Facebook Facebook Marketing Marketing SuccessSuccess

Facebook Facebook Marketing Marketing SuccessSuccess

A Proven 7-Step Formula for Growing Your Business

on the World’s #1 Social Network!

MARI SMITH

Author, Social Media ExpertSocial Media Speaker & Author

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Source: www.socialbakers.com

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Source: www.socialbakers.com

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To help the world connect & communicate more effectively…

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Why create a Facebook Fan Why create a Facebook Fan Page?Page?

Personal ProfilePersonal Profilevs.vs.

Fan Page?Fan Page?

Personal ProfilePersonal Profilevs.vs.

Fan Page?Fan Page?

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Refer to this post for additional help on personal vs. business:

http://socialmediaexaminer.com/facebook-101-business-guide/

Facebook 101 GuideFacebook 101 Guide

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News FeedNews Feed

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Personal profile = Personal profile = TimelineTimeline

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Fan page / Business Fan page / Business pagepage

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Build your email list Drive traffic to your blog Sell more products/services Increase event registrations Get media attention/contacts Connect with strategic alliance partners Establish yourself as a leading authority Improve customer service

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Custom tab converts visitors to fans at 47% vs. wall at 23%.

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#1 = increase conversions Visitors immediately feel in the right place Inviting, compelling Provide an “experience” – not just a static page Interactive Keep it fresh

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www.facebook.com/enchantment

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See facebook.com/marismith ◦ BIG APPS List!

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Five latest uploaded or tagged photos Doesn’t include fan photos Include CTAs on your images! 970x680 – leave a margin

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Yours + “OPC: Other People’s Content” 50/50

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What to post:◦ Short, easily applied tips◦ Questions◦ Invitation to ask Questions◦ How-to tutorials◦ Polls◦ Quotes

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Blog subscriptions◦Technorati.com

Ezine subscriptions EzineArticles.com AllTop.com SmartBrief.com TweetMeme.com Google Alerts Facebook Friend (Fan Page) Lists Twitter Lists

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“The more similar we are, the more invisible we become.”

David Tyreman

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As much as 90% of Facebook users do not return to the fan page once they click the Like button…

…they only see and interact with content in the News Feed!

NEWSFLASH!NEWSFLASH!

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NFO: News Feed NFO: News Feed OptimizationOptimization

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Facebook Ads “Think outside Facebook!”

◦ Twitter, LinkedIn◦ Your blog and ezine◦ Offline◦ Print media

“Radical Strategic Visibility” http://bit.ly/21waysfb

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www.facebook.com/brandpermissions

Print media & signagePrint media & signage

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www.facebook.com/charlotterusse

Storefront displayStorefront display

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The most targeted traffic your money can buy

Facebook adsFacebook ads

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Four months of Facebook ads:◦ 3,300% increase in traffic◦ 50% increase in average order value!

GiantNerd.comGiantNerd.com

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400% increase in fans over six months

Facebook Page now 1 of top 5 revenue generators

Created a new role of social media manager

CommunityCoffee.comCommunityCoffee.com

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Like button, Like box, Comments plugin Wibiya toolbar www.wibiya.com

LIKE at every LIKE at every opportunity!opportunity!

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Non-fans land on a unique tabWall tab shows Posts by page and fansWall posts turned on (posts, photos, videos,

links)

Prompt commentingPersonalizedRelevant contentVariety of contentDaily updates

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FIRST build tons of value, social equity

Space out your offers Clear CTAs Make it really easy for

people to buy from you!

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eCommerce apps: payvment, ecwid

Fcommerce - Shopping on Fcommerce - Shopping on FacebookFacebook

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Unsubscribes (Hides)◦ Insights > Interactions > Daily Story Feedback = purple graph

Unlikes◦ Insights > Users > third chart down = New Likes/Unlikes

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Community manager(s) Training Resources Fan page company policy Revisit objective(s) of your fan page

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Write on Mari’s Facebook wall:www.facebook.com/marismithTweet Mari: @marismithSubscribe to Mari’s blog:

www.marismith.com