facebook pages
DESCRIPTION
Short overview of how to use Facebook Pages for business.TRANSCRIPT
Facebook PagesKristen Reichert
facebook.com/theritegirl
Pages
• Using pages vs profiles for business
• Pages designed specifically for business
• More than one admin for a page
• facebook.com/terms_pages.php
• Transparency & honesty
Differences Between Pages & Profiles
• Can’t post comments or links on profiles while using pages; can post on other pages
• Users choose to like your page & share posts
• Promotions, deals, & ads are only for pages and have different guidelines for each
Navigating Pages
• Access page under account or on side bar under home page
• “Liking” instead of friending
• View page under profile
• Home shows news feed for pages you like
• Differences in side bars
Customize Page
• Keep it open to all ages to increase visibility
• Monitor comments and photos
• Change landing page from wall, info or photos
• Stay consistent with web site & mission
• Use company logo for profile pic
• Need 25 followers to create customized link
What to Post
• Posting or publishing process is the same as profile
• Write headlines, breaking news
• Ask a question, fill in blank, polls
• Fun contests, images, links
• Call to action: share, go to, help, etc.
• Use notes for longer posts or blogs
Tools & Apps for Pages• Events
• Discussion boards
• Videos/photos
• Notes
• Ads
• Badges
• Insights & Resources
Promoting a Page
• Use a profile to share posts from page
• “Like” other pages, especially locals, competitors, potential clients
• Cross-promote if manage more than one page, web site or blog
• Update and comment on other pages on a regular basis (more than a few times/week)
Questions?