Facebook Marketing Part 2

What to say and when to say it

Recap

• You learned how to create Lists and filter your news feed for them• We talked about how to engage your referral partners business as

your business• You saw an easy way to find new prospect referral partners and

engage them in a B2B approach• We talked about having a Purposeful Plan to Implement with the Daily

10 and the Posting for Greatness method

What’s next?

• What to say and do for the Daily 10• What to post for the Posting for Greatness• How to automatically get content sent to you• How much time to devote to this strategy

The Daily 10

• Create more than 1 list• Liking, Commenting and sharing does NOT take a long time• Key is don’t get distracted (that’s why you create the list’s)• Example of a referral partners group of lists;

Current Partners (A agents) Partner Prospects (B and C agents) Target Partners (agents you want to work with)

The Daily 10

• Current Partners has 8 agents – like, comment, or share with each of them

• Partner Prospects has 20 agents – like, comment, or share with 10 Monday, then the other 10 Tuesday, then the first 10 again Wednesday………..

• Target Partners – 40 agents – focus on 10 at a time, be consistent for 30 days, if no social engagement focus on a different person on that list

The Daily 10

• Comment on their photos (personal and business)• Congratulate them on their achievement (especially the kids)• Answer questions they ask• Like their photos• Like their status updates (even if it’s goofy)• Like their check-ins**

The Daily 10

• Share items that are not personal (DO NOT share their personal photos, but like and or comment on them)• ****Share their listings****• ****Share Open House Info****• Share items they have shared, post a comment of thanks and that you

will be sharing

The Daily 10

• Be consistent!!!!!!• People who regularly like, comment and post feel closer to those who

engage with them as regularly• The network of friends will notice it also• Make sure your profile lets them in on what you do

Posting for Greatness

• Takes the guess work out of what to post• Takes the time wasting out of what to post• Helps ensure you will stay consistent socially• Allows you to get people to engage directly with you

Posting for Greatness

Monday – Motivational Message

Tuesday – Something Funny

Wednesday – Industry Update

Thursday – Question, Survey, or Fill in the Blank

Friday – Testimonial, Success Story

Monday Motivational

• A quote from your favorite author or speaker Zig Ziglar Napolian Hill Thomas Jefferson Tony Robbins• A video that inspires you (be careful that it is not a sad story)• An image with motivating message• Make sure to comment on why it motivates you

Tuesday Funny

• A funny story or joke (clean)• A funny video (viral videos)

The Ultimate Dog Tease Charley bit my finger Ice Bucket Challenge Fail• A funny image or cartoon • Make sure to keep it clean…If you wouldn’t show it to your mom,

don’t post it• No politics or religion

Wednesday Industry Update

• Any changes to popular programs FHA USDA HUD’s HAWK • Niche Program FAQ’s

VA Loans Reverse Mortgage FHA 203k• Not highly engaged with but brands you as an expert and gives info

when people FB Stalk you

Thursday Engagement

• Ask a question they would know the answer to Hey real estate friends, what is the longest time a house stays on the market right now?

• Take a survey Who can help me…Of these three what gives you the best return, print ad’s, direct mail, or social media ad’s?

• Post a fill in the blank message I always wanted to go _________!• Make sure to engage back with comments, start conversations

Friday Testimonials/Success Stories

• Testimonials are huge, especially in the social arena (social proof)• Ask clients past and present to post on your wall (active users will be

glad to)• Ask agent partners to post on your wall after closings (offer to post on

theirs as well)• If not testimonials to post, tell a story of success (dos not have to be a

recent success)• Tell success stories about particularly tough deals• Social proof is the most valuable tool to woo new clients

Automate It

• Set up “alerts”• Google alerts for any topic you want• Allows you to set the frequency• Have content waiting when you need it

Automat It

• In Google search for Alerts and click the first link

Automate It

Automate It

• Type in the search bar what you need sent alerts on

Automate It

• You can set how frequently you want alerts (default is once a day)• Choose your source (default is “automatic” all sources)• Language (default is English for us)• Region (default is Any Region change to US)• How many (default is best results, you can change to all)• Deliver to (default is the gmail address you are logged in with)

Automate It

Automate It

• Click create alert

Automate It

• Create as many alerts as you want following the previous steps

Plan for It

• Time block to allow yourself 1 hour per day • Split it into 2 separate time blocks of 30 minutes each

Plan for It

• 1st half hour block – Posting for Greatness (with image) Daily 10

Respond to any private messages or new engagement on old posts

Plan for It

• 2nd Half hour block –

Follow up on any activity your post generated

Follow up on any activity your daily 10 generated