Facebook Marketing for SMBs

Welcome to the Mar 2016 Meeting

Why Bother Marketing On Facebook?● More than 1.5 billion users per month, more than 1 billion

users per day● Use Facebook an average of 40 minutes per day● On average, users check their Facebook status 17/day● When you run a Facebook Ad, you choose the audiences that see it

by location, age, interests and more.● Choose the type of people you want to reach and Facebook deliver

your ads to them. ● This makes your ads more relevant for the people who see them

The customers your business serves are on Facebook.

Getting Started with Facebook Marketing● Create a personal profile, login and look around● Set up a business page

○ Hours, Location, Link to Website○ Post information about your customers, employees○ Encourage customers to leave reviews (for local business pages)

● Use Facebook as a place to post content related to your customers interests ● Research your market - like the pages of your customers/prospects● Find groups, pages, places and interests and post relevant content● See http://www.socialmediaexaminer.com/facebook-101-business-guide

Facebook Insights - Target, Measure, Enhance

● Likes● Reach● Page Views● Actions● Posts● Videos● People

Target and Reach All The Right People

● Location

● Demographics

● Interests

● Behavior

● Connections

○

Where People See Facebook Ads

Relevancy Matters

Show ads to all the right people

based on age, gender, location, interests, behaviors, connections and more.

Create Ads That Are Actionable

Facebook Ads can send people right to your website or app to drive sales and more.

Naturally Social

When people like your Page, their friends are more likely to be interested in what you have to offer.

Ads that blend into Newsfeeds Work Best

Stay in Touch and GrowThese targeting features help business stay in touch with existing customers and find more people like them on Facebook.

● Custom Audiences○ Email○ Remarketing

● Lookalike Audiences○ Expand current audience

○ Show ads to those whofind useful/relevant

Ads are shown to your target audiences along with stories from their family and friends.

Ad Example

● Relevant● Actionable● Naturally Social● Social Proof● Organic Lift

Why Am I Seeing This Ad?One of the reasons you're seeing this ad is because Y R A Your Remote Assistant wants to reach people aged 18 and older in the United States who have visited their website or used one of their apps. This is based on customer information provided by Y R A Your Remote Assistant.

There may be other reasons you saw this ad. For example, Facebook is always able to use information about your age, gender, location and the devices you use to access Facebook when deciding which ads to show you.

Manage Your Ad Preferences

Imagine if you could do with TV!

How to Advertise on Facebook● Boost a Post - Quick and Easy - Beginners - limited options

● Ads Manager - Intermediate - more options but more complex

● Power Editor - Agency Interface (don’t try this at home :)

○ Offers advanced features like scheduling ads to run at specific times of day and day of week, conversion targeting and more

Boosting a Post

In Summary - Think Visual, Be Relevant

● 90% of information transmitted to the brain is visual. ● Visual content is treated more favorably in the Facebook algorithm.● Visual content is more engaging and is more likely to catch the eye of your

potential customer. ● Images need to be visually appealing and attention grabbing.

Relevance is critical for success when using Facebook advertising.