facebook - noah13 london
DESCRIPTION
Facebook Keynote - Presentation by Martin Ott, MD Northern Europe at Facebook at the NOAH 2013 Conference in London, Old Billingsgate on the 13th of November 2013.TRANSCRIPT
Facebook @ Noah 2013
Media crossover in terms of time spent
5h 13m
Media crossover in terms of time spent
Radio
Television
Source: Comscore March 2012
4minutes
1out ofevery
One out of every four minutes on mobile is spend with Facebook and Instagram
14 x a dayis the average number of times a user checks
Facebook on their mobile
All of the people who matter to you
Where they discover what matters to them
From search to discovery…competing with my best friend
STICK A CAT ON IT
Don’t beg for likes!Marke X
-
Create authentic, engaging content to drive awareness
Spending too much time with the wife?
Carlton Draught
You are here
Acquisition and retention
Will use Travelzoo ad(approved)
Photo Page Post ad
Link Page Post ad
Mobile App Install ad
Domainad
Remarketing
Targeting the people who matter to you
Demographic
Vertical audiences
Facebook Exchange
Lookalike audiences
Prospecting
Custom Audiences
Interest targeting
Custom audiencesFind your customers on Facebook
Custom AudiencesReach your customers and prospects on Facebook using their email, phone , or user IDsto create unique targeting groups
Lookalike AudiencesGenerate a targeting group of people with the same characteristics as those in your Custom Audience across 100s of parameters
Bidding and continuous creative optimization
CPA
Time
Target CPA
Starting CPA
*Does not represent actual results
6 weeksBidding and content
opimizationContinuous Creative Optimisation to scale
Scale to an “Always on” strategy
CPC, CPM, oCPM