Pages v Groups

Dogs Trust

Jacqui O’Beirne

Digital Marketing Manager

Kate Walker

Digital Marketing Assistant

Pages v Groups

PageGroup

Who for?

Pages• Public figures• Businesses• Organisations• Celebs

• Your public presence on Facebook

Groups• Issues• Activities• Common interest

• A place for communication and opinion

Visibility

Pages• Visible to everyone• Appear in search engines• No need to be logged in to view• Can have restrictions e.g age, country

Groups• Only visible to logged in users• Only found via Facebook search or

invitation• Not listed on search engines

Who can Join

Pages• Everyone and anyone via ‘like’ button• Used to be ‘fans’

Groups• Can restrict who can join• Open group - anyone can join and invite• Closed – new members must be approved• Secret – Invitation only.

Who can create

Pages• Only an official representative

Groups• Anyone!• Note: groups can be started in your name without

your permission.• These can be closed by reporting to Facebook. • Better way to join and interact pushing them official

page.

Updates

Pages• Page updates not linked to personal update• All page update show in ’fans’ newsfeed• Can send updates to all ‘fans’ via message• Pages can ‘like’ related pages.

Groups• Updates linked to individual• Posts will appear in ‘members’ newsfeeds• Groups allow bulk invites

Community

Pages• Based around your brand• Allows links out to further info on brand• Encourages interaction with the brand• For many a customer service outlet.

Groups• Encourages member to member interaction• Develops a closed community with in facebook

Applications

Pages• Applications can be added to the page

Groups• No applications can be added

The Wall

Pages• Anyone can post photos videos or

comments, depending on set up• Users can view all comments or just

those by the brand

Groups• No interactive, wall just individual

comments

Other stuff

Pages• RSS – Yes• Vanity URL – Yes• Stats – Yes• Ads - Yes• Events – yes• Admins – Many.

Groups• RSS – NO• Vanity URL – No• Stats – No• Ads – yes• Events - yes• Admin – only one.

Setting up a fan page

Fan pages are where people can ‘like’

Facebook pages

How to create a page

Who you are

Complete the info

Fan page navigation

Edit your pageFan countCreate more pages

Follow us!

facebook.com/dogstrust