhuddu, Founder & CEO, AliveNow

Market research generating sales

Through the campaign, Reliance Trends achieved the following:

• Six-figure sales were generated through Facebook

• 1000 respondents to the survey app

• 450 people received a voucher for participating

• 50% of them redeemed the voucher in stores

• 14,000 fans added during the campaign

AliveNow is an award winning social media agency based in Bangalore, India.