facebook messenger update
TRANSCRIPT
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Hi.AUGUST 6, 2014
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Agenda: Facebook Messenger
• The News
• The Landscape
• The WHY
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THE NEWS
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Revenge of Facebook Messanger
(and the micro app)
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FB Messenger: The Details
• Messenger is much faster. FB research indicated that people reply about 20% faster on Messenger than on Facebook.
• Messenger is a free app that works just like texting. Messaging, domestic and International calls (over Wi-Fi)
• You can also use the camera in Messenger to instantly send selfies, other photos and videos.
• Create groups for the people you message most and send stickers.
Facebook Messenger Details
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THE LANDSCAPE
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ACROSS THE WORLD
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MOBILE ECOSYSTEMS
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COMPETITION IN MESSAGING CONTINUES
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The question of
“app vs. mobile web”
has shifted to
“one app vs. two”
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But- consumers question the utility…
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THE WHY
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WHY IT MATTERS TO MARKETERS
1. DATA
2. CRM
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DATA
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DATA
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DATA
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CRM
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CRM:
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